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Learn how to create high-quality text, image, video, and other content through hands-on time in class. Memberengagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems.
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. GrowthZone explains how to drive members to your community platform. AI use in associations. Gen Z and events. Online community. CAE credit.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New memberengagement study. Contribute to industry research by taking Amanda Kaisers New MemberEngagement Study survey. Sponsored content. Earn one CAE credit for each live class you attend.
Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| Liz Willits , Content Phenom How to raise readers, in 35 steps. Liz Willits , Content Phenom How to raise readers, in 35 steps. 1 CAE credit. 1 CAE credit. Host: WorkerBee.TV
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Mobile engagement strategy. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.
Marketing General Incorporateds new survey shows association professionals optimistic about their prospects, but eager to make changes. Marketing General Incorporateds 2025 Association Outlook Report , published last month, is based on responses from nearly 300 association professionals surveyed last September.
If associations work hard at one thing, it’s simply trying to hear and understand what their members want. Surveys, engagement scoring, tracking online community activity, even just bugging people via phone, there’s so much. What’s Their Interest? It’s a lot of work though! And this can be an easy fallback.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. To engagemembers, WorkerBee.TV suggests associations adopt a business-minded approach to content.
More content than ever is vying for your members’ attention. So while the mass amount of content out there creates a challenge for associations, it also creates an incredible opportunity. According to AOL, Nielsen, 27 million pieces of content are shared every day – yes, you read that right, 27 million every day.
Participants take a health assessment survey at the start to identify health risks, choose a focus area (activity, rest, nutrition, quality of life, or safety), make a health commitment, and participate in health challenges. Before you develop challenge content, be absolutely clear on the purpose of the challenge.
A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
There may never have been an easier time to engagemembers because our members’ needs have temporarily just gotten more transparent. We can jump in and engagemembers because memberengagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now.
But did you know that you can also empower your association volunteers to boost memberengagement? Here’s how to start transforming your memberengagement strategy by mobilizing your volunteers. . Are you looking for tips to prepare your memberengagement strategy for 2023? Your members want to connect!
According to the recent results from GrowthZone’s 2020 Association Survey , the majority of respondents indicated an improvement in year-over-year association engagement rates. Of those respondents, 15% credited a deliberate strategy and dedicated focus on engagement as the reason for the improvement. Get your copy of the.
Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Learn to create targeted personas in ChatGPT for personalized content and interactions. But is your organization up to the challenge?
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
Our Organizational Excellence Survey revealed significant gaps in digital readiness, underscoring the need to prioritize technology now. Technology Drives MemberEngagement Modern members expect the same seamless, personalized experiences they enjoy with online retailers or streaming services.
Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.
Wallace Stevens Survey. Insight Guide is conducting research on industry suppliers’ engagement with associations. New memberengagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. More info/register. More info/register.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. A member-centric approach builds trust, enhances engagement, and drives loyalty.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Are our digital tools designed to provide a personalized, data-informed experience for members?
In our recent association survey , 52% of respondents said their association’s engagement rates were higher than the year before. 25% of respondents reporting increased engagement attributed the improvement to member communication. Consistent communication about member benefits and how to use them.
Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what contentmembers value most, what isn’t resonating and what needs to be tweaked.
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. It’s human nature—the ego at work.
You might have heard some of these tips: make the survey short, make it meaningful, appeal to their sense of mission, shorten each person’s path with the use of logic, let them know their % completion, offer the final report or access to the benchmark program for free, or compensate respondents. Content marketing, 2. Word of mouth, 3.
Without communication, both internally and externally, there’s no content, no strategy. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. But not everyone knows how to communicate, at least not effectively.
Its no secret that Artificial Intelligence (AI) tools are transforming the way associations operate by making processes more efficient, improving memberengagement, and unlocking new insights. By analyzing engagement data, AI can also recommend personalized content to members. How does it fit into our strategy?
orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. Key Actions : Build with Members in Mind : Develop a strategy that aligns with your members needs and preferences. Conduct surveys, gather feedback, and use data insights to understand what matters most to them.
Associations pros frequently cite memberengagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. How might you use TikTok to engagemembers?
Strengthen member satisfaction with exceptional CLE content The foundation of member satisfaction lies in the quality of your CLE offerings. When members find value in your educational programs, they are more likely to remain engaged and renew their memberships.
Enhanced memberengagement. Addressing the entire member journey creates opportunities for deeper participation. Strategies for a Holistic Member Experience Several key components contribute to a seamless and engaging journey for association members.
According to recent surveys , association executives feel more confident than ever, with 67% optimistic about their organizations future growth and stability. In fact, 34% of surveyed associations have invested or plan to invest in AI this year. Share tailored content. Author: Debbie Willis Is your association thriving?
This survey will help them assess inclusivity, equity, and overall well-being in our field. It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. Memberengagement. Membership.
The weekly list of free educational events and resources for the association community… Virtual association survey. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. Content Forum Weekly Community Chat.
Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve memberengagement, and leverage data for growth.
Per PCMA Convene ’s 30th Meetings Market Survey , the interest in in-person meetings has leaped significantly, with 40% of respondents reporting an increase in attendance compared to the days before the pandemic. There’s a focus now on events being more of a designed experience and an immersive experience of how that content is delivered.” (In
Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New MemberEngagementSurvey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. Hear about some major considerations for online engagement. Content Forum Weekly Community Chat.
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. Engagement scoring. Content marketing. Forget what you’ve learned about SEO. 1 CAE credit.
However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association memberengagement strategy. Read on to learn more. Communicate consistently and valuably.
Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation. Yet, our survey shows that many organizations lack a formalized approach to tackle todays challenges and prepare for tomorrow.
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