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Leveraging AI for Personalized Member Engagement 

.orgSource

Artificial Intelligence (AI) is reshaping industries across the globe, and associations are no exception. As members expect more personalized and meaningful interactions, AI offers a transformative solution to customize engagement at scale. Without it, interactions can feel impersonal and drive members away. The result?

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Association Brain Food: 4.18.25

Reid All About it

Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Sponsored content. Membership benefits.

Strategy 270
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Association Brain Food: 10.11.24

Reid All About it

He said, “We must live in the future and be ready to act today,” which requires focusing on activities they execute better than anyone else in their space and initiating conversations about anything that might impact their industry. Learn how to create high-quality text, image, video, and other content through hands-on time in class.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points.

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Association Brain Food: 2.7.25

Reid All About it

Associations, how can you help member employers? Ive got a couple of ideas: industry jump-start courses and early-career microcredentials/digital badges. Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| More info/register.

Chicago 275
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Association Brain Food: 1.17.25

Reid All About it

Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.

Education 264
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Association Brain Food: 11.1.24

Reid All About it

Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Coincidence?

Revenue 258