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This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. AI bridges this gap, providing the tools to engage each member individually without straining internal resources.
On The Association 100 Podcast , Kerri McGovern, senior director of membership at the Association of Corporate Counsel, shares how ACC is leveraging innovation to enhance memberengagement. Meghan Henning , Founding Partner, OnWrd & UpWrd The post Innovatingmemberengagement appeared first on The Association 100.
Sherry Budziak at.orgSource talked with Tom Morrison, CEO of the Metal Treating Institute, about how his organization respects tradition while embracing innovation and change. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Memberengagement. Call-a-member month.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New memberengagement study. Contribute to industry research by taking Amanda Kaisers New MemberEngagement Study survey. Sponsored content. Earn one CAE credit for each live class you attend.
If engagement is the goal, then creative content is the path to reaching it. Yet for many associations, consistently generating meaningful, relevant, and interactive content for members can feel like an uphill battle.
Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Liz Willits , Content Phenom How to raise readers, in 35 steps. Liz Willits , Content Phenom How to raise readers, in 35 steps. More info/register (ASAE members only).
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish membercontent gates, improve recruitment and retention campaigns, and grow membership.
To ensure your members and customers are only passing around positive comments, she offers advice on making sure your member service is in tip-top shape. Snacks How to reconceive your association’s magazine as a strategic content asset. Hear how associations can harness AI for growth, innovation, and long-term success.
GrowthZone explains how to drive members to your community platform. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Yikes, look at that alarming data point for associations on page 17.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement. This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, MemberEngagement, Event Promotion, Internal Communications and Public Awareness.
Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Coincidence?
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engagemembers, WorkerBee.TV suggests associations adopt a business-minded approach to content.
There may never have been an easier time to engagemembers because our members’ needs have temporarily just gotten more transparent. We can jump in and engagemembers because memberengagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now.
But did you know that you can also empower your association volunteers to boost memberengagement? Here’s how to start transforming your memberengagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your memberengagement strategy for 2023? Your members want to connect!
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Culture: Is Your Organization Built for Adaptability and Innovation? Are we open to innovation?
The rapid pace of digital transformation, evolving member expectations, and the need for innovative solutions underscore the importance of resilience. Associations must adopt a growth mindset, using change as a catalyst for improvement and innovation. But in an era of constant change, resilience alone is not enough.
For example, only a quarter of event planners are “innovators” who “are constantly evolving their event designs.” New memberengagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. Attendee value. More info/register.
With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. . Keep reading for three key tips to improve the member experience with your online community platform. How to drive memberengagement and loyalty through your online community.
Yes, a plug for thoughtful, useful content. About CAE credits: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline.
From shifting member expectations to rapidly advancing technologies like Artificial Intelligence (AI), associations must rethink how they operate, engage, and grow. The answer lies in future-proofing your association by embracing innovation and preparing for disruption. is fostering a culture of innovation.
Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what contentmembers value most, what isn’t resonating and what needs to be tweaked.
Positioning for Success in an Era of Disruption , where we highlighted the coming wave of AI and other emerging technologies, urging associations to embrace innovation early. Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention.
If your members have to acquire new knowledge and skills to thrive in this new pandemic environment, WBT Systems suggests offering this type of certificate (and digital badge) program. Hear about some major considerations for online engagement. Learn how virtual events can be part of a meaningful data-driven content strategy.
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Innovation culture. She shares tips for fostering a culture of experimentation that balances innovation and reality. Post-event attendee engagement. Product ideas.
Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Learn to create targeted personas in ChatGPT for personalized content and interactions. Engage with industry innovators and thought leaders.
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Hear about some major considerations for online engagement. To organize your content?
Set Clear Goals and Metrics : Define what success looks like in terms of memberengagement, satisfaction, and retention. Foster an Innovative and Adaptive Culture Culture is the backbone of resilience. Cross-functional projects can bring fresh perspectives and innovative solutions to complex problems.
Amanda Kaiser, MemberEngagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees. . –
Introduction The latest Association Trends Study found that 51% of association members prioritize certifications or credentials and 50% prioritize ongoing training opportunities, while only 37% of association professionals value the same benefits. This feedback will guide you in developing relevant and engaging CLE courses.
In this blog, we’ll explore why upskilling is critical for associations, the key areas to focus on, and how your organization can start building a learning culture that fosters innovation and growth. Enhancing MemberEngagement Upskilling your workforce isn’t just about operations—it’s about providing better value to your members.
Case Study Example: The American College of Chest Physicians (CHEST) modernized its learning management system (LMS) and training facilities to create hybrid learning experiences , expanding its global reach and memberengagement. Members today expect flexible, personalized, and value-driven engagement opportunities.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
The good news is that the right event technology can empower you to deliver better event experiences, increase memberengagement , and achieve your overall objectives. Start by identifying the specific goals you want to achieve, such as increasing memberengagement, driving more revenue from events , or helping members earn CE credits.
At.orgSource, we focus on helping: Leaders reframe their mindset around innovation and disruption Teams develop AI fluency , learning how to use tools like ChatGPT, Claude, Perplexity, and more Cultures evolve into environments of experimentation, psychological safety, and creativity Remember: The value of AI comes from how people use it.
8: Innovate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. MemberEngagement: 15 Ways to Take Your Newsletter to the Next Level. 8: Innovate. Tue 2/2 at 1 p.m.
Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth.
Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. But polishing user-generated content into authentic video stories is easier than you think. Tue 6/22 at 2 p.m.
Technology, particularly AI, is driving rapid change and presenting associations with an extraordinary opportunity to innovate and lead. This strategic overhaul led to a 35% increase in memberengagement and positioned the association as a leader in innovative healthcare solutions.
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New MemberEngagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. I bet your members would love this valuable benefit too. Membership models.
Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Hear about some major considerations for online engagement. We want to educate, inspire and innovate together. We want to educate, inspire and innovate together.
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