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Learn how to create high-quality text, image, video, and other content through hands-on time in class. Extra credit 8 email newsletter signup forms that convert—useful examples for associations and their industry partners. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. 1 CAE credit.
The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Have conversations with volunteers and staff about how you can all set an example for others. She also shares examples of companies who built successful products but lost sight of what made them great. Liz Willits , Content Phenom How to raise readers, in 35 steps. Know what youre up against. Association SEO course.
Speaker: Tim Buteyn - President of ThinkingKap Learning Solutions, Inc.
Then we’ll dive into real-world examples across a wide range of budgets and look at how typical training content can be transformed into engaging scenario-based training. DISCOVER how to create scenarios from everyday content. EXPERIENCE converting typical training into awesome scenarios across all budget ranges.
To help you take charge of your marketing strategy, well explore five types of content donors will appreciate seeing from your nonprofit. For example, you might record an interview with a team member who helped rescue a litter of puppies at your animal shelter. Personal perspectives add authenticity.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Content strategy. Member surveys.
During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. Sponsored content. Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content.
Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? We’ve all been there.
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more. Online community.
For example, you might enroll managers in training courses that cover topics such as delegation and change management. Bonus tip: Since your staff and volunteers have differing learning preferences, offer a variety of content types and formats to engage them. Provide role-specific training.
For example, you might create segments for first-time donors, long-time supporters, volunteers, and individuals who have shown a particular interest in a specific program or cause within your organization. After segmenting your audience, create tailored messages and content for each group. Craft personalized messages.
Speaker: Chris Paxton McMillin, President of D3 Training Solutions
To avoid awkward (and sometimes disastrous) learning content, instructional designers must use authentic translation in the right context to ensure optimal results. For example, even a simple phrase like “got milk?” translates to “are you lactating?” Can you imagine what a straight translation might do to your course? and over 6.7
Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Relevant content.
For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” Creating Impactful Images Using Free Online Tools Design is the magic link between great content and audience engagement. They also describe finance-related issues that might come up during the project. Attendee value.
Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].
Yes, a plug for thoughtful, useful content. About CAE credits: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline.
Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.
How associations can leverage an LMS to drive non-dues revenue ideas With the right learning management system (LMS) at your association, your staff will be empowered to streamline key processes, invest in learning content, and ensure your learners have the tools they need to purchase and complete courses. There’s the rub: great content.
Tailoring communications and content to individual members needs and preferences makes them feel valued and leads to better engagement. For example, if someone unsubscribes from email, there are other ways to reach them. Targeted, automated campaigns have 15% increase in open rates and 10% increase in click rates over single sends.
For example, Mobile vs. Desktop traffic can be compared to visualize the different behavior patterns depending on the device used to access your Path site. Visualize behavioral f lows, common paths, click through rates, and content sales by any number of dimensions . Client Case Study .
Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Give members a place to learn and find the right content.
MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Creating visual content. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.
Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. But polishing user-generated content into authentic video stories is easier than you think. Tue 6/22 at 2 p.m.
Case Study Example: The American College of Chest Physicians (CHEST) modernized its learning management system (LMS) and training facilities to create hybrid learning experiences , expanding its global reach and member engagement. Considerations for Your Association Are we investing in automation and AI to improve member experiences?
We had an online portal where we’d store on-demand content from these events, as well as content recorded from conferences. But the portal wasn’t all—we were also putting that on-demand content onto DVD-ROMs and mailing them out to purchasers! For example, an in-person event could be up to five full days.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Content Forum Weekly Community Chat. Host: Content Forum.
Sales Ops: Table of Contents. Content Sharing and Management. Content and knowledge base management. For example, sales ops may emerge to assist the sales leader in handling: Administrative tasks. Management of knowledge base and content assets. Content development. Performance. Technology. Email Automation.
While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February). Over the past month, we've seen so many examples of how online communities are vital for our customers. Taking Conferences and Events Virtual.
If particular role types are not attending, take a look at your content and determine if it makes sense to create sessions or a learning track that addresses their needs. Do a scan of the market to determine if this segment might be obtaining their content from another source. What factors influence first time attendees?
For example, ambient AI analytics might include suggestions when writing an email, recommendations when scheduling a meeting, or a notification on a phone, tablet, or other smart device. Member views on privacy and data security How much of a priority is privacy and data security at your organization?
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?
The study’s lead author said some brain functions occur in one or the other side of the brain, for example, language tends to be on the left and attention on the right, but the brain isn’t as dualistic as the myth would have you think. #3 3 – Young ‘digital natives’ can’t multi-task. 11 – Micro doesn’t mean better.
Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Here’s just one example: Using community data to create relevant programming.
Of course, you know they have a good answer, which they share in their latest post along with examples of how two associations use chapter benchmarking data to spark change. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet.
For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. One great example of association’s rising to the occasion as thought leaders for their members is the COVID response.
The Benefits of AI for Associations AI has many uses for associations, from content creation support to data analytics. Beyond reducing time spent on administrative tasks, AI can drastically speed up activities such as research, content outlining, and proofreading. For example, your association can use AI to: Create email templates.
Younger generations are also inundated with content. Put another way, they like content that has a pleasing aesthetic. You just have to plan content and activities that feel relevant to their interests and stage of life. For example, she’s booked specific venues that Gen Zers will deem social media-worthy.
Join us for our ongoing event series, the Higher Logic Super Series , where we’re gathering bright minds to share practical and strategic content in a variety of formats, from webinars to Community Ask-Me-Anything Sessions with experts. If you can, have your speaker post the initial content so that attendees can respond.
There’s a focus now on events being more of a designed experience and an immersive experience of how that content is delivered.” (In There should now be opportunities for me to continue to engage with that content—and learn, and receive that education, outside of the event itself,” he says. How does that look?
Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content. Planning virtual conferences. Host: Feathr.
In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. They also share association examples of effective program elements. Association magazines. Member engagement. More info/register.
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