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G2, the leading B2B technology review platform, released their Spring 2020 Grid Report, and we are excited to announce that we’ve been named a Leader in Online Community Management for the 4th consecutive quarter. This is a huge honor for us, as this ranking is based on reviews directly from our customers.
Have you tried curating content for your education programs? Rather than creating all your course content from scratch, learning content curation can help you to update and extend your member education programs with new material. Using your LMS as a Content Curation Tool.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Association content. suggests associations adopt a business-minded approach to content. Content strategy. Member surveys.
Learn how to create high-quality text, image, video, and other content through hands-on time in class. Learn how aggregating content from your third-party disparate systems allows your resources to be more easily discoverable, increasing user engagement and satisfaction. Earn one CAE credit for each live session you attend.
Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions
Is your organization or association leaning into the always-evolving eLearning environment to ensure you have the tools and content to remain relevant through all this change? Does that mean your current LMS strategy is in need of a refresh? Any of these steps could cause analysis paralysis for your team.
Snacks How to reconceive your association’s magazine as a strategic content asset. Hilary Marsh, Content Company Data privacy and compliance: what every association should know in 2025, especially with new AI-related regulations adding another layer of complexity. Sara Spalt, Cimatri 20 much-needed tips for making panels work.
Mark Athitakis at Associations Now brings a promising idea to the association world: the critical reviewer. If youre embarking on an AMS project, start your research with a review of 108 Ideaspaces list of issues to consider when selecting an association management system (AMS). Devils advocate. AMS selection. 1 CAE credit.
Learn how to create high-quality text, image, video, and other content with hands-on time in class. Event content repurposing. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Students earn one CAE credit for each live class they attend. How did AI learn them?
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. .|
The significant role foundations play in advancing the social good underscores the need to incorporate equitable and inclusive grant application and review practices. Over time, they may refine those processes based on staff and reviewer experiences and as new best practices emerge. Diversify and train the reviewer pool.
No doubt, you’ve struggled with some of these situations before, and if you have, it’s time to talk about the levels of editing: Program staff who are supposed to review for accuracy instead argue with your punctuation choices. You spend more time managing review cycles than actually creating content.
Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. But polishing user-generated content into authentic video stories is easier than you think. Tue 6/22 at 2 p.m.
A webinar is a content stream, he says. In this high-level workshop, attendees will review key contract clauses, negotiations tips and strategies on how to get to “YES” and review variables that help influence a hotels decision to accept your business. Mitchell, Senior Director, Head of Content, BOLD LLC. 1 CMP credit.
She shares some interesting research findings about digital fatigue and the renewed desire for printed content. Quick hits before we get to the list of next week’s free education: Association revenue resilience: build a foundation with content pillars. Refactored Content via Protech Associates ). Live Review (LMS demos).
“These technology trends are not just impacting the way we operate, they’re redefining who we are as businesses—our strategies, our business models, how we create value, how we engage customers,” said Friso van der Oord, senior vice president of content at NACD. That’s obviously not part of the operating experience of many directors.”
If you aren’t repurposing content, you can be wasting valuable time. How many different channels do you need to create content for right now? But would it help you to know that all people who produce content for a living, whether they are writers, musicians, artists, or nonprofit communicators repurpose their content?
Sales Ops: Table of Contents. Content Sharing and Management. Content and knowledge base management. Management of knowledge base and content assets. Review of external, customer-facing communications prior to broadcast/transmission. Content development. Performance. Technology. Building Sales Ops.
Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ). John Hagel, Harvard Business Review ). Learn new ways to deliver content, better ways to tell customer stories, turn one webinar into many, and build webinar channels. We are not strangers to reviews.
. – Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. How to Use Data to Create Relevant Content. Hosts: 100 Reviews and Matrix Group. 1 CAE credit.
As some associations canceled in-person conferences and made the switch to virtual, two association teams found themselves owning different elements of the experience—the meetings team handled the content while the education team managed the platform. How to Use Data to Drive Your Content Strategy & SEO. To organize your content?
WBT Systems recommends partnering with member companies to design and deliver learning content so they don’t send their employees elsewhere. Amanda Kaiser shares a list of content, community, and education resources for association professionals , including Association Brain Food Weekly. We are not strangers to reviews.
Retirement is going extinct, says Harvard Business Review. Characteristics of top-performing B2B content marketers. Hear about different levels of involvement and why it’s important to review your strategic plan every year. Employers (and associations) need to prepare to adapt to aging populations and shifting employment trends.
Strategic Alignment The easiest first step is to review the overarching goals and success factors from your strategic plan. If you’re pressed for time, you could send out a 10-15 minute survey, compile the answers, and then hold a 30-minute meeting to review the results with the group.
In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Christine Exley and Judd Kessler, Harvard Business Review ). Elise Dopson, Databox ). 1 CAE credit.
Overposting, spamming, or posting irrelevant content can be detrimental to the overall community experience. It is important for users to take advantage of these features and customize their notification settings to fit their needs.
Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Host: Ben Martin, CAE, Executive Director, The Review Society.
In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Mon 12/16 at 11 a.m.* – Audit and Improve Peer Review Efficiency at the Journals You Manage. I’ll be happy to feature it as long as it’s not product-centric.
Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. Bruce Feiler, Harvard Business Review ).
The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Michael Brenner, Content Marketing Institute ). Effectively Promote Your Organization’s Content Online.
After launching your product or service offerings, gather data by surveying customers and requesting reviews. SEO relies on understanding what types of keywords your audience is likely to search for and creating content that targets those keywords. Expect to continually reconsider and reassess audience preferences.
Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Sarah Gershman, Harvard Business Review ). This session will review key questions you need to be asking now to craft a successful return-to-work plan. Impexium ).
Feedly : Peruse Feedly for content inspiration and to keep up with what's going on, bringing your favorite sources together in one simple place. For perfecting your content: Hemingway Editor : We can’t promise this tool will make you write novels as good as Ernie’s, but you’ll definitely write with more clarity and concision when you use it.
I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. Each class features a live review of real association marketing collateral, along with recommendations for improvement. Product ideas. Innovation culture. Experimentation culture.
Most people will agree that the quality of the content is the most important aspect of any educational course. But once you have your subject matter experts creating content, the next step is to determine how to deliver that content to your audience.
She will answer your questions about virtual events; converting an in-person to online; engagement in a virtual event setting; ideas around business model changes; repurposing content; decline in membership, engagement or attendance; ideas on how to remain relevant; and staffing shifts to meet the changing needs of the organization.
AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Annual conferences. 1 CAE credit.
Member Contributions : Decide whether members can start their own discussions, post content, or suggest new topics. Content Calendar : Plan regular posts or prompts to keep discussions lively. Highlight Key Features : Showcase what your community has to offer, such as discussion boards, exclusive content, or networking opportunities.
Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages. She offers advice on getting a team together to develop and regularly review the model, and what to cover during team meetings.
A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Presenter: Mark Bornstein, VP of Content Marketing, ON24. Wed 2/12 at 4:30 CST – Content & Digital Conversation Circle for Associations & Nonprofits (Chicago IL). Sharmila C.
They start by reviewing the benefits of a well-crafted print magazine—in case you need to make a case to your leadership team. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue. Association magazines. 7-day communications challenge. Attendee connections.
WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Hear about new emerging ways to garner audience attention through enhanced production, content delivery, and captivating new strategies for packaging your entire webinar program. Virtual watercooler.
Neil Pasricha, Harvard Business Review ). Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. I bet you didn’t even know I was gone. James Green, Quartz ).
Whether a learner is trying to access your website, content catalog, or online courses, they can do so with an LMS like Freestone, which seamlessly syncs with the user data in your AMS. You’ll be able to integrate your content catalog, reducing duplicate data entry between your systems and saving precious staff time.
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