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This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. AI bridges this gap, providing the tools to engage each member individually without straining internal resources.
The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Achieving great engagement requires a commitment to a great memberengagement strategy.
If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadershipcontent improved their perception of an organization. The benefits of developing thought leadershipcontent ?.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New memberengagement study. Contribute to industry research by taking Amanda Kaisers New MemberEngagement Study survey. Sponsored content. Earn one CAE credit for each live class you attend.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish membercontent gates, improve recruitment and retention campaigns, and grow membership.
GrowthZone explains how to drive members to your community platform. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Yikes, look at that alarming data point for associations on page 17.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.
Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Liz Willits , Content Phenom How to raise readers, in 35 steps. Liz Willits , Content Phenom How to raise readers, in 35 steps. 1 CAE credit. 1 CAE credit. Host: WorkerBee.TV
The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement. This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, MemberEngagement, Event Promotion, Internal Communications and Public Awareness.
New memberengagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. Instead, it is about engaging with the community to meet a common purpose.” The challenge is staff having the time to notice and respond to these interactions.
Yes, a plug for thoughtful, useful content. About CAE credits: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline.
With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. . Keep reading for three key tips to improve the member experience with your online community platform. How to drive memberengagement and loyalty through your online community.
But did you know that you can also empower your association volunteers to boost memberengagement? Here’s how to start transforming your memberengagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your memberengagement strategy for 2023? Your members want to connect!
To ensure your members and customers are only passing around positive comments, she offers advice on making sure your member service is in tip-top shape. Snacks How to reconceive your association’s magazine as a strategic content asset. Sara Spalt, Cimatri 20 much-needed tips for making panels work. More info/register.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engagemembers, WorkerBee.TV suggests associations adopt a business-minded approach to content.
For that reason, we’ve outlined several ways you can use technology to keep your association membersengaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. Leadership roles. These tactics include: Optimized Website.
Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.
Members want more content. As an association, you have an opportunity to develop thought leadershipcontent, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
Enterprise-Wide AI Strategy: Think Beyond the Pilot Program Many associations start small with AIoften in marketing, memberengagement, or content creation. Thats a great first step. But to truly unlock organizational value , you need a unified, cross-functional AI strategy. Why.orgSource?
The resulting data will help you prioritize resources and guide conversations with your leadership. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt. Workforce development. Host: re:Members Tue 3/4 at 12 p.m. 1 CAE credit.
Instead, you need to align your new online community with the mission and priorities of your association's leadership. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. MemberEngagement and Retention.
Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Learn to create targeted personas in ChatGPT for personalized content and interactions. But is your organization up to the challenge?
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Are our digital tools designed to provide a personalized, data-informed experience for members?
Case Study Example: The American College of Chest Physicians (CHEST) modernized its learning management system (LMS) and training facilities to create hybrid learning experiences , expanding its global reach and memberengagement. Members today expect flexible, personalized, and value-driven engagement opportunities.
Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Implementing modern technology is a fantastic first step to boosting memberengagement, but your association shouldn’t stop there.
Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Everyone is wondering, should we send out member renewals right now ?
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Hear about some major considerations for online engagement. To organize your content?
Technology Drives MemberEngagement Modern members expect the same seamless, personalized experiences they enjoy with online retailers or streaming services. Lost Revenue: A lack of engagement impacts renewals, event participation, and other revenue streams. Associations are no exception.
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New MemberEngagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.
WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere. Amanda Kaiser shares a list of content, community, and education resources for association professionals , including Association Brain Food Weekly. Ryan Law, CXL ). Barry Davret, Medium ).
They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Young memberengagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app.
Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association memberengagement strategy. As we begin this new year, refreshing and revitalizing your memberengagement strategies might be just what you need to ensure success for 2021.
Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. The gaps in your leadership styles, your business model, and your governance structures are never more apparent than when a crisis hits. Host: Event Leadership Institute.
Set Clear Goals and Metrics : Define what success looks like in terms of memberengagement, satisfaction, and retention. Leverage Technology to Drive Efficiency and Engagement Technology is at the core of a future-ready organization. This technology enhances member experiences and increases engagement.
While some technology trends have evolved since then, the leadership strategies and digital transformation insights remain highly relevant. In a world where content multiplies faster than we can manage and data hides in plain sight, associations face a growing challengehow to bring order to the digital chaos.
. – Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. technology, human resources, physical space, leadership, engagement, etc.).
It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. PAR Member Meet-Up: Make Networking an Art, Not an Accident Unlock the secrets of effective networking and transform it into an art form, not just a random encounter. Hybrid/remote teams.
From memberengagement platforms to AI-driven data analytics, the right digital infrastructure will give your association the agility and insight to make smarter decisions and adapt to changing circumstances. Leadership plays a crucial role here. Technology is not just a tool—it’s the foundation for modern operations.
But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs. shares 15 ways to improve your newsletter content and delivery. Chapter habits. But do you? 1 CAE credit.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. New association event.
In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. m3Magazines offers advice for transforming your magazine into a valuable resource for members. Memberengagement.
Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Inclusive leadership. Hear about some major considerations for online engagement. Maximizing MemberEngagement in the COVID-19 Era. More info/register.
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