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Conferences consume a great deal of your association’s time and financial resources. The truth is: conferences are not the most effective method of transferring knowledge. In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience.
From a five-mile-high perspective, however, lower prices for education shouldn’t bother us (if you’re currently looking at shrinking CE revenues in your annual report, just try to bear with me for a second). It’s a great attractor for learning experiences at conferences and multi-day live courses. All the MOOCs out there.
LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Connect Your ASAE Conference Experience to Over 1000% Growth! A few years ago I took an excellent online Coursera course, Modern American Poetry. More info/register. Tue 7/25 at 2 p.m.
Don’t overlook competing programs from other associations, higher education institutions, MOOCs, and for-profit companies, like LinkedIn, Udemy, and firms in your industry. The brighter future you promise is full of new market opportunities—and new revenue—but don’t assume decision-makers know that. Pre- and post-conference programs.
The bottom line: how will it increase revenue growth or cost savings? Once you know what you want to study, explore all formats, both in-person classes, workshops, conferences, and presentations, and online courses, conferences, summits, and webinars. Expand program capabilities and increase revenue. Take on new projects.
You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue. Try flipped learning for conference workshops.
I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. WBT shares seven MOOC business model strategies you should definitely steal. Learning business.
China, Canada and other countries, enough to fill Ohio Stadium three times over -- have accessed a massive open online course, or MOOC, on environmental science offered by Ohio State University’s College of Food, Agricultural, and Environmental Sciences. “I Should you be pursuing your own version of MOOC courses?
Education (whether conferences, seminars or webinars) represents a key component – and major revenue source – of most associations. Boring Conference Education Creates Zombie Attendees By Jeff Hurt via Velvet Chainsaw’s Midcourse Corrections What created this zombie army? Boring conference education!
The Association Learning + Technology 2016 report reveals that an overwhelming majority of associations offer technology-enabled learning like webcasts, virtual conferences, and self-paced tutorials. This can be in the form of webcasts, webinars, self-paced tutorials, virtual conferences, blended education, and so forth.
While, by its nature, content marketing may not produce revenue directly, it is a huge indirect driver of revenue for the companies and individuals that produce it. Coursera and edX, the two largest and most recognizable massive open online course (MOOC) providers, were both founded in 2012. billion in 2015.
Events --one of associations’ biggest sources of non-dues revenue is events and tradeshows. To old school companies, a booth at an industry conference was a great investment and seen as the way to get their product/service in front of potential customers; not so much in the collaborative economy, I’d speculate. Image credit ).
Massive open online courses (MOOCs) will become important revenue streams.” Today marks the final day of the ASAE Great Ideas Conference , and our live coverage of the proceedings continues. ” Just think: Way back in 1989, you’d have been reading this in a pamphlet or magazine. Great Stuff.
By Clay Shirky Using what MP3 and Napster did to the music industry as an example, Shirky talks about the upcoming evolution/revolution within education in the form of MOOC (Massive Open Online Course). And then there’s advertising and sponsorships, which can generate revenue if the association’s audience is large enough or highly desirable.
At the 2013 Digital Now conference , in multiple presentations—none of which were ostensibly related—the topic of education kept arising. I’d been hearing this for a while now, but I came away from the conference convinced that it’s time for associations to rethink their roles in our education system.
At the 2019 digitalNow conference , Dr. Radhika Dirks, CEO and co-founder of XLabs , talked to an audience of association executives about her work with moonshots. If necessary, learners could supplement your programs with college courses offered by MOOCs. Focus on value, not revenue potential. Moonshot factories. Collaboration.
At the 2019 digitalNow conference , Dr. Radhika Dirks, CEO and co-founder of XLabs , talked to an audience of association executives about her work with moonshots. If necessary, learners could supplement your programs with college courses offered by MOOCs. Focus on value, not revenue potential. Moonshot factories. Collaboration.
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