This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Making a case for conference attendance. If you want to get approval to attend a conference, Barbara Scofidio at Skift Meetings describes five areas to cover when writing an event justification letter to your boss. RTO Strategies for Success Roundtable Hybrid and RTO are big concerns and even bigger challenges. CAE credit.
Developing engaging socialmedia for events is all about connecting with your audience. The Project Management Institute developed a successful socialmedia campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
The American Society of Cataract and Refractive Surgery used AI tool Zenus to capture attendee behavioral data during their conference and expo—data their sponsors and exhibitors found valuable. Association media. What strategies can you implement to close this engagement loop? More info/register. to 5:25 p.m.
There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Karen recently helped plan the annual conference for the Association of Academic Surgical Administrators , which was held in Boston. You’re in luck!
Conference/event evaluations. Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Why do content strategies fail —and what can you do about it? Coincidence?
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.
Socialmedia is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.
According to the report, 30 percent of associations have 5 percent or fewer international members and conference attendees. However, while only 18 percent indicate 5 to 14 percent of their members are international, nearly 30 percent of associations in that same range had international conference attendees.
In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.
In recent years, digital marketing strategies like search engine optimization, paid advertising, socialmedia marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Both are must-have’s and work most effectively in tandem.
Conferences consume a great deal of your association’s time and financial resources. The truth is: conferences are not the most effective method of transferring knowledge. In most associations, only a small percentage of members attend conferences. Why Continue the Conference Learning Experience.
Creating a socialmediastrategy can feel overwhelming. The problem is, this advice is often aimed at organizations with dedicated socialmedia folks, or even teams of them. So, how can your nonprofit create a socialmediastrategy that you can sustain? In a year, what will success look like?
Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and socialmedia apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Socialmedia is their preferred form of entertainment.
From In-Person to Digital: Tips for Shifting your Membership Engagement Strategy provides a wealth of tips and how-tos for navigating and embracing the shift from in-person engagement to digital engagement. Shift to webinars and online conferences. Why Host a Virtual Conference. Put the “social” in socialmedia.
Virtual conference engagement. Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. More info/register.
What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize socialmedia engagement. Prioritize socialmedia engagement. Socialmedia is an important resource to use because it allows you to capitalize on the social networks of your existing members.
What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize socialmedia engagement. Prioritize socialmedia engagement. Socialmedia is an important resource to use because it allows you to capitalize on the social networks of your existing members.
The CSAEAnnual Conference last week in Ottawa was outstanding! I attend a lot of conferences,but this one was by far my favorite this year. All ofthe keynotes and sessions were amazing, I especially loved Jessica Richardson, CeM & Heather L. Ihope you can join me next year.
Top of funnel outreach includes channels like socialmedia, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include socialmedia campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
Like many individuals and organizations in modern society, associations maintain socialmedia profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of socialmedia, but this is not the case. The 3 C's of Social Learning for Associations.
New ideas, new inventions, new strategies, new operating plans. According to the survey, association innovation tends to focus around a few main areas: website and socialmedia; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). People change.
For a recent client, we conducted focus groups to investigate the decision to attend their conferences. They range from other associations to employers or self-organizing groups on LinkedIn or other socialmedia platforms. There are HUUUGE tailwinds behind strategies that leverage community. To participate in a community.
They do this through a variety of platforms including websites, socialmedia, email, and increasingly through online communities. We know that education programs provide one successful way to increase member engagement , whether through the annual conference, webinars, or online education and certification programs.
A flexible, structured Digital Badge Strategy applied to your planned and existing online learning programs will help to validate your badging initiative – ensuring that you meet your learning and organisational goals. What Does Designing a Digital Badge Strategy Look Like? How Do I Use the Digital Badge Strategy Design Canvas?
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Strategy First, Software Next. Volunteer fatigue. Supplier members. Tue 7/6 at 12 p.m.
Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.
It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. last-minute strategies and what you should be doing right now to help prepare you for GivingTuesday success.
Searching for new avenues to promote an upcoming conference? With a big conference on the horizon, associations do everything they can to promote it and get the word out to their members and other potential attendees. As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help.
Looking to personalize and target your email communications strategy to different member segments? Objection 2: SocialMedia. Example: “It would be much easier to create a socialmedia group. Data : You don’t own your member data – the socialmedia platform does. Example: “Our conference is coming up.
All you need is a bit more strategy. Billion dollars are being spent on all both Federal and local elections 1 which means we are all going to be bombarded with paid social ads, TV ads, influencer, direct mail, calls, texts, and emails all around local and national elections. Or does your grace period cover them?
TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Unlike socialmedia, a mobile app provides a cohesive and centralized communication channel to your members. The Free Press ) Socialmedia platforms hate the written word.
That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.
For example, some members might say they want more opportunities to earn CPE credits at your conferences; but when you look at the data, you might find that CPE course completions are low at your events. Other options to consider are social and community listening.
Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Offer online-only membership benefits. In-person events.
Virtual conferences. Not going virtual is not an option for association conferences , says MemberSuite. If you’re tempted to not host a virtual conference in the coming year, consider the questions they pose before making a final decision. Learning Strategies for Virtual Events. Member engagement. More info. .
We asked engagement experts Craig Johns, Haley Correll and Greg Hawks to share their ideas with us during our SURGE Connect virtual conference, and we’ve got three of their suggestions below. Tell a story with socialmedia. Socialmedia provides such a powerful way to engage with audiences.
But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Now, let’s take a look at why this kind of strategy is NOT always attractive to younger generations. Millennial Characteristics. What does this mean?
These gatherings are held solely in the virtual space, whether it’s a video stream, a web conference, or even a virtual environment meeting. Drive marketing strategy. For a typical event, the marketing strategy revolves around one task: Getting attendees to register and travel to the event. Collecting the data. Probably not.
But first, you’ll need to understand a few characteristics unique to the younger generations that encapsulate the ‘why’ behind these strategies working. Now, let’s take a look at why this kind of strategy is NOT always attractive to younger generations. Millennial Characteristics. What does this mean?
In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. Before the rise of socialmedia and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. It’s different now.
Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.
For associations, we should be designing conferences as experiences for attendees to feel active , and less passive. In order to make the crowd feel involved and a part the conference experience, give them a reason to participate. There are several ways conferences are using crowdsourcing to engage with attendees today.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content