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1: Taking down the members-only paywall and providing free content, resources, and… Looking back, what do you think of these two decisions made by many associations during the early months of the pandemic? #1:
Pricing your association’s learning courses can be tricky, but important, business. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about. How you price your content can make a. How you price your content can make a.
Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Before setting pricing, it’s critical to understand your market. Consider these models to price your eLearning right. Embrace Continuous Learning. Understand Your Market.
If so, you’ve probably encountered the challenge of how to price those courses. Pricing them too high may deter members from investing. But, pricing them too low will prevent your team from making any meaningful revenue. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.
Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.
As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events. How should I price my event? With that being said, pricing should follow the same concept. . The short answer: that’s up to you. .
In this article, we will discuss three of the most effective ways for leveraging educational content and technology. Most Effective Ways to Monetize Educational Content: Here is what we’ve found to be some of the most effective ways for associations to monetize their educational content: Develop and sell online courses.
You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. If you’re selling these, you can also get creative with how you sell them – separately for one price, bundled for a discount, and so on. The post 6 Ways to Repurpose Your Webinar Content appeared first on Blue Sky eLearn.
Offer Tiered Pricing . However, if you’re bringing your conference into a virtual format, and your conference had tiered pricing based on when you registered, why not use the same pricing model for your virtual event? Is this their only shot at viewing the educational content? Is the on-demand content more expensive?
How associations can leverage an LMS to drive non-dues revenue ideas With the right learning management system (LMS) at your association, your staff will be empowered to streamline key processes, invest in learning content, and ensure your learners have the tools they need to purchase and complete courses. There’s the rub: great content.
Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. But first, let’s get on the same page about what content curation is. Why curate content?
A good association LMS should have eCommerce capability, enabling you to create a revenue stream for your organization with full shopping cart support for multiple currencies, languages, tax, and payment options for selling content, webinars, conference registrations, and more. Exploit the Full Potential of your Course Catalog.
Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .
They also need engaging content that allows them opportunities to interact with the content and collaborate with other learners. So it seems that Price is right. Younger members want anytime, anywhere access to learning, showing a preference for online resources, accessible via any mobile device.
When the time comes to introduce new prices at your association, transparency is key. Continue reading to learn how to develop a communication plan and effectively announce pricing changes at your association. . Because association members will bear the brunt of pricing changes, they will need time to adapt to the increase.
They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” A webinar is a content stream, he says. Revenue and Pricing Strategies for Virtual Events. Event experience.
Explore how the platform can facilitate sponsorships, such as through additional brand exposure opportunities or extended content availability, and how easily it can help you prove sponsor ROI. How can I protect my content? How does your pricing work? Can your sponsor companies create robust profiles?
How to get non-members to buy content Is your organization looking for strategies to grow membership with your continuing education (CE) program, guaranteeing CE success? Therefore, presenting the best quality and most relevant content to non-members can be your most effective marketing vehicle.
How do you price your virtual events? There is a wide variance in how virtual events are priced. If pricing is based on attendance, be sure that pricing is in broad bands of users, so that you do not unnecessarily get saddled with high overage fees.
TopClass LMS shares lots of tips on increasing the value (and price) of your webinars. Content strategy. Tim Stoddart at Copyblogger shares five strategies for creating cornerstone (or pillar) content that readers and Google will love. Association webinars. Mentoring programs. Membership. Free speech. More info/register.
Virtual conference pricing. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Maximizing Revenue through Smart Pricing Strategies. David Werning, Director of Content Development, Catholic Charities USA. Can I get an amen?! More info/set reminder.
Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content. Planning virtual conferences. 1 CAE credit.
This could also allow for some more flexible pricing (for example, paying per session instead of for the entire conference) which may allow more people to attend and increase your overall revenue at the end of the day. . Create a Library of Content . Create content specifically for on-demand courses. How Do I Price It? .
Yes, a plug for thoughtful, useful content. About CAE credits: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline.
What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! But first, win their trust by offering them insightful and engaging content at no cost! Blog Posts – write posts relating to your webinar content (and share, share, share these!).
The weekly list of free educational events and resources for the association community… Virtual conference pricing. WBT Systems describes the different factors you need to consider when pricing a virtual conference , and right at the top they say, “Your virtual conference should not be free.”. Virtual conference FOMO. Host: Hubb.
They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. By the end, they guarantee you’ll be more comfortable on camera and better equipped to collect content from your members. Association magazines. 7-day communications challenge. Attendee connections.
Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. People love the option to consume their educational content on their terms - from wherever they want, whenever they want. But before all of that, win their trust by offering them insightful and engaging content at no cost.
A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Meeting planners can now have translations into many languages for less than the price of hiring even a single human interpreter.
Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. 5 unusual ways to find new inspiration for content. Learn why it’s so important to make sure your educational content is optimized for search engines. Virtual conference experience. JT Long, Smart Meetings ). Exhibitors?
Of course, the timing, technology, and ease of use for the learner are super important, but the absolute most important part to the success of your webinar is the content and subject matter expert (SME). Once you have a couple of subject matter experts in your pool you can get a lot of content generated. Social Networks.
What type of content do they click in emails? Related content recommendations: Anywhere you suggest “Related Content” for a reader who wants to dig deeper into a topic, add the course where appropriate. Competing on price is a race to the bottom, so that better not be it. Problem: Price. Problem: Platform.
I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Learning in the Age of AI: Unlocking the Power of Generative Content Creation Learn how people are using AI to generate content.
Before pushing a product to market, you need to understand who is most likely to buy it, how many people are likely to buy it, and at what price point they will buy it. SEO relies on understanding what types of keywords your audience is likely to search for and creating content that targets those keywords.
Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. But polishing user-generated content into authentic video stories is easier than you think. Tue 6/22 at 2 p.m.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Michael Tatonetti, Professional Pricing Society. Host: Content Forum.
Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). How to Use Tiktok, Instagram and Facebook Insights: Propel Your Content Strategy. Quick hits.
When pricing your association’s training offerings, it is important to assess their value, and then price accordingly. Assuming the former, it’s important that you revise and re-set course pricing on a regular basis particularly at the start of a new venture into online learning.
They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Do associations have a common understanding of the content that staff and members create?
Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.
Dr. Michael Tatonetti of Pricing for Associations suggests guidelines and questions for focus groups that will help you determine the real value of your association’s product. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) More info/register. 1 CAE credit.
AI-generated SEO content is “polluting our culture for your own minor profit. Host: Meetings Today Speakers: John Hunter, Senior Manager, Content Marketing, and Kirstin Sargent, Meetings & Events Team Lead, Cvent Wed 4/10 from 3:30 to 5:30 p.m. Learn to create targeted personas in ChatGPT for personalized content and interactions.
Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Strategic Pricing for Educational Products. Pricing for education products is all over the map. But pricing is too essential to leave to guesswork. The Content Strategy Conversation: Making Your Education Resonate. More info/register.
Step 1: Analyze the demand for existing content. Are people clicking links, reading, or downloading content on that topic? Bear in mind, you might be putting a barrier between people and the content they need. Is your content mobile-friendly? You need just enough content to deliver results to your students.
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