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Put an End to Your SocialMedia Efforts. September 18th, 2012 | Posted in Member Engagement + Retention , SocialMedia and Business Trends. Curating content that’s helpful to your audience. SocialMedia and Business Trends. MembershipManagement. YourMembership.com Blog.
Content Marketing is… January 31st, 2012 | Posted in SocialMedia and Business Trends. content your audience wants, in the form they want it, at the time they need it, with the ease to share it. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). That is all.
What If Don Draper Ran SocialMedia for Your Association? March 27th, 2012 | Posted in SocialMedia and Business Trends. how would your association’s socialmedia plan be different if Don Draper (the infamous ad exec from AMC’s Mad Men) ran the show? Photo credit: Frank Ockenfels 3/AMC.
Here is a list of the top free (or nearly so) productivity apps for membershipmanagers. We’ve broken it into two categories – content and time management. We know m embership managers are constantly dealing with content. These apps will help you keep track of all the content you deal with on a daily basis.
April 5th, 2012 | Posted in SocialMedia and Business Trends. That is particularly true in the socialmedia realm. That is particularly true in the socialmedia realm. For those of us who undertake socialmedia on a daily basis, we are constantly tempted to dally in the nonproductive.
Content Recycling Tip. March 6th, 2012 | Posted in SocialMedia and Business Trends. You can use this same concept to repurpose your own content. The common ways to recycle content such as elongating blog posts into articles, or using a whitepaper for the basis of a video, merely changes the medium. Leave a Reply.
And before you get started, make sure you have the right membershipmanagement software to help you put these strategies into place. Start with Fonteva’s ultimate buyer’s guide to association management software.². He has experience with lead generation, content marketing, marketing automation, and events.
A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Providing someone with an enjoyable experience is integral to being a good host, so why does our content fall short? Content marketing is not about spin. SocialMedia and Business Trends.
April 20th, 2012 | Posted in SocialMedia and Business Trends. I spend a good portion of my day reading blogs, visiting websites and interacting over the social sphere. I really love your content. I want to know if you have any socialmedia profiles that I can follow. SocialMedia and Business Trends.
March 23rd, 2012 | Posted in Member Engagement + Retention , SocialMedia and Business Trends. Review your web content often. Keep this “double-dipping” sort of consumption in mind when writing and reviewing your content. SocialMedia and Business Trends. MembershipManagement.
Mike Stelzner , SocialMedia Examiner & SocialMedia Marketing World The advantages of psychographics over demographics and ways to gather them. | Liz Willits , Content Phenom How to raise readers, in 35 steps. Im happy to feature it as long as its not product-centric. 1 CAE credit. More info/register.
In today’s highly-connected and content-saturated world, associations must offer their members online resources for content creation and collaborative discussion. These are critical to membership value propositions, especially when you’re competing for your members’ attention. Where social networking meets membershipmanagement.
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.
Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? How can I distribute content most effectively to the right people? Define the Purpose of Your Content. What do you want your content to achieve? The Three Types of Association Content.
Promoting these special membership events is a multi-step process that could include written invitations, videos, and socialmedia posts. In this guide, you’ll find out how and why you should: Optimize your email content. Curate personalized membership outreach. Optimize Your Content.
Yesterday’s paper check is now a simple electronic submission in your membership database. Over the past half-decade, we’ve seen enormous advancements on the socialmedia front with the rise (and fall) of sites and apps like: Snapchat. Get Your Free MembershipManagement Software Buyer's Guide.
March 2nd, 2012 | Posted in Member Engagement + Retention , SocialMedia and Business Trends. A little while ago I wrote a post about content marketing. (It’s In its simplest terms content marketing is about providing content that your audience wants. SocialMedia and Business Trends.
For an introvert like me, socialmedia is not always easy. I love sharing others’ content but opening up about who I am (personally, not professionally) is a challenge. If you are “doing” socialmedia for business purposes you can’t afford to be forgettable. SocialMedia and Business Trends.
Membership Must Have Its Privileges. May 9th, 2012 | Posted in Member Engagement + Retention , SocialMedia and Business Trends. There’s been a lot of talk recently by socialmedia pundits about what they charge for and what is free. SocialMedia and Business Trends. MembershipManagement.
Q & A with Emily Thomas, assistant director and membershipmanager, Association of Outdoor Recreation and Education. Q: Network: Socialmedia or face-to-face? A: I prefer face-to-face but in today’s world with associations serving communities far from their home office, socialmedia is the way to go.
GrowthZone offers a full, web-based membershipmanagement platform designed for a wide range of organizations. The GrowthZone Website ContentManagement System (CMS) empowers association website administrators to fully and intuitively manage their sites. FEATURES : Membershipmanagement. Website CMS.
January 18th, 2012 | Posted in SocialMedia and Business Trends. Under SOPA the member organization assumes responsibility for all content on their site. If you allow users to upload content to your site or online community , you can consider yourself “high-risk,” at least in theory. MembershipManagement.
Social is as Social Does. August 22nd, 2012 | Posted in SocialMedia and Business Trends. We don’t “do” social. We “are” social. Socialmedia is social. The same social rules that apply to polite conversation apply to socialmedia.
December 23rd, 2011 | Posted in SocialMedia and Business Trends. It will let the writer know that you appreciate her opinion (even if you disagree with it) and have thought about the content. SocialMedia and Business Trends. MembershipManagement. YourMembership.com Blog. Leave a Reply. Advantages.
Once you have some reliable information about your audience, analyze it for insights on how to grow membership in your organization. It can be extremely helpful to have membershipmanagement software in place that gives you deep insights into your data. Provide targeted, valuable content. Simplify the path to membership.
February 23rd, 2012 | Posted in MembershipManagement. If your content completely adheres to a reader’s expectations, he/she will skim your content and dump it quickly because he/she already knows what will happen next. SocialMedia and Business Trends. MembershipManagement.
February 1st, 2012 | Posted in MembershipManagement. You simply can’t dump content and run. It takes content, fun features and care/maintenance of someone in a community manager role. Content is important to your community but so are connections. SocialMedia and Business Trends.
You want your content to have the same effect on for your members. SocialMedia and Business Trends. MembershipManagement. ® | The Complete Online Member Community® | MembershipManagement Software | Membership Software. “Just right” does not mean perfect. Leave a Reply.
Community Manager Appreciation Day. January 23rd, 2012 | Posted in SocialMedia and Business Trends. Today we celebrate Community Managers (as well as the Chinese New Year). SocialMedia and Business Trends. MembershipManagement. YourMembership.com Blog. member community. Leave a Reply.
In his newsletter he wrote about how the folks at SocialMedia Camp in Victoria, British Columbia made his experience memorable. Sure, listening is important in socialmedia but you shouldn’t just be listening to what people are saying about you. SocialMedia and Business Trends. MembershipManagement.
I have a smartphone; I’m connected to a worldwide community through Twitter and other socialmedia platforms; I have crowd-sourced information through a Google+ community; I get more industry updates in my email inbox daily than I have time to read. 10) 5 Creative Ways to Repurpose Content by Frank Strong. are well thought out.
It should be easy for website visitors to find the information theyre looking for, engage with your content, and take action. Use headings to organize your content, ensuring that different sections and subsections are marked with headers in sequentially descending order. (As Webinars and other recorded content. Events calendar.
The Ultimate Board Approval Checklist: Gaining Board Approval for New MembershipManagement Software. Hear about the components of the ultimate board approval checklist for big decisions, including budget for new association management software. Presenters: NMG’s vice president and content director Loren Edelstein.
September 13th, 2012 | Posted in Member Engagement + Retention , SocialMedia and Business Trends. Socialmedia gurus proclaim that avoiding socialmedia will not stop the negativity, it will just ensure that it takes you longer to hear about it. SocialMedia and Business Trends. Leave a Reply.
January 10th, 2012 | Posted in Member Engagement + Retention , MembershipManagement , SocialMedia and Business Trends. The appreciation of the value of content. Game designers have embraced the value behind adding content and increasing the options for their gaming community. MembershipManagement.
January 16th, 2012 | Posted in SocialMedia and Business Trends. Is it lack of content or ideas? The only rule for a blog is to keep your audience’s needs and wants in mind — that goes for creating content as well as media. SocialMedia and Business Trends. MembershipManagement.
March 15th, 2012 | Posted in Member Engagement + Retention , MembershipManagement. With membershipmanagement tools we can remember details about their lives and our past conversations. We can survey their preferences, we can even figure out what pieces of our content they are most interested in. Leave a Reply.
You may have a member out there who reads every blog post and takes the content to heart and you enrich his or her professional life quietly, profoundly. SocialMedia and Business Trends. MembershipManagement. ® | The Complete Online Member Community® | MembershipManagement Software | Membership Software.
I was talking with an association executive recently about their socialmedia and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. This includes ads for jobs, seminars, and other content.
May 3rd, 2012 | Posted in Member Engagement + Retention , MembershipManagement , SocialMedia and Business Trends. HBR posted a good article recently about Why Managers Don’t Really Want to Innovate. When I’m brainstorming for topics or content on this blog, I call upon my co-workers.
Prioritize socialmedia engagement. Provide “teaser content” to encourage increased engagement. With these easy tips, you can ensure that your membership base remains solid. Prioritize socialmedia engagement. The most popular socialmedia platforms include: Twitter.
Provide targeted, valuable content. Instead of relying on membership promotions, provide content that helps you develop relationships with membership prospects. Here are some things to ask to identify their content needs: What do they need to know to advance their career or do their job better?
January 11th, 2012 | Posted in SocialMedia and Business Trends. DVRs are just another example of the the audience’s desire to receive content on their time. Are you making content available to those who can’t attend events or conferences? How are you providing content on their terms? member community.
For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Learn about platform strategies, content strategies, design and workflow. Presenters: Sam Hirsch, Account Manager, and Arianne Urena, Client Success Manager, CommPartners.
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