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Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.
It’s also important to establish community guidelines that reflects the brand’s values. Community guidelines help encourage positive and meaningful engagement. Encourage active participation by highlighting member contributions, creating roles within the community, and offering exclusive content or opportunities to members.
SEO relies on understanding what types of keywords your audience is likely to search for and creating content that targets those keywords. based nonprofits, you must follow a few guidelines: Products must be related to your mission. All commercial ventures must be related to your nonprofits mission.
Speaker: Dan Streeter, Vice President of Learning Strategy and Design at BlueSky eLearn, and Eduardo Meza-Etienne, Director of Compliance and Accessibility Team Lead eSSENTIAL Accessibility
Yet, a series of recent laws, guidelines, and court decisions have created confusion about how to remain compliant in delivering accessible online learning content to those with disabilities. Evaluate an eLearning experience from the lens of compliance with Web Accessibility Guidelines (WCAG 2.2). compliant.
Liz Willits , Content Phenom How to raise readers, in 35 steps. The Keys to Marketing Across Generations in 2025 Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. 1 CAE credit. More info/register.
He suggests guidelines for this person to follow during board meetings. From sponsorship and advertising, to sponsored content, educational programs, certification, and strategic partnerships, uncover untapped avenues that can drive revenue growth and ensure the resilience of your association in an ever-changing landscape.
Choosing imagery for your content marketing campaigns is really hard. We’ve put together four questions that will help you express your ideas in visual form in a way that catches your audience’s attention and pulls them into your content. What is this campaign or content about? Is this image relevant to my content?
As we envisioned this new place, we also needed to think about the community guidelines. Here is the process I went through to develop the guidelines, which you will find below. ” So many community guidelines are essentially policing behavior and letting everyone know the consequences of bad behavior. This is a place.
Speaker: Dan Streeter, Vice President of Learning Strategy & Development at Blue Sky eLearn
This webinar will help you evaluate the accessibility of your current learning efforts and learn about the tools needed to ensure your eLearning is in alignment with the latest Web Content Accessibility Guidelines (proposed WCAG 2.2). to evaluate the accessibility of your current printed and online learning materials.
Bonus tip: Since your staff and volunteers have differing learning preferences, offer a variety of content types and formats to engage them. Provide courses with relevant guidelines and real case studies for learners to reference anytime. Bonus tip: Focus on accessibility so anyone can engage with your learning content.
Best-in-class communities saw more member generated content and discussion threads providing substantive answers. Make sure there is cohesion between various parts of your organization— from events to programmatic themes —to drive thoughtful content and interaction by and among your members. Structure helps the community thrive.
Review any other tools your association uses, including learning management systems (LMS), event management tools, marketing technology, content management systems (CMS), and reporting tools. For example, create a lean plan for using AI, implement the tools, gather feedback, and adapt your usage guidelines. Maintain human oversight.
They should be able to: Suggest discussion group topics and content?. Content strategy ?. Plan to give your members access to this type of content right off the bat to make them feel part of a group and benefit them professionally. Content calendar ?. Community guidelines. Keep them brief. Offer examples.
Review any other tools your association uses, including learning management systems (LMS), event management tools, marketing technology, content management systems (CMS), and reporting tools. For example, create a lean plan for using AI, implement the tools, gather feedback, and adapt your usage guidelines. Maintain human oversight.
Member Contributions : Decide whether members can start their own discussions, post content, or suggest new topics. Rules and Guidelines : Set clear expectations for behavior to keep the space welcoming and productive. Content Calendar : Plan regular posts or prompts to keep discussions lively.
Community managers should consistently initiate and participate in conversations, post relevant content that resonates with the community, and encourage members to interact with each other. It’s their job to enforce community guidelines, handle disputes, and mitigate negative behavior, all while balancing the need for open discussion.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Content Forum Weekly Community Chat. Host: Content Forum.
It’s common these days for your content and web teams to frequently field emails asking for some kind of link back. Link building is often a bad tactic to fall into Google’s good graces, but content marketers could learn from its faults to boost their own strategies. They could also negatively impact your own search engine position.
Learners want to both see themselves and hear themselves reflected in session content and delivery. Guidance and Orientation LeadingAge Illinois , like some associations, includes a brief statement in their speaker guidelines “to sensitize speakers to the potential diversity in the audience.”
Fíonta provides a recap of a recent UST webinar in which their co-founder Dr. Lisa Rau described ways associations can leverage AI, risks of using AI and guidelines for implementing AI responsibly. AI for associations. AMS selection checklist. Wed 1/3 at 12 p.m. 1 CAE credit.
Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Discover trends in content distribution to maximize exposure and influence. – Content is Queen (Bee). Or a content refresh? More info/register. 1 CMP credit.
Keep guidelines relevant. To ensure your online community is a safe, inclusive, and engaging place, you’ll want to routinely update your guidelines, making them easily accesible. Consider the following factors when updating your guidelines: Keep your rules concise. Tie your guidelines to your mission. Involve staff.
Let the portal become a collaboration of volunteers and staff, refreshing content and shifting focus as priorities change. Create a content outline and portal map. One rule of thumb for mapping the content is follow the volunteer – not your HQ staff. Here are four steps to consider.
As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber If this is outside your normal sending pattern, you may have seen a lower open rate or complaints from engaged individuals that messages are no longer going to the inbox.
A good way to engage members is to offer a variety of opportunities to interact online from discussion posts to live Q&A sessions to sharing member-generated content. Member-Generated Content : Encourage members to contribute blogs, videos, or posts about their experiences, which can be shared on the associations social media channels.
You’ve heard the message that sharing content from other sources with your own supporters is not only a good idea because it’s less content you have to create yourself, but also because it positions you as an trusted and reliable source of information. As you curate content, remember to always give credit to your sources.
While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February). Overall logins were up 109% in the last month, and new member logins – people checking out the community for the very first time – was up 149%.
Here are some of the core elements you might include in yours: Brand Guidelines (colors, fonts, logo use, etc.) Style Guide (word choices that convey voice and tone, preferred ways to say things, grammar/punctuation choices, formatting guidelines, etc.)
When issues come up later, your staff and volunteer moderators will save a lot of time by already having guidelines already in place. Require them to agree to your community’s rules before they’re allowed to access content. On a lighter note, don’t forget to engage your audience with multimedia content. Repurposed Content.
All too frequently, conduct guidelines, administrative messages, and onboarding materials end up full of negative language that doesn’t exactly inspire one to engage. The State of Community Management 2016 Report included some great findings on communities with policies and/or guidelines in place. Don’t do this, don’t do that.”
The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Michael Brenner, Content Marketing Institute ). Effectively Promote Your Organization’s Content Online.
If you think you’ve been seeing more advertiser-supplied “thought leadership” content in association media channels, you’re not alone. Preliminary results of our unscientific reader poll show that the majority of association leaders (78 percent) agree that sponsored content should be permitted in their member communications.
Recently, I came across a question on ASAE Collaborate about the Search Engine Optimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page in your CMS site. That makes sense, but what about the ability to share content?
Dr. Michael Tatonetti of Pricing for Associations suggests guidelines and questions for focus groups that will help you determine the real value of your association’s product. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) More info/register. 1 CAE credit.
In 1995, the EU adopted the Data Protection Directive (DPD), which required all member states to adhere to general privacy guidelines, but allowed each nation to create independent legislation to meet this goal. Let’s take a look at some of the law’s key tenets that are likely to affect US marketers: Content.
Clinical laboratorians from across the globe engage with each other on topics such as clinical guidelines and best practices for patient care, allowing them to both further their professional education and network with their peers. Highlights. AACC Artery boasts: 300 new threads quarterly. 1000 public messages quarterly. Highlights.
The WordPress tips are good general blogging guidelines. Write unique timely, yet evergreen, content. Always focus on the content, not keywords. Create content that’s valuable, interesting and timely. WordPress recommends avoiding plagiarized content, improperly used content and images (copyright!)
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Technology, content and design all push boundaries; their live events followed this and now it’s the turn for hybrid and virtual. Both follow government Covid guidelines. This is down to the hotels’ abilities to react quickly and efficiently to the current government guidelines. Sponsored Content. What is a hybrid event?
Depending on the member’s learning style and their familiarity with the concepts we’re presenting, they sometimes want to be able to turn off the narration, read a transcript, use the content offline, or access the content in a different language. Content is King” should be the motto of all associations.
The Public Relations Society of America’s document addresses ethical landmines around generative AI, from hiring to content creation. A leading public relations association has released ethical guidelines around the use of generative AI in the profession. Starting with your organization’s values seems like the ideal.”
She shares some interesting research findings about digital fatigue and the renewed desire for printed content. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Refactored Content via Protech Associates ). Count me in. More info/register.
They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice. How To Create Videos & Content That Are Needed When Your Audience Is Anxious & Overwhelmed. Repurposing cancelled conferences.
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