Remove Content Remove Email Marketing Remove Social Media
article thumbnail

Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email. This reach of this medium is unrivaled, with 99% of consumers checking their email daily.

article thumbnail

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketing for Associations: A Comprehensive Guide

MemberClicks

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52
article thumbnail

7 Ideas for Creating Engaging Content

Association Success

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.

Content 134
article thumbnail

Association Brain Food: 8.16.24

Reid All About it

Learn to create targeted personas in ChatGPT for personalized content and interactions. Host: American Marketing Association Speaker: Mark Bornstein, VP of Marketing and Chief Evangelist, ON24 Wed 8/21 from 11 a.m. The goal of an EPC (Email Preference Center) is rooted in maintaining compliance and adhering to CANSPAM laws.

America 259
article thumbnail

Association Brain Food: 10.11.24

Reid All About it

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Learn how aggregating content from your third-party disparate systems allows your resources to be more easily discoverable, increasing user engagement and satisfaction. Earn one CAE credit for each live session you attend.

article thumbnail

Social Media Roundup: Email Marketing 101

Associations Now

Then it might be time to revisit your email marketing strategy. That and more in today’s Social Media Roundup: Trusted Sender. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email.