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JANUARY 22, 2021

Host: New York Society of Association Executives. Learn how to determine if your brand needs a refresh or a complete redesign, what role brand touchpoints play in your overall brand strategy and how they might have changed during the pandemic, and how content strategy can support and tell the story of your brand. 1 CAE credit.

Innovation 370

Innovation Education Communications Strategy 370

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APRIL 2, 2021

They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. 21 SEO tips, tactics, and trends for website content in 2021.

Revenue 335

Revenue Conference Education Resources 335

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NOVEMBER 13, 2020

AIANYS, CAE, executive vice president, American Institute of Architects, New York State. Quickly, organizations froze salaries and eliminated bonuses and benefits as they hedged against rapidly changing revenue forecasts. Host: New York Society of Association Executives. 1 CAE credit. More info/register.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

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MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Gabrielle Hamilton, New York Times ). Host: New York Society of Association Executives. Driving Revenue when the Engine Stalls.

North Carolina 273

North Carolina Revenue Education Strategy 273

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FEBRUARY 1, 2019

The Book Review (New York Times): my kitchen companion this morning. From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat). – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL). Some things never change. Book Cougars. Tue 2/5 at 2 p.m.

Certificate 107

Certificate Chicago DC Washington 107

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APRIL 26, 2011

Content Alone Is Not Enough. Will you pay $195 a year to read the New York Times online? In a quest for revenue, the Times will erect a paywall on March 28. The folks at TMG’s Engage blog explain the Times’ new metered approach. Many thought ALA was too bureaucratic and not responsive enough.

Social Media 150

Social Media Case Study New York Library 150

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts.

San Diego 370

San Diego Strategy Education Price 370

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DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Host: New York Society of Association Executives. Virtual conference design. More info/register.

Revenue 300

Revenue Blended Learning Conference Technology 300

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APRIL 17, 2020

Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( New York Times ). Sip and Share: Fears & Forecasts for Content Marketing. Content Forum Weekly Community Chat. Host: Content Forum. David Schneider ). . – 1 CAE credit.

North Carolina 44

North Carolina Revenue Montana Content 44

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JULY 5, 2024

YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. I bet your members would love this valuable benefit too. Membership models. Microlearning.

Strategy 270

Strategy Education Content Tips 270

High Context

MARCH 18, 2011

The New York Times has announced a new paid content model for their online content. The upshot is that occasional website visitors will not have to pay for anything but people who read many articles online with the Times will be asked to pay after using up a monthly free quota of content.

New York 40

New York Content Report Revenue 40

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MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Virtual watercooler.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Higher Logic

FEBRUARY 23, 2017

A complete sales enablement program may include training, tools like sales automation software, and content such as messaging and product documentation that sales can pass on to prospects. In the New York Times Bestseller, The Purple Cow , Seth Godin argues that easy-to-sell products are remarkable.

Products 168

Products Content Revenue Team 168

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. Balancing Educational Content & Fulfilling Sponsor Expectations. CAE credit.

Chicago 37

Chicago LMS New York Member Engagement 37

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Fri 3/25 at 11 a.m.* – The Association Show: Content. 1 CMP credit. 1 CAE credit.

Revenue 195

Revenue Virginia Content Technology 195

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. shares 15 ways to improve your newsletter content and delivery. Chapter habits.

Leadership 207

Leadership Revenue Committee Certificate 207

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JANUARY 31, 2020

Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. Then, if you have more time, check out the advice and resources in this Gather Content interview with content strategist Hilary Marsh. Julie Weed, New York Times ).

Chicago 221

Chicago DC Massachusetts Washington 221

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AUGUST 21, 2020

Bruce Rosenthal (Bruce Rosenthal Associates and Partnership Professionals Network) and Christopher Gloede (Ricochet Advice) recently published a useful report, The New Sponsorship Model for Virtual Events. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association. Ashley Fox.

millennials 307

millennials Montana Education Certificate 307

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APRIL 29, 2022

Non-dues revenue incubator. Three association execs will get help fleshing out the contours of a new non-dues revenue program and bringing it to life. Evaluating non-dues revenue. Lead Marvels has developed a framework to help associations evaluate and rank non-dues revenue opportunities. App design. 1 CMP credit.

Revenue 39

Revenue Louisiana Technology Leadership 39

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AUGUST 20, 2021

Fri 8/20 at 10 a.m.* – Events Reima gined: New Rules of Engagement. Your association’s events will need new creative content to draw in your membership, new prospects, and sponsors. Host: New York Society of Association Executives. I’ll be happy to feature it as long as it’s not too product centric.

Revenue 195

Revenue Resources Strategy Review 195

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SEPTEMBER 21, 2018

WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Location: online and New York, NY.

North Carolina 34

North Carolina DC Washington New York 34

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APRIL 1, 2022

Host: New York Society of Association Executives. Why is it that when we think about networking and engagement, we never think of those two things in connection with content and education? How Innovative Associations are Delivering on the Evolving Needs of their Membership and Driving Recurring Revenue. 1 CAE credit.

Revenue 195

Revenue Technology Education Video 195

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AUGUST 6, 2021

Emily Pennington, New York Times ). When a global pandemic canceled conferences and events, associations had to innovate new, creative ways to engage their members and build community. Entirely new platforms and revenue streams have emerged as well as new ways to boost retention, volunteerism, and leadership.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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AUGUST 9, 2019

I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too. Oh well, you could sub another fish in this pan-seared mackerel with sweet peppers and thyme recipe from the New York Times. Driving Meeting Value: The ROI of Measuring Engagement with Meeting Content.

Columbus 39

Columbus millennials LMS North Carolina 39

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AUGUST 19, 2022

Cloey Callahan, Worklife News ). New York Times , no paywall). The Convergence of Member Benefits and Non-Dues Revenue for Overall Growth and Retention. Learn how the convergence of member benefits and non-dues revenue is directly tied to the value of engaging and interacting with these current, past, and future members.

Technology 44

Technology Software Cost Education 44

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MAY 6, 2022

Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. He identifies three areas to explore for signals of “outside-in” change : new laws, competition and emerging technology. It continues to see record levels of engagement and its revenue is up by 34%.

Arlington 39

Arlington Revenue Strategy Project 39

YourMembership

DECEMBER 11, 2014

In New York City alone, there are 25,000 unfilled middle-skill jobs in the health care sector, a major industry among the association career centers we work with daily. Recently, Tristan Jordan, SVP, Global Career Center Division with YourMembership led a webinar titled the Future of Association Career Centers.

New York City 150

New York City New York Social Media Recruitment 150

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JANUARY 19, 2018

But Nicholas Kristof at The New York Times explains why 2017 was the best year in human history. New Year, New Business Trends Your Association Should Watch (Association Coffee Talk – Alexandria VA). – Wow Your Members with a New eLearning Program in 2018. Wolcott, Quartz ). . – 1 CAE credit.

LMS 175

LMS Price Revenue Technology 175

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JUNE 14, 2019

Good eats: One of the best dishes I’ve ever made in my Instant Pot: pressure cooker spicy Korean pork shoulder from Melissa Clark at the New York Times. Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

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OCTOBER 16, 2020

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Anna Goldfarb, The New York Times ). Beth Zienesis, Your Nerdy Best Friend ). More info/register.

Indiana 221

Indiana Review Education Conference 221

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JANUARY 26, 2018

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Five-Steps to a CME Digital Content Strategy. Sourabh Kothari, DES, Director of Advocacy, Brand and Content, Signifyd. 1 CAE credit. More info/register.

Washington 225

Washington DC millennials Chicago 225

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NOVEMBER 6, 2020

The conversation will cover the closest election results of 2020, an update on potential unreported or contested results and where things stand, and the new balance of power in Congress and how they will work together. Host: New York Society of Association Executives (NYSAE). More info/register. Fri 11/6 at 10 a.m. 1 CAE credit.

Education 285

Education Learning Management System Leadership Case Study 285

Event Industry News

SEPTEMBER 17, 2019

By Lauren Grech, CEO, LLG Agency & Adjunct Professor, New York University. The best practices surrounding event venues are evolving just as quickly as the event industry itself,” Elias Grouhi, content strategist at Social Tables, told Bizzabo. But what are the requirements necessary to build a proper event space?

New York City 100

New York City New York United States Newsletter 100

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FEBRUARY 26, 2021

Host: New York Society of Association Executives. Agile Governance Workshop (Roadmap to Reinvention: Innovation to Drive Success—and Revenue Virtual Workshop Series). 1 CAE credit. More info/register. Presenter: Sarah Durham, founder, Big Duck. All times are Eastern Standard Time unless otherwise noted. Fri 2/26 at 10 a.m.

Recruitment 329

Recruitment Recruiting Project Technology 329

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JUNE 2, 2023

Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. He’s the guy behind the New York Times recipe section, so you can consider him a reliable culinary source. Which Is First: Technology or Content?

Technology 195

Technology Education Chicago System 195

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APRIL 3, 2020

They share guidelines on the best communication style, options for different types of virtual meetings with chapter leaders, and ways to provide chapter leaders with news, resources and advice. Priya Parker, New York Times ). – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Guest: C.C.

North Carolina 44

North Carolina Committee Montana Guidelines 44

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OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal.

LMS 186

LMS DC Washington Social Media 186