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Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. 1 CAE credit.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. Sponsored content. Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content.
Learn how to create high-quality text, image, video, and other content with hands-on time in class. Event content repurposing. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Students earn one CAE credit for each live class they attend. From all of us!
If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. Association finances. 1 CAE credit.
Liz Willits , Content Phenom How to raise readers, in 35 steps. The Keys to Marketing Across Generations in 2025 Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. 1 CAE credit. More info/register.
Yes, a plug for thoughtful, useful content. About CAE credits: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline.
They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Explore the power of authenticity in leadership, and how self-awareness and values-based actions build trust and foster stronger team connections.
The resulting data will help you prioritize resources and guide conversations with your leadership. Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams. Workforce development. 1 CAE credit. More info/register.
Learning revenue. Snacks How to reconceive your association’s magazine as a strategic content asset. Hilary Marsh, Content Company Data privacy and compliance: what every association should know in 2025, especially with new AI-related regulations adding another layer of complexity. Makes sense to me! More info/register.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Awards program.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. Association content. suggests associations adopt a business-minded approach to content. Content strategy.
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
From AI-driven personalization to cloud-based management systems , digital transformation enhances efficiency, engagement, and revenue opportunities. Foster an Agile Leadership and Governance Model What We Learned Many associations struggle with slow decision-making and rigid governance structures.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. James Young at Product Community shares ten revenue-generating product ideas. Learn to create targeted personas in ChatGPT for personalized content and interactions. Product ideas.
The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. The goals they discuss are thought leadership, meeting leads and decision-makers, product showcasing and brand awareness. Content Forum Weekly Community Chat. to 5:30 p.m.
Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. Content Contribution. Content Contribution.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile.
Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content. Planning virtual conferences. 1 CMP credit.
WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health.
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Host: Event Leadership Institute. Chapter sponsorships.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Their contents could reshape how we understand the ancient world. |
Members want more content. As an association, you have an opportunity to develop thought leadershipcontent, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
Non-dues revenue. Patti Callahan at Association Analytics describes a data-empowered method for thinking outside the traditional non-dues revenue box and shares examples from associations that are leading the way. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.)
WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.
They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. 21 SEO tips, tactics, and trends for website content in 2021.
Instead, you need to align your new online community with the mission and priorities of your association's leadership. Your organization needs to bring in new members to meet revenue goals, and often, this includes increasing the young member base. Growing Non-Dues Revenue. New Member Acquisition.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Delegate tasks across leadership. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it.
Are you earning their permission to provide content, benefits, events, ideas, answers, and connections? Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Amanda Kaiser makes a good point: “Every minute, members can decide whether to engage or to lean away.”
Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). – Revenue Success from Scratch: One Association’s Story. Host: Professionals for Association Revenue. How to Use Tiktok, Instagram and Facebook Insights: Propel Your Content Strategy. Quick hits. 1 CAE credit.
Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. Association websites compete with for-profits, media, and other associations for eyeballs, mindshare and even revenue. From Virtual Events to Real Revenue. Affordable membership. Chapter bright spots.
exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) This approach provides valuable, continuous content to members, extends access to non-attendees, and offers industry partners richer sponsorship options, beyond brand awareness, and metrics to accurately demonstrate success.
When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Quantify your market share and set realistic goals for expected revenue. What opportunities do you have to package content at a larger price point vs. offering separate once-and-done events?
But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. shares 15 ways to improve your newsletter content and delivery. Chapter habits.
Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. However, Non-Dues programs have the highest potential for overall revenue production. Host: ASAE Wed 10/25 at 9 a.m. –
MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. The future for CRPs. CAE credit.
If the pandemic has taught us anything, it’s that we should optimize the benefits of the best, most-advanced and relevant content from your annual conference by thinking beyond the three-day in-person or virtual meeting experience. Conference content product management requires a good deal of business acumen. Here are five tips.
When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Driving Revenue with Contextual Engagement and Marketing. So what features should you be looking for in an LMS?
Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.
Its now wrapped around education, thought leadership, and presencebut impact and intentionality are spot on in these partnerships. Print and magazines went digital, and associations realized that creating new revenue streams is essential to funding critical initiatives. The sales process has changed so much, John reflects.
Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. Content marketing. Find out what conversion content is and how you can use it to address objections to joining.
. – All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires. Sue Hatch, Content Director, MeetingsNet. Backstage Pass: Producing Compelling Content that Drives Engagement. Analytics in Action: How to Boost Event Registration Revenue with Data. 1 CAE credit. 1 CAE credit.
Sales Ops: Table of Contents. Content Sharing and Management. In the guide, Matt described the different stages — based on annual recurring revenue (ARR) — at which companies should hire its sales ops people. Content and knowledge base management. Management of knowledge base and content assets. Performance.
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