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Create a Container: Storytelling Strategies to Engage the Next Generation

Associations Now

When kids are deciding to learn an instrument, the accordion is probably not their first choice—creating an industry challenge the Connecticut Accordion Association is trying to overcome. The post Create a Container: Storytelling Strategies to Engage the Next Generation appeared first on Associations Now.

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Association Brain Food: 7.21.23

Reid All About it

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

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Innovation for Association Executives

Association Navigator

This summer I discovered a book about innovation strategy for corporate product launches and I can’t stop thinking about applying these concepts to associations. Adner teaches strategy at the Tuck School of Business at Dartmouth College. Adner teaches strategy at the Tuck School of Business at Dartmouth College.

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Take a Vacation From Email

Association Navigator

The Hickory Stick Bookshop, Washington Depo, Connecticut. Shephaug River, Connecticut. One strategy for avoiding email is to use the camera on your smart phone. When I’m attending out of town business meetings clients and colleagues frequently rush back to their rooms after dinner just to keep from falling behind on email.

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Innovative Planning at The Global Pet Expo Creates Greater Productivity for Attendees

Associations Now

Andrew Darmohraj, EVP and COO of the American Pet Products Association, shares his strategy for delighting attendees in Orlando. Meet our fifth “Planner of Productivity”: Andrew Darmohraj, executive vice president and chief operating officer for the American Pet Products Association, based in Stamford, Connecticut.

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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Schankel, account executive at Association Headquarters (AH), urged associations to diversify their retention-rate tracking during his presentation, “Unraveling the Retention Puzzle: Simple Strategies That Get Big Results,” at last week’s New York Society of Association Executives Membership Summit.

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Wednesday Buzz: Clarity in a World of Acronyms

Associations Now

If you like cupcakes, this fundraising idea from Connecticut Association of Realtors CEO Cindy Butts might whet your appetite. You also have a marketing strategy. This approach might inspire bigger and bolder ideas. Other good reads. You have an online community.