This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Education revenue. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing.
Liz Willits , Content Phenom How to raise readers, in 35 steps. The Keys to Marketing Across Generations in 2025 Discover how tech adoption timing influences everything from trust to buying cycles, and learn about the different ways generations approach content consumption and purchasing decisions. 1 CAE credit. More info/register.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish membercontent gates, improve recruitment and retention campaigns, and grow membership.
Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation. Hear an action plan to revitalize your association’s tech infrastructure, ensuring it can support your organization’s goals and member needs in the digital age. .
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. Association content. To engage members, WorkerBee.TV suggests associations adopt a business-minded approach to content.
Brain Food readers can earn up to 10 CAE credits by attending Chris Gloedes popular Association Member Growth Certificate Course.Over 1,000 association execs have finished the course after learning how to conduct research, develop relevant benefits, establish membercontent gates, evolve recruitment and retention campaigns, and grow membership.
I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. How Your Association Can Drive Revenue & Growth with AI-Based Personalization.
If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Andy Fabian at Mighty Citizen explains what generative AI tools like ChatGPT can and can’t do for your content.
This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable memberinsights, which you can use to improve your member experience. Keep an Eye on Volunteers. Examine Event Registrant Data.
What percentage of your education revenue comes from selling professional development to nonmembers? Digital Strategies to Engage Members (Coffee Talks with Results Direct – Alexandria VA). An Interview with ASIS International, Content Strategy in Action. Join the Content Forum first. Host: Content Forum.
Your maturity score tells you the degree to which your organization is effectively using research, branding, marketing, UX design and content, technology, and your team to achieve business goals. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there.
Be the Change: How and Why Associations are Changing Membership and Revenue Models. From sustainability and travel considerations to content capture and accessibility, there’s so much benefit that online events can bring. Your association shifted from in-person to online events and struggled to secure sponsorship revenue.
MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology. Find out how to reduce digital friction and increase congruency with revenue goals.
Loren Edelstein, Vice President, Content Director, Northstar Meetings Group. Analytics can help you understand the true value of your products and services so you can make strategic decisions on what to invest in, what to expand and what’s just not worth it anymore (to your members or your association). Host: Northstar Meetings Group.
Find out how to create a profile that stands out and attracts mission-critical connections, the impact first level connections have on your network, and the type of content to include in posts to help you engage effectively at a high level. Host: Professionals for Association Revenue. 1 CAE credit. More info/register. 1 CAE credit.
Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Ask, “Do you want better memberinsights to inform strategy?”
.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. Do you have a strategy to keep them coming back to you – for content, resources and to take action? good data for every stage of the member life cycle experience. 1 CAE credit.
Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using MemberInsights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. AMS requirements. CMP credit. More info/register.
Erin Fuller of MCI shares good advice along with her take on the key trends reshaping association management in 2025 , namely, revenue diversification, AI, business model evolution, membership value, and financial partnerships. Learn to create targeted personas in ChatGPT for personalized content and interactions. Association trends.
Wind me up and away I go on my podcast debut, talking about content marketing, professional development, membership, AI, workforce development and more on a packed-full episode 437 of the Leading Learning podcast with Celisa Steele of Tagoras. Content marketing. Ben made everyone feel like a friend. 39 minutes of me.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content