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This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. AI bridges this gap, providing the tools to engage each member individually without straining internal resources.
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Memberengagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems.
Here’s Your Blueprint for Year-Round MemberEngagement. Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of memberengagement. Are you ready to transform your association into a thriving, 365-day community?
Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Liz Willits , Content Phenom How to raise readers, in 35 steps. Liz Willits , Content Phenom How to raise readers, in 35 steps. 1 CAE credit. 1 CAE credit. Host: WorkerBee.TV
The post Safeguard MemberEngagement Through Choice: Message Categories and Email Preferences appeared first on Higher Logic. Allow members to self-select what content they’re interested in and make it easier to track their subscriptions with message categories and preference management.
On The Association 100 Podcast , Kerri McGovern, senior director of membership at the Association of Corporate Counsel, shares how ACC is leveraging innovation to enhance memberengagement. McGovern discusses ACC’s award-winning membership app, ACC 365, which provides members with personalized, real-time content and community access.
Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. Participate in collaborative future planning: help us design the roadmap for 2025, ensuring our content aligns perfectly with your association’s evolving needs. 1 CAE credit.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish membercontent gates, improve recruitment and retention campaigns, and grow membership.
GrowthZone explains how to drive members to your community platform. They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. Yikes, look at that alarming data point for associations on page 17.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish membercontent gates, evolve recruitment and retention campaigns, and grow membership.
A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
Hear an action plan to revitalize your association’s tech infrastructure, ensuring it can support your organization’s goals and member needs in the digital age. Gain insights on best practices for selecting and implementing education technology to drive memberengagement and organizational growth. CAE credit.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engagemembers, WorkerBee.TV suggests associations adopt a business-minded approach to content.
Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.
The 2024 A100 CommImpact Awards honor associations raising the bar in communications and engagement. This years winners achieved excellence across categories like Advocacy, Media Relations, Content Strategy, Thought Leadership, MemberEngagement, Event Promotion, Internal Communications and Public Awareness.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
In this guide, you’ll find out how and why you should: Optimize your email content. With an intuitive and comprehensive email marketing strategy, you’ll work to increase your memberengagement and retention, giving your associates an invaluable return on their investment. Optimize Your Content. Address readers by name.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Are our digital tools designed to provide a personalized, data-informed experience for members?
By effectively engagingmembers through targeted messaging and personalized content, associations can unlock new non-dues revenue opportunities that contribute to their financial sustainability. Here’s a closer look at how […]
Overall, they see positives in the coming year, with 63 percent of respondents anticipating membership growth and 74 percent expecting increased memberengagement. According to the report, only 3 percent say they currently use AI to improve member services, and only 19 percent say they intend to in 2025. They have Google.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
The first of this two-part series will dive into what user-generated content is and how to begin mining for that content. The pandemic changed the way we approach just about everything in […] The post User-Generated Content for Associations: Part I appeared first on Association Adviser.
What do your members want? Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated.
Technology Drives MemberEngagement Modern members expect the same seamless, personalized experiences they enjoy with online retailers or streaming services. Lost Revenue: A lack of engagement impacts renewals, event participation, and other revenue streams. Associations are no exception.
Member-Generated Content Session at ASAE Annual appeared first on Higher Logic. Member-Generated Content Session at ASAE Annual appeared first on Higher Logic. The post Sneak Preview! The post Sneak Preview!
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. Hear about some major considerations for online engagement. To organize your content?
Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Learn to create targeted personas in ChatGPT for personalized content and interactions. But is your organization up to the challenge?
The good news is that the right event technology can empower you to deliver better event experiences, increase memberengagement , and achieve your overall objectives. Start by identifying the specific goals you want to achieve, such as increasing memberengagement, driving more revenue from events , or helping members earn CE credits.
Especially in the professional association sphere, there are a handful or so of career tracks and groups that are serviced and delivered content. So of course you can figure out what a new member in a certain job or discipline might want to learn and see, but that’s just focused on the role. What about their goal?
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Strengthen member satisfaction with exceptional CLE content The foundation of member satisfaction lies in the quality of your CLE offerings. When members find value in your educational programs, they are more likely to remain engaged and renew their memberships.
Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and your association. Product ideas. When will you hear from them again?
During the MemberEngagement Labs with Impexium , 478 association leaders shared their insights on everything from new memberengagement to volunteer engagement. Content marketing, 2. You might not have heard of this tip: Turn an event into research, or your research into an event. Word of mouth, 3.
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