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Conference/event evaluations. Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles.
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her memberresearch. Conference Trends Every Meeting Planner Should Know. At the heart of any event is creating memorable experiences that promote attendee engagement, interaction and satisfaction. More info/register.
Many of you were super interested in learning about the six problems attendees experience at conferences : If you don’t have me at registration, you’ve lost me. I’m a long-time member, and I’m bored with the sessions. I don’t use what I’ve learned at the conference back in the office. I am not meeting people like me.
Your annual conference is even more important than you think! For many new members the annual conference is the first time they get to interact with the association and the community in a meaningful way. Many members also say the conference is the biggest value compared to the association’s other offerings.
Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment. Please share your experience in the comments.
Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Related articles: The stories members make up. Why haven’t more chosen us?
For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom memberresearch.
The conference this year is in Las Vegas. Think of all the memberresearch you have done whether it is analyzing the data or conducting surveys. 76% of our members renew but, only 42% of new members renew. 63% of members rate the conference as the top value while only 47% are very satisfied with the conference.
I was only reminded of the association when a promotional email came in, asking me to attend their national conference. My first-year memberexperience lines up with many other new member’sexperiences according to memberresearch. As you can probably imagine, neither inspired me to renew.
and, Walking into the first conference, I felt nervous jitters. There was a panel taking about an issue near and dear to my heart. Suddenly I realized I wasn’t alone, I was surrounded by 500 professionals just like me. Who was I to be there?
Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? So often members ask, “will I get a copy of the final report too?” Related posts: The members we should focus on.
Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Brian James, Assistant VP, Conference Operations, National Association of Manufacturers. How to (Really) Engage Members for Short-Term Success & Long-Term Survival. Getting the Most From Your ASAE Annual Meeting Experience.
Have you ever noticed the Twitter flurry before the conference? ” “Can’t wait for today’s awesome keynote to kick off this conference.” A few attendees will start leaving tweets here and there. “I am packing for Orlando!” ” These attendees are excited!
Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. The conference volunteer is not doing her job. There are so many situations that pit association staff against members. Dive into your member’s stories and find out how close you are.
Do you ever find yourself wondering why members make the decisions they make? Why go to an inferior conference put on by a competitor? Sometimes member’s decisions seem so irrational. Why are our members so irrational? Why join, but then not engage? They are not. They are just as logical as we are.
Coming out of my own memberresearch, the challenge that comes up nearly universally among members of all associations is the need to influence. The race to the bottom is pitting employee against employee and high stress environments are exacerbating tensions and sometimes bad behavior. Influencing skills.
Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. We may think membership is economically priced. After all, look at the value and the comparative costs of membership for associations like ours.
You’re more likely to attract and keep members with either a combination or tiered membership structure. Membership Monday This month’s topic will be an encore presentation from one of the great sessions we had at our MMC+T conference in May. Do You Trust Your Member Data? Tony Rossell of Marketing General Inc.
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