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Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Location: NewYork, NY. More info/register.
Learn how to create high-quality text, image, video, and other content with hands-on time in class. Event content repurposing. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Students earn one CAE credit for each live class they attend. How did AI learn them?
Your audience never misses a post because your content is so interesting and entertaining. David Carr at the NewYork Times knows that perfect world: “Hit the right note, and your readers become like bees, stopping by your site to grab links and heading back out on the Web to pollinate other platforms.”.
Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Anna Goldfarb, NewYork Times ). Event communications.
Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? MemberSuite explains how sponsored content solves both these challenges and why you should consider offering this opportunity to your industry partners. Slefo, Ad Age ).
Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.
Host: NewYork Society of Association Executives. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Host: ASAE Marketing Professionals Community. What does that mean?
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.
Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, NewYork Times ). Presenters: Dawn DiLorenzo, Director of Marketing @Web Scribble.
Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. Tony Rossell of Marketing General Inc.
orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. She shares some interesting research findings about digital fatigue and the renewed desire for printed content. Refactored Content via Protech Associates ). Count me in.
A must-read for contentmarketers: how to create a strategic editorial calendar. Kelsey Raymond, ContentMarketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the NewYork Times so I had something ready to go during the week. Using New Tech to Break Down Silos.
Content Alone Is Not Enough. Will you pay $195 a year to read the NewYork Times online? The folks at TMG’s Engage blog explain the Times’ new metered approach. Read the rest at Avectra… Tagged: Association , Community , ContentMarketing , Web and Social Media.
The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting.
Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.
Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every contentmarketer needs. Tagged: ContentMarketing , Marketing , Membership , Web and Social Media.
Try to slowly ramp up to this new sending cadence, otherwise you may have issues getting your messages delivered. As an example, NewYork State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber
When it comes to generating content, add their perspectives into the mix. As an association, it’s your job to have the pulse on industry happenings and relevant news. market as The Correspondent. Membership associations should put out a content creation call for sources in your regular e-newsletter,” she says.
WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. The Book Review (NewYork Times): my kitchen companion this morning. Some things never change. Book Cougars.
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.
WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Laura Cappelle, NewYork Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Virtual watercooler.
Community management is a growing industry, with more resources than ever before - but sometimes it can be hard to find the golden nuggets within the ever increasing sea of content. Instead of wading through the internet to find useful information, newsletters offer a curated list of high quality content right to your inbox.
The Harvard Business Review describes how the NewYork Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. Balancing Educational Content & Fulfilling Sponsor Expectations. CAE credit.
Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, NewYork Magazine ). Like you need me to tell you this… Per a new study, hedonism leads to happiness.
For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the NewYork Post and Politico saw increases of 73.3 With other forms of traffic, such as social media and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.
MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Subscribe to Rob Walker’s The Art of Noticing Besides his usual great content, he’s been sharing quite a few interesting icebreakers lately. ( How to survive content by committee. Rusty Weston, ContentMarketing Institute ).
She addresses reserves, partnerships, marketing, and program development. Ann Gynn, ContentMarketing Institute ). Go on a virtual visit to the NewYork Times’ 52 Places to Go in 2020. ( NewYork Times ). Sip and Share: Fears & Forecasts for ContentMarketing. Host: Content Forum.
MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: NewYork Society of Association Executives (NYSAE). Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen. More info/register.
Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Host: NewYork Society of Association Executives. Virtual conference design. More info/register. Presenters: Lewis Flax, Flax Associates. CAE credits. CAE credits.
As a writer and a learner, I love content hubs, and so does Imagination, a contentmarketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Event Tech Tribe Unite 2017 (NewYork).
Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. 1 CMP credit. More info/register.
It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.
A complete sales enablement program may include training, tools like sales automation software, and content such as messaging and product documentation that sales can pass on to prospects. In the NewYork Times Bestseller, The Purple Cow , Seth Godin argues that easy-to-sell products are remarkable.
Organisers, exhibitors and audiences want a physical show as much as ever but cost-effective content, input, from interested/interesting companies and individuals everywhere is a proven, invaluable product of the coronavirus shadow. Launched in London eight years ago, EventsCase is a white-label software.
21 SEO tips, tactics, and trends for website content in 2021. Mike Murray, ContentMarketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Quick hits.
Steven Johnson in The NewYork Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m.
The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. It’s so flavorful.
Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. With content and design decisions, remember, says J. Marketing Analytics. Learn about the data analytics available to marketers and what we can extrapolate from them. Obsolete chapter systems.
For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a NewYork Times word game gone wrong. AI, your newmarketing assistant, is happy to help. There’s a lot of news right now about people using AI to achieve better results.
WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a contentmarketing ecosystem. Location: online and NewYork, NY.
Cloey Callahan, Worklife News ). NewYork Times , no paywall). Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. More info/register.
I came across 17 Email Marketing Terms Every Business Should Know last week and it’s a nice summary written in plain English. We included a plain English glossary of online marketing terms at the back of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon). Microsites.
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