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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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New report: Association marketing has a ways to go

Aaron Wolowiec

The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents, mostly comprising membership associations. As someone who’s learned to blend public relations and marketing, I can vouch for the fact that marketing can’t exist without strategy.

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Reinvent What You Do, Not Who You Are

Association Subculture

Narcissism is not a business strategy. And now, Detroit. Our beloved Detroit is in danger of losing its soul. Our values can transcend these moments of chaos and a better world is within our grasp. However, we will not get there with extractionist, reductionist thinking. It's spreading to Indiana, Wisconsin and New York.

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Guest Blog: Why you need to add live event data to your event to-do list

Event Industry News

By Alex Nuttall is VP of Digital Strategy at Kindle Communications. . However, thanks to recent advances in technology, event owners have access to measurement strategies that can show the ROI of an event at the event. Here are two primary strategies: Active Interaction. However, those requests ask a lot from your attendees.

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Mixed Links for Nonprofit Communicators – July 1, 2022

Nonprofit Marketing Guide

Her organization, Detroit Disability Power , requests a donation of any amount (even $1) to access the guide. Catch Up on Our Content from This Week…. July 26: Jump Start Your Personal CALM Strategy with Kivi Leroux Miller. Learn How to Make Instagram Reels Like a Pro. Start Getting REAL About DEI and Communications.

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SCD Group: Association Strategy: Hire Slower, Fire Faster

SCD Group

Association Strategy: Hire Slower, Fire Faster. in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. Strategy | Content | Discovery. My goal is to save you time by gathering, curating and sharing content important to association and nonprofit management. Causeaholic. Newer Post.

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What to Do When Membership Is Booming?

Associations Now

For decades, RIA focused mainly on the auto industry in Detroit. That includes new member content and automated emails that check in with members and ask how things are going.”. A primary strategy has been to attract attendees from a wide array of business sectors, including healthcare, transportation, and supply-chain management. “We