Remove Content Remove Email Marketing Remove Revenue
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Podcast: How AI Can Revolutionize Your Email Marketing

Association Adviser

Imagine sending newsletters so personalized that every recipient feels the content was made just for them. In the latest episode of the Association Adviser Podcast, Erica Salm-Rench, COO of rasa.io, shares how AI is transforming email marketing, boosting engagement, and driving non-dues revenue for associations.

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Email Marketing vs. Marketing Automation

Higher Logic

Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. How do you identify the right service provider to fit your needs?

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296
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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Membership value. Association media. Call-a-member month.

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Association Brain Food: 10.4.24

Reid All About it

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not. 1 CAE credit.

NJ 254
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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135