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Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. Membership value. Good humans.
Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. 1 CAE credit.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.
During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. Sponsored content. Lead Marvels helps you make a case for a new revenue stream at your associationsponsored content.
Learn how to create high-quality text, image, video, and other content with hands-on time in class. Event content repurposing. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Students earn one CAE credit for each live class they attend.
Learning revenue. Snacks How to reconceive your association’s magazine as a strategic content asset. Hilary Marsh, Content Company Data privacy and compliance: what every association should know in 2025, especially with new AI-related regulations adding another layer of complexity. Makes sense to me! More info/register.
Note: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline. Im happy to feature it as long as its not product-centric.
Brain Food readers can earn up to 10 CAE credits by attending Association Academys popular Association Member Growth Certificate Course.Over 1,000 association exec alums have already learned how to conduct research, develop relevant benefits, establish member content gates, improve recruitment and retention campaigns, and grow membership.
Liz Willits , Content Phenom How to raise readers, in 35 steps. Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Learn how to foster cross-departmental collaboration to create new revenue opportunities.
Here are some tips on ways to repurpose webinars for future engagement and revenue! You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. You can also use a blog post to summarize the webinar and link out to the recording and other relevant content. Share them below!
Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Snacks It’s time to amplify your content’s reach and turn it into a valued and respected business asset. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Awards program.
Yes, a plug for thoughtful, useful content. About CAE credits: Per ASAE , any continuing professional education offered by any professional entity may be accepted toward the [CAE] professional development requirement as long as it is directly related to either association or nonprofit management as defined by the CAE exam content outline.
Associations are always looking for new and creative ways to drive additional non-dues revenue. At a recent Association SIG Summit, Blue Sky Client Success Manager, Kara Adams, joined a group of association executives as they crowdsourced ideas to drive non-dues revenue. Anything you think we are missing? Comment below!
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. Association content. suggests associations adopt a business-minded approach to content. Content strategy.
Ever come across an association that didn’t have a surplus of content? Lately, this content includes more and more valuable videocontent that doesn’t get as many views as the people responsible for collecting it (and paying for it) would like. Watch this space with more examples from that work to come!).
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. James Young at Product Community shares ten revenue-generating product ideas. Learn to create targeted personas in ChatGPT for personalized content and interactions. Product ideas.
According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.
If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. Tue 11/12 at 11 a.m. 1 CAE credit.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Polished, Not Perfect: How to Make Authentic User-Generated VideoContent from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting.
They suggest emphasizing year-round content, networking, and experiences that level out the peaks and valleys of engagementand they provide a sample engagement plan to get you started. The Future of AI-driven Search & Content Learn how AI is reshaping search behavior, organic visibility, and content personalization for B2B audiences.
This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. All Video Is Not Created Equal: How to Inspire Your Community to Action with VideoContent That Inspires. Association and nonprofit leaders should be using video to inspire real change and advance your missions.
On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. Their contents could reshape how we understand the ancient world. |
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Content Forum Weekly Community Chat. Host: Content Forum.
Lisa Block at Velvet Chainsaw Consulting suggests a list of questions to consider—about business model, meaningful engagement and content development—when planning a virtual conference. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Planning virtual conferences. Virtual event tips.
By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.
That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile.
How often does your association publish new content ? But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. The Open Garden model provides a roadmap for regularly publishing engaging content that exemplifies your association’s core purpose. . Publish a public blog.
Are you looking for new ideas to increase association revenue? Your association can increase revenue by boosting its efforts in volunteer recruitment and engagement. Read on to learn how to mobilize your event volunteers and help your association increase events revenue to reach its financial goals. . Well, search no further.
MemberSuite identifies five strategies for engaging members during this next phase of the pandemic crisis : content, education, community, volunteering and causes. Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. The future for CRPs. CAE credit.
Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Try out these four proven revenue boosters ?at
The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. You’ll receive a daily email with a learning tip and an assignment to make a video.
Video marketing. VideoRequest describes how associations are using videos to increase brand awareness, raise funds, engage volunteers, and promote events. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips, and advice, etc.) Volunteers. More info/register. 1 CAE credit.
If your staff doesn’t have experience in web design or enough time to devote to site architecture, content, and hosting services, you risk becoming part of that statistic. It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. Photos and Video. Event Planning.
Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. . – Ask the Association Veteran Anything.
Best video conferencing software and apps for accessibility. ( When leveraged properly, an LMS will help any organization simplify and streamline learning content, programs, courses and support materials. This series of 15-minute videos cover hot topics and issues related to 501c organization management. A true LOL.
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?
Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.
Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Start by identifying the specific goals you want to achieve, such as increasing member engagement, driving more revenue from events , or helping members earn CE credits. How can I protect my content? Get the Guide 1.
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Content Forum Weekly Community Chat. Host: Content Forum.
At Managing Editor , they provide advice for creating culturally inclusive marketing because… “Empty words won’t fix racial injustice, and as content producers, we need to refuse to be accomplices who write pretty but meaningless words in times of crisis to help companies gloss over their realities of racial disparities at their companies.”.
Are you earning their permission to provide content, benefits, events, ideas, answers, and connections? Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Amanda Kaiser makes a good point: “Every minute, members can decide whether to engage or to lean away.”
Video has an immediacy and impact that consistently outpaces other mediums. I’m glad to see so many organizations producing compelling content. Some professionals still think of video as a one-off initiative. Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t.
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