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Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Location: NewYork, NY. More info/register.
Your audience never misses a post because your content is so interesting and entertaining. David Carr at the NewYork Times knows that perfect world: “Hit the right note, and your readers become like bees, stopping by your site to grab links and heading back out on the Web to pollinate other platforms.”.
Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the member experience, theres hope that associations can save time and deliver on the value proposition like never before.
To help you take charge of your marketing strategy, well explore five types of content donors will appreciate seeing from your nonprofit. Include updates on projects, recent campaigns, mission-related news, and upcoming initiatives. This type of content shines due to its versatility.
And must you add socialmedia to the mix? Content Alone Is Not Enough. Will you pay $195 a year to read the NewYork Times online? The folks at TMG’s Engage blog explain the Times’ new metered approach. Readers will still have access to articles through search engines and socialmedia.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Anna Goldfarb, NewYork Times ). Host: Content Forum.
Welcome to our monthly post where I share writing ideas for newsletters, socialmedia, blog posts, and more! For a twist, try “recycling” old content that got a good response. Socialmedia is great for these kinds of things. Pop Culture, Events, and News The NewYork City Marathon will be held the 5th.
Try to slowly ramp up to this new sending cadence, otherwise you may have issues getting your messages delivered. As an example, NewYork State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Key Takeaways to Maintain High Email Deliverability During COVID-19.
Katie Bascuas at Associations Now writes about the four friends every content marketer needs. In his NewYork Times Bit column, Nick Bilton writes about the development of a new digital etiquette as we adopt new tools and adapt to information overload. Even though I love this news, I’m still mad at Google.
When I search for something, I hate seeing the results dominated by content mill links – vacuous text created by offshore labor making a dollar a post. Jim Hornthal calls this waste-of-my-time “faux content” in a GigaOm article, Creating Order from Digital Chaos. Tagged: Art , Web and SocialMedia. Now, all is quiet.
The reason that Facebook has become such a powerful and important socialmedia outlet is its wide reach and ability to drive lots of traffic and conversation. I use my Facebook feed to read news—with sites like Gawker , Vox , and Mental Floss near the top of the list. Time for a New Direction? Only if You Pay to Play.
You can use them for socialmedia, blog posts, newsletter articles, and more. For a twist, try “recycling” old content that got a good response. Socialmedia is great for these kinds of things. Pop Culture, Events, and News. The NewYork City Marathon is November 1st.
Is one of your employees a socialmedia rock star? Yes, but this story by Mathew Ingram at GigaOm is really about “ the democratization of content.” He references an excellent David Carr article in the NewYork Times to discuss an example of “disruption in journalism.” Long live rock!
The use of animations, transitions, and engaging multimedia all take considerable time and effort unless we have a large instructional design team well versed in HTML5 and CSS3, or an all-singing and dancing content creation suite, along with the requisite graphic design, animation, video editing etc. skills to hand.
A GigaOm conference about digital media, paidContent Live (#pclive), took place last week in NewYork. Ernie Smith from Associations Now believes the association and news industries could learn a lot from each other. Tagged: Digital Media , Web and SocialMedia. Digital life. Mama mia, that’s good.
The Book Review (NewYork Times): my kitchen companion this morning. From Hollywood to Silicon Valley: Bridging Content and Technology (Association Chat). When the neighborhood boys used to get mean, they called me Reid-a-Book. Some things never change. Here are a few of my favorite book and writer podcasts. Book Cougars.
When it comes to generating content, add their perspectives into the mix. As an association, it’s your job to have the pulse on industry happenings and relevant news. At the MelEdits blog , Melanie Padgett Powers writes that associations should develop a similar system when it comes to generating content. Probably not.
WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Location: online and NewYork, NY.
WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Laura Cappelle, NewYork Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Virtual watercooler.
MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the NewYork Times, came together quickly for a weeknight meal.
AIANYS, CAE, executive vice president, American Institute of Architects, NewYork State. Sabrina Meyers, Co-Founder, Two SocialMedia Chicks. Although this will not be a content driven session, there may be references to the subject domains covered on the CAE exam. Host: NewYork Society of Association Executives.
YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Content curation. I bet your members would love this valuable benefit too. Membership models. Microlearning.
For example, Cleveland Clinic saw a more than 80 percent increase in search visibility, while the NewYork Post and Politico saw increases of 73.3 With other forms of traffic, such as socialmedia and email marketing, coming with potentially large added costs, SEO is gaining momentum for some organizations with lower budgets.
Louise Findlay-Wilson is MD of Energy PR which handles the international PR for events as wide-ranging as NewYork Toy Fair, StocExpo, Packaging Innovations, and ADF&PCD Shanghai. For instance, we’ve handled the international PR for NewYork Toy Fair for many years. Get your content right. Use your experts.
Community builders are expected to be the shepherds, content creators, marketers and socialmedia experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Leverage socialmedia outreach. Connect with each other and the content.
In NewYork City alone, there are 25,000 unfilled middle-skill jobs in the health care sector, a major industry among the association career centers we work with daily. You interact with them through your website, newsletters, emails, socialmedia channels and events.
A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, socialmedia campaigns can sometimes do more harm than good. The NewYork Police Department’s socialmedia campaign was meant to draw positive attention, but it didn’t turn out that way.
Good eats: One of the best dishes I’ve ever made in my Instant Pot: pressure cooker spicy Korean pork shoulder from Melissa Clark at the NewYork Times. Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization.
Apply these ideas from The Atlantic’s NewYork Ideas Conference to your socialmedia strategy. Also: Gather some knowledge from Forbes’ Top 50 SocialMedia Influencers list. What do you get when you place some of the world’s most influential socialmedia and consumer thinkers in one room?
Hosts: Firespring and Nonprofit Coordinating Committee of NewYork. Learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how socialmedia makes this even more important. Terry Ibele, content manager, Wild Apricot. More info/register. Tue 12/13 at 2 p.m.
After seeing the Baltimore Sun piece, editors at The NewYork Times invited Pfeifer to contribute a piece to appear in its Room for Debate feature. Peter Panepento is principal at Panepento Strategies , a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies.
Gabrielle Hamilton, NewYork Times ). Host: NewYork Society of Association Executives. Content Forum Weekly Community Chat. Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing.
Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the NewYork Times’ 52 Places to Go in 2020. ( NewYork Times ). Sip and Share: Fears & Forecasts for Content Marketing. Content Forum Weekly Community Chat. Host: Content Forum. David Schneider ). . – 1 CAE credit.
The details, and more, in today’s SocialMedia Roundup: FREQUENT FLYER CHANGES. "Frequent It’s one of several modifications to the popular airline programs, conveniently compiled by The NewYork Times. That’s one of 10 marketing myths you should ignore, according to Debra Murphy at SocialMedia Today.
Give your speakers the trust they deserve, and more, in today’s SocialMedia Roundup. link] [New @EventMB ] #eventprofs. Sincerely, Your Speaker,” Julius Solaris says, “Not trusting the speaker’s content means not trusting the speaker. Does your organization include Vine in its socialmedia strategy?
Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180. How to Repurpose Event Content to Build Communities, Generate Leads and Enhance Revenue. 1 CMP credit. More info/register.
Hosts: Firespring and Nonprofit Coordinating Committee of NewYork. Learn how “word of mouth” plays such a large role in attracting volunteers to your organization and how socialmedia makes this even more important. Terry Ibele, content manager, Wild Apricot. More info/register. Tue 12/13 at 2 p.m.
Description: Ta-Nehisi Coates is “the single best writer on the subject of race in the United States,” according to the NewYork Observer. 3:30pm - SocialMedia is Broken. Description: The promise of socialmedia has not been realized. Session Type: Keynote. Length: 1 hour 30 minutes. Session Type: Breakout.
For a twist, try “recycling” old content that got a good response. Socialmedia is great for these kinds of things. Pop Culture, Events, and News. The NewYork City Marathon will be held the 7th. Share how your organization recycles. 11/15: National Philanthropy Day. 11/20: Absurdity Day.
A good point to ponder in today’s SocialMedia Roundup: Metrics Matter. As we pointed out the other day, the popular online magazine Slate is going the membership route for some of its content starting this week. “Don’t give all your content away, no no no,” she writes. Check it out. (ht
For your performance marketing team, “dark social” might as well be the dark side of the moon. Dark social describes the ‘invisible’ shares that happen through channels like messengers, but also email and text messages. So, how to get around dark social shares? Website Redesign Inspiration. Other Links of Note.
One of my other favorite sources of recipes, besides Bon Appetit, is the NewYork Times. Rise of the Branded Community Over SocialMedia . I doubled the peanut butter, increased the soy sauce and vinegar, used linguine instead of rice noodles and palm sugar (simply because I had it) instead of white sugar.
The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). It feels like fall, finally, so I took out the Instant Pot and three-plus pounds of short ribs from the freezer to make this NewYork Times recipe. 1 CAE credit.
The nation’s newspapers are being snapped up by unexpected owners, and that could make an impact on your association and the content you send to members. The details, and more, in today’s SocialMedia Roundup: NEWS FLASH. Red Sox owner John Henry bought The Boston Globe for a fraction of the amount the NewYork Times Co.
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