Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need. Employee onboarding.

Chicago 275

Chicago Revenue Education Member Engagement 275

GrowthZone

JUNE 4, 2019

Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Tips for landing in the “right” mailbox?

Email Marketing 128

Email Marketing Marketing Survey Tips 128

Click

APRIL 30, 2025

Subscription management is more than just a technical term-its about empowering your subscribers to control the communications they receive, which helps you maintain a healthier email marketing list and avoid high spam ratings. Top tip: Automation is another key foundation! Lets explore! Why use subscription lists?

Email Marketing 130

Email Marketing Marketing How To Newsletter 130

Event Industry News

DECEMBER 7, 2022

Emerging technologies like AI are allowing marketing strategists to get more and more creative with their platforms; and according to them, they are reaching more people than ever before. There is, however, something to be said for the older methods – in this case, email marketing. So, Why didn’t it Work for me?

Email Marketing 122

Email Marketing Strategy Marketing Content 122

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Member surveys.

Content 213

Content Strategy Education Revenue 213

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Higher Logic

AUGUST 30, 2018

As a legitimate email marketer, you must also be mindful of those filters: they can often dump your messages into the Junk folder alongside those scams and malware. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. 4 tips for maximizing deliverability.

Tips 185

Tips How To Email Marketing Content 185

Association Adviser

NOVEMBER 8, 2023

Email marketing, however, remains a powerful tool for businesses to engage with their audience effectively. When executed strategically, email marketing goes beyond mere promotional content; it becomes a channel for building meaningful […]

Email Marketing 88

Email Marketing Marketing Tools Content 88

Reid All About it

FEBRUARY 21, 2025

They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Online community.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

NOVEMBER 27, 2018

But a great strategy needs to be the foundation of your marketing automation campaigns. Before you start blasting out emails and assigning roles, take time to develop and finesse a content and lead generation strategy. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission. Bundle similar content.

Content 89

Content Tips Marketing Certificate 89

Reid All About it

OCTOBER 4, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Content strategy. Jimmy Daly at Superpath explains why you need a documented content marketing strategy , how to assess whether your strategy is working, and what solutions to put in place if it’s not.

NJ 258

NJ Email Marketing System Education 258

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . Publish a public blog.

Content 148

Content Newsletter Sample Video 148

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. We’ve put together four questions that will help you express your ideas in visual form in a way that catches your audience’s attention and pulls them into your content. What is this campaign or content about? Is this image relevant to my content?

Content 153

Content Marketing Social Media Tips 153

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Washington 285

Washington Video Social Media DC 285

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? It’s more important to align your message with the content.

Email Marketing 209

Email Marketing Content Marketing Examples 209

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Reid All About it

JULY 1, 2015

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Share educational content that helps execs improve a process, solve a problem, or learn more about a challenge.

Email Marketing 150

Email Marketing Learning Management System Tips Content 150

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States.

Certificate 370

Certificate System Dallas Recruiting 370

Associations Now

FEBRUARY 11, 2025

Higher Logics report recognizes that association members are overwhelmed by emails, but suggests some personalization tools and new content approaches that can help. Segmenting and personalizing emails help, but according to the report, it may be time for email marketers to freshen up their approaches.

Report 59

Report Email Marketing Content Newsletter 59

Higher Logic

DECEMBER 19, 2019

Liz Palm | Marketing Director, Protech Associates. Association Tech Tip #1: Put Data + Artificial Intelligence (AI) to Work. If you’re automating your email marketing communications, you’re using AI. Association Tech Tip #2: Embrace B2B Partner Collaboration to Support Digital Transformation. Behavior is honest.

Tips 156

Tips System Tools Technology 156

Candid

SEPTEMBER 28, 2022

Email is often the backbone of nonprofit marketing strategy. Around 99% of email users check their inboxes on a daily basis, making this one of the most likely messages your supporters see. Let’s walk through four email engagement tips to help you make the most of your campaigns: Personalize and segment email messages.

Tips 119

Tips Email Marketing Strategy Social Media 119

Higher Logic

JUNE 4, 2019

Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. People love the option to consume their educational content on their terms - from wherever they want, whenever they want. But before all of that, win their trust by offering them insightful and engaging content at no cost.

Learning Management System 214

Learning Management System Content Course Resources 214

Higher Logic

DECEMBER 5, 2019

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. Those factors have the potential to pay off when your email hits the inbox and is opened, but what if it doesn’t make it that far? Poor delivery rates. Low open rates.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

JULY 19, 2018

Marketing automation can literally pay for itself by recovering this type of lost revenue. There are many more tips out there, but these are a few good ones to get you started and see how easy marketing automation makes your job. Marketing automation can help you send effective, personalized content to each member.

Tips 159

Tips eBook Marketing Newsletter 159

Reid All About it

SEPTEMBER 20, 2024

by Jared Smith (hat tip to Deanna Marchetti, a fellow attendee at virtual Solutions Day earlier this week) We may be close to rediscovering thousands of texts that have been lost for millennia. Their contents could reshape how we understand the ancient world. | labor markets won’t meet future workforce needs. . | to 1:30 p.m.

LMS 264

LMS Revenue Certificate Content 264

Nonprofit Marketing Guide

NOVEMBER 17, 2020

So let’s start with email deliverability… As I have mentioned in my post We Are Running an Email Re-Engagement Campaign and People Have Feelings , Inbox providers (Gmail, Microsoft, Yahoo, etc) look at many factors to determine your email deliverability. million in 2018. Run a re-engagement campaign NOW.

Email Marketing 96

Email Marketing How To Marketing Discount 96

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Email marketing software. Don’t make the mistake of creating your website once and never revisiting it to update it with new content. Email Newsletter.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. She shares tips for fostering a culture of experimentation that balances innovation and reality. Learn to create targeted personas in ChatGPT for personalized content and interactions.

LMS 270

LMS Revenue Certificate Content 270

WBT Systems

JUNE 26, 2017

They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list. Before you develop challenge content, be absolutely clear on the purpose of the challenge. Design the challenge content. Planning your learning challenge.

Member Engagement 161

Member Engagement LMS Education Discount 161

Higher Logic

DECEMBER 13, 2018

Email is such a dynamic, easy, simple way to communicate. You’re focusing on your content , optimizing your send time, getting your drafts approved by your team, creating a catchy subject line, all in the hopes that your message is opened and read. As an email marketer, deliverability is foundational.

Email Marketing 217

Email Marketing Content Tips Examples 217

Reid All About it

MAY 3, 2019

Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Tips to Extend Your Event’s Reach and Revenue. More info/register. Host: Higher Logic.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Nonprofit Marketing Guide

JANUARY 27, 2023

It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. This week we have AI strategy, video creation tips, free TikTok templates, how to stop being a perfectionist and more. TikTok Templates.

Kansas City 90

Kansas City Tips Marketing Kansas 90

Higher Logic

SEPTEMBER 27, 2018

Unfortunately, you’ve yet to begin testing, and this quality assurance step of the production process is imperative to ensure content accuracy and display functionality. Below are four tips to help you streamline the email approval process without sacrificing the accuracy and quality of your campaigns. You wrote the copy.

Process 120

Process Tips Review Project 120

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Without content, you’ve got nothing to communicate, no brand and no campaign. But not just anyone can do marketing. Marketing Tip No.

Marketing 133

Marketing Email Marketing Report Content 133