.orgSource

APRIL 1, 2025

Considerations for Your Association Are we investing in automation and AI to improve member experiences? Case Study Example: The American College of Chest Physicians (CHEST) modernized its learning management system (LMS) and training facilities to create hybrid learning experiences , expanding its global reach and member engagement.

Case Study 88

Case Study Revenue Leadership Chicago 88

Membersuite

JANUARY 12, 2022

Members have more options for online education, information, and networking, so differentiating programs and services from competitors became more urgent. Dedicate time to reassessing the member experience and making sure it aligns with what members expect from your association now. Map the Member Journey .

Member Experience 122

Member Experience How To Software Learning Management System 122

Reid All About it

NOVEMBER 1, 2024

Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Higher Logic

FEBRUARY 4, 2020

What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Make it simple for your members to connect (on their terms) while providing a cohesive member experience. A cheer for 2020: ??

Communications 287

Communications Tips Member Engagement Tools 287

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Try turning your event’s educational topics into a series of webinars to provide members with new online learning opportunities and help them get to the next level in their careers.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

EventMobi: Association Events

SEPTEMBER 13, 2023

Excitement, pride, gratitude—all of these emotions can stem from a positive member experience! So how do you improve your member experience? Member experience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does Member Experience Matter?

Member Experience 130

Member Experience Tips How To Software 130

MemberClicks

NOVEMBER 15, 2024

When it comes to member experience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.

Member Experience 94

Member Experience How To Membership Management Survey 94

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content 119

Content Marketing How To LMS 119

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Use community to reach future members. Give members a place to learn and find the right content.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Nimble AMS

DECEMBER 6, 2024

Member views on privacy and data security How much of a priority is privacy and data security at your organization? For example, ambient AI analytics might include suggestions when writing an email, recommendations when scheduling a meeting, or a notification on a phone, tablet, or other smart device. Read our free guide today.

millennials 111

millennials Tools Technology Social Media 111

MemberClicks

NOVEMBER 1, 2024

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

Content 52

Content Marketing Social Media Newsletter 52

Sequence Consulting

MARCH 21, 2025

The Benefits of AI for Associations AI has many uses for associations, from content creation support to data analytics. However, some organizations still hesitate to implement it due to concerns over cost, data privacy, and member pushback. For example, your association can use AI to: Create email templates. Free up staff time.

Software 72

Software Tools Content Survey 72

Higher Logic

AUGUST 2, 2018

Have you ever had this experience? An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. The goal of marketing automation software is engagement, which is accomplished by sending more relevant content. Tell me more, you say? How exactly does that work?

Marketing 184

Marketing Member Experience Software Email Marketing 184

Nimble AMS

JANUARY 31, 2020

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Chances are that your association wants to provide a personalized member experience. Collect and use member data.

Member Experience 78

Member Experience System Content Tips 78

Higher Logic

JULY 27, 2017

Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want. Identify Top Content Topics with Online Activity Data. To find the subjects that your members are prospects are engaging with most, look at the most active areas of your website or online community.

Content 136

Content Marketing How To Library 136

Higher Logic

DECEMBER 19, 2018

You might find that you need a new tech tool or a bigger investment in marketing to deliver a more personalized member experience. For example, if you hear members say, “I thought I’d have tons more networking opportunities than I do,” it might be time to invest in an online community and give members the connection they’re craving.

Marketing 289

Marketing Tools Survey Cost 289

Higher Logic

APRIL 14, 2020

Overall logins were up 109% in the last month, and new member logins – people checking out the community for the very first time – was up 149%. While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February).

Library 318

Library Austin eBook Learning Management System 318

Higher Logic

AUGUST 10, 2017

It needs to meet and adapt to your members evolving and increasingly particular needs. Here are six ways that your members’ website expectations have changed in just the last few years and how you can keep up. Personalized Content and Recommendations. It’s normal, which makes it an unconscious expectation for your members.

Social Media 196

Social Media Video Member Experience Content 196

Nimble AMS

DECEMBER 14, 2020

A recent study on member engagement by Community Brands shows that members place increasing value on having ways to connect and learn year-round. Providing an online community is an ideal way to deliver a great member experience and keep members involved every day.

Member Experience 78

Member Experience Member Engagement Content Resources 78

Reid All About it

APRIL 26, 2024

Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.

Survey 275

Survey Content Education Strategy 275

Reid All About it

JULY 5, 2024

YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. I bet your members would love this valuable benefit too. Membership models.

Strategy 270

Strategy Education Content Tips 270

Higher Logic

MAY 13, 2020

Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Here’s just one example: Using community data to create relevant programming.

Tools 296

Tools Communications Email Marketing Recruiting 296

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. The key benefit of a content calendar is that it helps association staff to collaborate and coordinate on a variety of engagement opportunities.

Content 108

Content Social Media Member Engagement Tools 108

Reid All About it

MAY 3, 2019

Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Hear tips on integrating your event content with other areas of your association and marketing, and organizing your content to effectively engage the 80% of your audience who are not attending.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Association Analytics

JUNE 21, 2023

When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Solution : The solution to this challenge is pretty simple.

Report 319

Report Team Course Member Experience 319

Higher Logic

NOVEMBER 14, 2018

Go beyond using first name in the initial greeting of your email, and try incorporating it into the body content, preheader, or subject line. For example, let’s compare the following two emails. The one that’s a generic call for surveys, or the one that personalizes the email with me and my family member’s name? First Name.

Marketing 197

Marketing Illinois Florida Examples 197

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Decline of trust.

Education 258

Education Social Media Content Strategy 258

Reid All About it

MAY 7, 2021

And this isn’t your mother’s webinar, so we’ll show you real-life examples of effective emails we’ve created and how you can replicate them. Backstage Pass: Producing Compelling Content that Drives Engagement. How do you create a cohesive content strategy and production plan that guarantees maximum engagement?

Technology 370

Technology Strategy St. Louis System 370

Higher Logic

MAY 30, 2018

For example, I could set up a rule that says, “ If Susie didn’t attend the webinar she registered for, then I will program an email to go to her with the recording.”. One goal of marketing automation is to give your audience more relevant, helpful content for their specific needs. Incredible’s behavior.

Marketing 114

Marketing eBook System Content 114

Sequence Consulting

MARCH 21, 2025

Recognizing and Rewarding Members Recognition strengthens loyalty by making individuals feel like valued members of your associations community. For example: Award ceremonies highlight leadership , volunteer efforts, and industry accomplishments, inspiring others to stay engaged.

Certificate 72

Certificate Education Member Engagement Resources 72

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Everyone is wondering, should we send out member renewals right now ?

North Carolina 74

North Carolina Content Montana Revenue 74

.orgSource

FEBRUARY 25, 2025

Its an example of what happens when a brand fails to innovateit gets stuck in the past, servicing a shrinking audience. Associations Face Similar Risks Just like AOL, associations are at risk of becoming obsolete if they dont keep up with digital transformation and shifting member expectations.

Innovation 88

Innovation Case Study System Technology 88

Association Analytics

APRIL 1, 2024

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

.orgSource

OCTOBER 29, 2024

Personalized Member Engagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.

Tools 88

Tools Member Engagement Strategy Innovation 88

Aptify

NOVEMBER 5, 2020

Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association.

How To 148

How To Examples Member Experience Social Media 148

Association Analytics

MARCH 16, 2023

A lightweight framework can also help organizations that are in the process of updating an existing strategy – whether that’s understanding data and systems, solving known and unknown challenges, or improving operational performance and member experience.

Strategy 317

Strategy System Team Process 317

Freestone

OCTOBER 29, 2024

Your platform should offer robust reporting insights so you can discover how your members engage with a course and how you can improve outcomes. Integration Providing professional development for your members doesn’t stop at online learning courses.

Software 75

Software Learning Management System LMS Certificate 75