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Memberexperience is the combination of all the interactions your members have with your organizationfrom the onboarding process to the way members access their benefits. Understandably, this impacts how members feel about your association. Why Create a Holistic MemberExperience?
If you’re looking to make a difference at your association, thought leadership is crucial. A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadershipcontent improved their perception of an organization. The benefits of developing thought leadershipcontent ?.
GrowthZone explains how to drive members to your community platform. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Yikes, look at that alarming data point for associations on page 17.
During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. Sponsored content. Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content.
Chazin & Company describes what association CEOs should expect of their financial and accounting teams , so staff and volunteer leadership have the necessary financial information to answer questions, make data-driven decisions and fulfill their fiduciary duty. More info/register (ASAE members only). Association finances.
Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. You need content that puts empathy first—the kind of content that builds a long-term relationship with your market. Content marketing. Hmm, that’s what my industry partner clients do.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engage members, WorkerBee.TV suggests associations adopt a business-minded approach to content.
Yes, a plug for thoughtful, useful content. Sherry Budziak,orgSource When the ice cream turns sour: the neuroscience of experience fatigue and what makes an event experience stick. The hosts will chat live from MMC+Tech with content gurus, attendees soaking up all the knowledge, and amazing volunteers who make it all happen.
Members want more content. As an association, you have an opportunity to develop thought leadershipcontent, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
Considerations for Your Association Are we investing in automation and AI to improve memberexperiences? Case Study Example: The American College of Chest Physicians (CHEST) modernized its learning management system (LMS) and training facilities to create hybrid learning experiences , expanding its global reach and member engagement.
Subscription-based learning and services flexible, on-demand content that members can access anytime. Data-Driven Personalization The power of data enables associations to move from reactive to proactive engagement , anticipating member needs and delivering tailored experiences.
Associations watched their members grappling with the new reality and made some discoveries of their own: Connection and community became more important to members, especially those who work from home. Fewer members were interested in the time commitment required by volunteer leadership. Map the Member Journey .
The resulting data will help you prioritize resources and guide conversations with your leadership. – Spring Symposium: Empowering Change Through Data: Bringing Your Data to Life Data is the engine that drives transformative change and enables associations to create truly personalized memberexperiences. 1 CAE credit. .
Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the memberexperience, theres hope that associations can save time and deliver on the value proposition like never before.
Liz Willits , Content Phenom How to raise readers, in 35 steps. The Keys to Marketing Across Generations in 2025 Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. 1 CAE credit. More info/register.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.
When it comes to delivering superior memberexperience (MX), association professionals know how important it is to invest in technology that drives member loyalty. Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there. Code of ethics.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. When Sheri Jacobs of Avenue M polled association professionals, she learned they struggle with prioritizing innovation because of limited time, risk aversion, and lack of leadership support.
Instead, you need to align your new online community with the mission and priorities of your association's leadership. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Use community to reach future members. Growing Non-Dues Revenue.
It can also help you identify which programs are resonating with members and which need improvement. With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more.
Technology is the backbone of operational efficiency, data-driven insights, and personalized memberexperiences. Questions to Assess Engagement Readiness: Are we personalizing memberexperiences based on individual preferences and needs? Are we engaging members throughout their journey, from onboarding to renewal?
You owe it to your members to develop a thought leadership-driven culture at your association. According to the Community Brands Association Trends Study , members in their mid and late careers rank insightful industry information as their top association priority. How to foster a culture of thought leadership.
Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Everyone is wondering, should we send out member renewals right now ?
The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.
Prioritize Security and Compliance: Implement robust cybersecurity measures and provide staff training to protect member data. Leveraging the right technology ensures that your operations are efficient, your memberexperiences are enhanced, and your organization is positioned to meet future demands.
Content strategy. Tim Stoddart at Copyblogger shares five strategies for creating cornerstone (or pillar) content that readers and Google will love. Learning in the Age of AI: Unlocking the Power of Generative Content Creation Learn how people are using AI to generate content. Membership. Free speech. CAE credit.
Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Member onboarding. Thank goodness, many associations are rethinking new member onboarding. 1 CAE credit.
With proper practice, your organization can leverage your virtual community to drive engagement, boost retention, and attract new members. . Keep reading for three key tips to improve the memberexperience with your online community platform. How to drive member engagement and loyalty through your online community.
But todays members want on-demand digital experiences, personalized content, and seamless virtual engagement. How Associations Can Future-Proof Themselves To avoid becoming the next AOL, associations should: Invest in Digital Transformation : Embrace tools like AI to improve memberexperiences and streamline operations.
Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Leverage Data to Drive Member Engagement. Tue 5/7 at 12 p.m.* – Communicating Data with Stakeholders.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. I bet your members would love this valuable benefit too. Membership models.
Fri 10/27 at 9:30 a.m.* – World Café: International Meetings & Events Explore three aspects of international meetings: developing (regionally) relevant content, possible business models, and navigating the tension between local/global/US-centric cultural expectations. I’m happy to feature it as long as it’s not too product-centric.
A lightweight framework can also help organizations that are in the process of updating an existing strategy – whether that’s understanding data and systems, solving known and unknown challenges, or improving operational performance and memberexperience. Culture change starts at the top.
MTI chose community as a tool for digital transformation, and has achieved the following successes with less than 4 full-time staff members: 50% decrease in transactional requests due to community. 97% member retention rate. Kristen recognizes the vital role of community in supporting future association leadership.
When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Member engagement is everyone’s job.
Recognizing and Rewarding Members Recognition strengthens loyalty by making individuals feel like valued members of your associations community. For example: Award ceremonies highlight leadership , volunteer efforts, and industry accomplishments, inspiring others to stay engaged.
Use AI for Personalization : Artificial intelligence can help deliver personalized content and recommendations based on member preferences. This technology enhances memberexperiences and increases engagement. Automation tools, for instance, can handle routine processes, freeing up staff time for strategic initiatives.
Reading Time: 1 minute In this episode of The Leadership Toolkit podcast, host Mike sits down with Chris Vaughan, founder of Sequence Consulting, to explore the secrets behind transformational leadership and growth within associations.
Reading Time: 1 minute In this episode of The Leadership Toolkit podcast, host Mike sits down with Chris Vaughan, founder of Sequence Consulting, to explore the secrets behind transformational leadership and growth within associations.
Reading Time: 1 minute In this episode of The Leadership Toolkit podcast, host Mike sits down with Chris Vaughan, founder of Sequence Consulting, to explore the secrets behind transformational leadership and growth within associations.
Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content. A robust search feature, along with the in-article navigation, makes finding the content you need a breeze. Exclusive insights and product presentations from our leadership team. On-Demand eLearning.
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