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Association Brain Food: 11.1.24

Reid All About it

Conference/event evaluations. Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles.

Revenue 258
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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Conference Trends Every Meeting Planner Should Know. At the heart of any event is creating memorable experiences that promote attendee engagement, interaction and satisfaction. More info/register.

Tucson 262
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Three More Problems Attendees Experience at Association Conferences

Smooth The Path

Many of you were super interested in learning about the six problems attendees experience at conferences : If you don’t have me at registration, you’ve lost me. I’m a long-time member, and I’m bored with the sessions. I don’t use what I’ve learned at the conference back in the office. I am not meeting people like me.

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Peek Behind the Scenes of One Innovative Annual Conference for New Ideas to Use at Your Annual Conference

Smooth The Path

Your annual conference is even more important than you think! For many new members the annual conference is the first time they get to interact with the association and the community in a meaningful way. Many members also say the conference is the biggest value compared to the association’s other offerings.

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

Quantitative and qualitative methods for understanding members, then, are better viewed as complements, a yin and yang, each supporting the other. Ask engaged members when they realized the value of the association and many can tell you the exact moment. Please share your experience in the comments.

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Why Didn’t Our Members Choose Us?

Smooth The Path

Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members. Only 25% of our members come to the conference. Our members are busy. Related articles: The stories members make up. Why haven’t more chosen us?

Price 127
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Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research.

Florida 76