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In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. Association content. suggests associations adopt a business-minded approach to content. Content strategy.
According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.
Networking and Expert Directory Access. Online networking , like connecting through an online community or looking up experts in a directory, is also a valuable benefit. Member directories help people find peers in their area and build relationships. You can set prices for courses individually, or base them on membership tier.
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Email Newsletter.
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. AI-generated SEO content is “polluting our culture for your own minor profit. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy.
Last month, we asked our readers: What are your most valuable sources of non-dues revenue? It’s not surprising that this group was cited as the most valuable source of non-dues revenue by half of our poll’s participants. Government sources of non-dues revenue were deemed the most valuable by 17 percent of poll respondents.
Relevant resources, content, and events encourage members’ continued participation and engagement. Your association can also realize increased non-dues revenue by using an LMS to deliver and promote engaging content in a streamlined course catalog. As a result, they’ll be less motivated to renew their membership when it expires.
At its base, every community should maintain a strong foundation of core modules (the no-nonsense tools and features that are essential to your success, like calendars, discussion boards, directories, automation rules, and a resource library) to support its essential objectives. Objective #3 - Revenue.
Generate revenue. The GrowthZone Website Content Management System (CMS) empowers chamber website administrators to manage their sites fully and intuitively. It was designed to generate non-dues revenue and streamline work processes. E-business tools support multiple revenue streams. Member directories. Dashboards.
Regardless of the size or type of membership program that your organization offers, every association can greatly benefit from the implementation of a membership directory. In fact, thousands of organizations have already begun leveraging the power of directories to engage both members and the general public. Let’s get started.
Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine?
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry.
Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.
Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. Find out how printed directories and data management are related.
Let’s face it, your association’s learning program can always benefit from more subject matter experts (SMEs) creating course content. SMEs save your staff time and readily offer a wealth of industry information, accelerating your learning program goals and generating association revenue. Publications or written content .
Check out Futurepedia’s directory of AI tools and imagine what’s possible. . If they only care about passively sitting there and absorbing content, they’ll opt for watching live and on-demand videos at home. A Fresh Approach to Non-Dues Revenue. How might your association use AI tools? How might your members use them?
Plus, when you have a go-to partner to lean on for your conference app needs, you can focus on the content and event planning. Directories. Your attendees, sponsors and speakers will all be listed in a directory (or, sometimes, multiple directories). Increased engagement on social media.
It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Consider these best practices when creating your association’s editorial content plan for the year. When we see content that is relevant to our careers and our lives, we make the time to consume it.
Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Find out how printed directories and data management are related. Learn about the process of planning, executing, and optimizing member-generated video campaigns to achieve revenue-based outcomes. 1 CAE credit.
trillion in aggregate annual revenue (a sum greater than President Biden’s $3.5 One way we do this is through tools like GuideStar and Foundation Directory , which typically serve specific users working in the social sector who are looking to answer specific questions. Those with revenues less than $1 million?
Each of these tools gives members value in modern content formats that can be accessed from the most popular devices. As an added bonus some membership management software companies now offer features that help associations improve their finances with more non-dues revenue as well. Change #2) Increased and Improved Communications.
When you rely on member dues as a significant revenue source, free membership sounds scary. Let’s say your association has a varied menu of web resources, an online member directory, or a rich archive of content—and it’s all stuck behind a paywall. As the old adage goes, “The best things in life are free.” Free preview weekend.
The primary goal of best-in-class AMS is to help business, trade, and professional associations and chambers of commerce grow revenue, productivity, and member value. Association Management Tools for Revenue Generation Patience is a virtue – except when it comes to increasing revenue.
Generate revenue. The GrowthZone Website Content Management System (CMS) empowers association website administrators to fully and intuitively manage their sites. E-business tools support multiple revenue streams. Member directories. FEATURES : Content management system. Manage membership data and communications.
Advertising is a powerful way to promote different things, and is an important alternative revenue stream for many communities. Do members frequently forget that the directory exists? Now it’s time to look at your most popular content. Use discussion ads to promote other aspects of community. Is your library underutilized?
While these investments involve several moving parts, impact investing is essentially leveraging capital to create positive change, earn revenue, and drive innovation across the social good sector. Essentially, they’ll elevate your content strategy both on and offsite. Does impact investing make a difference? Yes, it does!
How to Get Your Content Read, Shared, and Talked About at Parties. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Talking New Media. Ideas for Associations Delivered by Drone.
Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Extra shoutout to South Shore Chamber of Commerce and Zionsville Chamber of Commerce who were named as Best in Show within their total annual revenue category.
Meet with Group Publisher Tracy Tompkins and association content specialist Elsbeth Russell. Meet with Group Publisher Tracy Tompkins and association content specialist Elsbeth Russell. Does your association have a magazine, newsletter, directory or website in need of revival? Visit Us at These Important Industry Events.
When you rely on member dues as a significant revenue source, free membership sounds scary. Let’s say your association has a varied menu of web resources, an online member directory, or a rich archive of content—and it’s all stuck behind a paywall. As the old adage goes, “The best things in life are free.” Free preview weekend.
You’re likely promoting your content on your website and on social media to generate interest and increase your reach. But can your technology more effectively amplify ALL your content?? They simply require your association staff to stay apprised of content and tools that traditionally reside in other departments.
Designed to deliver more content, engagement and revenue, it creates news platforms and content for businesses to deliver rolling aggregated news to users without the need for employing staff. It promises to deliver a new revenue stream or a new business within hours. Companies can send daily, weekly or bi?weekly
Association magazines are growing in content and circulation while remaining an important member benefit. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. TJ Raphael. Features'
We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. Having a seamless package keeps our members updated and our Chamber looking professional with fresh content.
Meet with Group Publisher Tracy Tompkins and association content specialist Elsbeth Russell. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. May 28-31, 2014. June 17-18, 2014.
Read on as we walk you through tips and best practices for how you can leverage a conference app to make the most of your limited time and resources, maintain attendee satisfaction, and keep the revenue comin’! Reach for the revenue. And more revenue = more events or member engagement opportunities in the future!
Online membership directory. This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Online membership directory. An online member directory is yet another chance for members to connect with each other. Mentorship program.
Online membership directory. This kind of job board is valuable for both members and job seekers, of course, but it’s yet another potential revenue stream for your organization as well. Online membership directory. An online member directory is yet another chance for members to connect with each other. Mentorship program.
link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. Association magazines are growing in content and circulation while remaining an important member benefit.
Are you creating content for content’s sake? Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. 14T5cIp #assnchat. 9 Marketing Strategies You Must Stop Using—Now.
From running hybrid/online events, to building a year-round digital community and generating new digitally based revenue, Balluun provides a full spectrum of technology options to support event organizers and their digital strategy needs. Generate new revenue. SPONSORED CONTENT.
Typically, these platforms include a member database and event management tools, and they can host educational resources, member-generated content, and message boards. Managing finances is a pain point for many associations, especially when there are revenue streams from multiple sources (e.g.,
In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns. Not only do in person events bring in non-dues revenue , but they also offer community-building opportunities like no other! Get personal We’ve said it a few times and we’ll say it again: Personalization is everything !
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