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Your audience never misses a post because your content is so interesting and entertaining. David Carr at the NewYork Times knows that perfect world: “Hit the right note, and your readers become like bees, stopping by your site to grab links and heading back out on the Web to pollinate other platforms.”.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Location: NewYork, NY. More info/register.
Learn how to create high-quality text, image, video, and other content with hands-on time in class. Event content repurposing. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Students earn one CAE credit for each live class they attend. How did AI learn them?
Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the member experience, theres hope that associations can save time and deliver on the value proposition like never before.
In response to thousands of retweets of erroneous Weather Channel and CNN reports that the NewYork Stock Exchange had been flooded with “three feet” of water, Twitter users, some reporters and many not, were relentless: photos of the outside of the building, flood-free, were posted. .” ” Does this sound familiar?
Categories: Member Engagement + Retention Tags: ashley withers , attracting members , content , engaging members , event , event management , guest blogger , managing events , membership organization , yourmembership.com I am so excited to share this guest post by Ashley Withers, a support specialist at YourMembership.com.
Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? MemberSuite explains how sponsored content solves both these challenges and why you should consider offering this opportunity to your industry partners. Slefo, Ad Age ).
The COTERIE NewYork marketplace draws a large audience of both international and domestic brands, retailers, and key industry executives. As announced earlier last month, the partnership is part of a longer-term plan to support a synergistic physical and digital future for the fashion wholesale industry.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Anna Goldfarb, NewYork Times ). Host: Content Forum.
Gamma Phi Beta International Sorority , one of the ten oldest women’s organizations in North America and the first to be called a “sorority,” was founded in November 1874, at Syracuse University in NewYork. An LMS can be used to easily deliver the technology elements of your education program.
Try to slowly ramp up to this new sending cadence, otherwise you may have issues getting your messages delivered. As an example, NewYork State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber
Learn to create targeted personas in ChatGPT for personalized content and interactions. Learn about the mechanics behind a Communications or Content Preferences Center, how it differs from the traditional EPC and what associations should plan for in the future. More info/register. More info/register. More info/register.
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Content Forum Weekly Community Chat. Host: Content Forum.
WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Laura Cappelle, NewYork Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Virtual watercooler.
The use of animations, transitions, and engaging multimedia all take considerable time and effort unless we have a large instructional design team well versed in HTML5 and CSS3, or an all-singing and dancing content creation suite, along with the requisite graphic design, animation, video editing etc. skills to hand.
Content Alone Is Not Enough. Will you pay $195 a year to read the NewYork Times online? The folks at TMG’s Engage blog explain the Times’ new metered approach. Read the rest at Avectra… Tagged: Association , Community , Content Marketing , Web and Social Media. Maybe it was nothing, something personal.
When it comes to generating content, add their perspectives into the mix. As an association, it’s your job to have the pulse on industry happenings and relevant news. At the MelEdits blog , Melanie Padgett Powers writes that associations should develop a similar system when it comes to generating content. Probably not.
The Harvard Business Review describes how the NewYork Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. Balancing Educational Content & Fulfilling Sponsor Expectations. CAE credit.
Alisha Haridasani Gupta, NewYork Times ). Find out what motivates Millennials and Gen Z and how to tailor your learning strategy to keep them engaged, ways in which traditional learning programs fail younger learners and how you can prevent these common mistakes, and how to evaluate and transform your instructional content.
Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Then, if you have more time, check out the advice and resources in this Gather Content interview with content strategist Hilary Marsh. Julie Weed, NewYork Times ).
Hosts: NewYork Society of Association Executives and NYPCMA. The conversation will cover the closest election results of 2020, an update on potential unreported or contested results and where things stand, and the new balance of power in Congress and how they will work together. 1 CAE credit. More info/register.
A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the NewYork Times so I had something ready to go during the week. Organizer: Hilary Marsh, founder, Content Company Inc.
I missed my 5 for Friday post last week but have kept reading and discovering great content (in addition to continuing to read To Sell is Human by Dan Pink ). Every content junkie was just collectively told we need to quit our habit cold turkey. She points out how snark is on the rise and how to balance content. Google Reader.
Where once we may have used a bus journey or flight to muse over something we learned, nowadays we are more than likely interrupted by a message, newsflash, or notification, if we are not already using the smartphone to access online courses, news, or other information.
Katie Bascuas at Associations Now writes about the four friends every content marketer needs. In his NewYork Times Bit column, Nick Bilton writes about the development of a new digital etiquette as we adopt new tools and adapt to information overload. When I first read this, I thought, what about me!?
Host: NewYork Society of Association Executives. Learn how to determine if your brand needs a refresh or a complete redesign, what role brand touchpoints play in your overall brand strategy and how they might have changed during the pandemic, and how content strategy can support and tell the story of your brand. 1 CAE credit.
AIANYS, CAE, executive vice president, American Institute of Architects, NewYork State. Although this will not be a content driven session, there may be references to the subject domains covered on the CAE exam. Host: NewYork Society of Association Executives. 1 CAE credit. More info/register. Host: ASAE.
Organisers, exhibitors and audiences want a physical show as much as ever but cost-effective content, input, from interested/interesting companies and individuals everywhere is a proven, invaluable product of the coronavirus shadow. Launched in London eight years ago, EventsCase is a white-label software.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. I bet your members would love this valuable benefit too. Membership models. Microlearning.
WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Location: online and NewYork, NY.
The Book Review (NewYork Times): my kitchen companion this morning. From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat). When the neighborhood boys used to get mean, they called me Reid-a-Book. Some things never change. Here are a few of my favorite book and writer podcasts. Book Cougars.
Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Host: NewYork Society of Association Executives.
When I search for something, I hate seeing the results dominated by content mill links – vacuous text created by offshore labor making a dollar a post. Jim Hornthal calls this waste-of-my-time “faux content” in a GigaOm article, Creating Order from Digital Chaos. Then, check out the symbolist collection in the Google Art Project.
Subscribe to Rob Walker’s The Art of Noticing Besides his usual great content, he’s been sharing quite a few interesting icebreakers lately. ( How to survive content by committee. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. In one word, CONTENT.
For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the NewYork Post and Politico saw increases of 73.3 COVID-19 content is doing well right now in search engines. He also recommends updating and republishing relevant content as needed. percent and 65.6 percent, respectively.
Louise Findlay-Wilson is MD of Energy PR which handles the international PR for events as wide-ranging as NewYork Toy Fair, StocExpo, Packaging Innovations, and ADF&PCD Shanghai. For instance, we’ve handled the international PR for NewYork Toy Fair for many years. Get your content right. Use your experts.
As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Event Tech Tribe Unite 2017 (NewYork).
A complete sales enablement program may include training, tools like sales automation software, and content such as messaging and product documentation that sales can pass on to prospects. In the NewYork Times Bestseller, The Purple Cow , Seth Godin argues that easy-to-sell products are remarkable.
Others have been less fortunate; their lack of attention highlighting the chasm between the old and new normal, spelt out by live stream crashes, clunky experiences and – worst of all – the dreaded death by Powerpoint. Sponsored content. Time zones. Running a global event? Book a demo today to see why it’s become the no.1
Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the NewYork Times’ 52 Places to Go in 2020. ( NewYork Times ). Sip and Share: Fears & Forecasts for Content Marketing. Content Forum Weekly Community Chat. Host: Content Forum. David Schneider ). . – 1 CAE credit.
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. On the side, not her broccoli purée, but thanks for the idea, Nigella, but the NewYork Times version , which we really loved.
Gabrielle Hamilton, NewYork Times ). Host: NewYork Society of Association Executives. Content Forum Weekly Community Chat. Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing.
The conversation will cover the closest election results of 2020, an update on potential unreported or contested results and where things stand, and the new balance of power in Congress and how they will work together. Host: NewYork Society of Association Executives (NYSAE). More info/register. Fri 11/6 at 10 a.m. 1 CAE credit.
Start with the Table of Contents. Try to look at this through the eyes of a brand new employee. Tackle each content item one by one. As you start to go through this process, you will likely find you've already written about 50-75 percent of this content before. Some common section headers include: 1.
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