Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Resources 227

Associations Now

JANUARY 3, 2024

Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.

Social Media 116

Social Media Strategy Conference Content 116

Higher Logic

JANUARY 29, 2019

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Achieving great engagement requires a commitment to a great member engagement strategy.

Member Engagement 257

Member Engagement Strategy Tools Content 257

SBI

DECEMBER 17, 2024

Social media is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission.

Social Media 52

Social Media Guidelines Content Video 52

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

EventMobi: Association Events

JUNE 19, 2024

There are a few tried and true strategies: book top-level speakers, invest in an event app to increase engagement onsite, and provide them with plenty of networking opportunities. Next, promote your volunteer opportunities across your association’s website, your event’s registration website, community app , and social media channels.

Strategy 257

Strategy Tips Boston Social Media 257

Association Analytics

APRIL 1, 2024

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Click

OCTOBER 28, 2024

Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you cant ignore it! Social is now a vital component of every marketing campaign so lets take a look at four major benefits it can help to deliver. billion people actively use social media.

Social Media 130

Social Media Marketing Tools Cost 130

Higher Logic

JANUARY 2, 2019

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. You want your a udience to show you what they want by where they’re clicking , so you can use that to further refine their content and create a personalized experience. Gating content is key to getting leads, right ?

Strategy 184

Strategy Marketing Tips Social Media 184

NXUnite

JANUARY 23, 2024

After segmenting your audience, create tailored messages and content for each group. Explain the challenges faced, the strategies employed, and the dedication of your team or volunteers. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content.

Content 130

Content Strategy Social Media Newsletter 130

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

Tips 241

Tips Social Media millennials Content 241

Nonprofit Marketing Guide

APRIL 21, 2022

Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all social media (not just nonprofits), the most engaging type of content is short-form video.

Social Media 118

Social Media Newsletter Video Content 118

Candid

APRIL 20, 2023

Creating a social media strategy can feel overwhelming. There is so much expert advice out there about how much you should post, what types of content are the best, and how to reach new audiences. The problem is, this advice is often aimed at organizations with dedicated social media folks, or even teams of them.

Social Media 98

Social Media Strategy How To Content 98

Achurch

APRIL 8, 2025

How does it fit into our strategy? By analyzing engagement data, AI can also recommend personalized content to members. Automate Content Creation AI tools can generate newsletters, blog posts, and social media updates, saving valuable time for marketing teams. What problem does it solve?

Social Media 83

Social Media Tools Analysis Newsletter 83

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Host: Matchbox Virtual Media. Event communications. Membership.

North Carolina 74

North Carolina Content Montana Revenue 74

Candid

OCTOBER 10, 2023

This GivingTuesday, you may want to try something a little different as part of your social media strategy : Consider social media sharing and engagement as a form of generosity. In this blog, we’ll dive into why social media sharing is useful on GivingTuesday and a great way to encourage generosity.

Social Media 115

Social Media Content Examples Survey 115

Associations Now

MAY 1, 2025

The rapid proliferation of information online has made it increasingly challenging to ensure the veracity of content. This article seeks to explore the significance of content authenticity and the adoption of verifiable credentials, providing strategic insights tailored to association professionals.

Content 52

Content Certificate Case Study System 52

Reid All About it

JANUARY 4, 2019

Creating visual content. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance. Host: National Institute for Social Media. Presenter: Tim Johnson, owner of Positive Light Media. Providing resources to chapter leaders.

Washington 285

Washington Video Social Media DC 285

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

Strategy 169

Strategy Social Media Discount Resources 169

Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

Social Media 254

Social Media Member Engagement Tools Revenue 254

.orgSource

DECEMBER 23, 2024

The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. Segment and Tailor Content : Offer targeted content to different member segments, such as career-level newsletters or interest-specific resources, to boost engagement.

How To 88

How To Survey Video Tools 88

Freestone

APRIL 29, 2024

Introduction Repurposing your continuing education content is a fantastic way to save time, reach more learners, and drive non-dues revenue. Make it easy for your learners to digest content by creating nano courses, quick videos, or social media content to boost engagement.

Social Media 79

Social Media Content Revenue Course 79

Nonprofit Marketing Guide

FEBRUARY 22, 2023

To be successful on social media, it’s crucial to prioritize… well, being “social”. In fact, if you don’t plan on consistently engaging with your audience, it’s best to stay off social media altogether. Once you have that, its time to tailor your content to those preferences and needs.

Social Media 100

Social Media Content Marketing Strategy 100

WBT Systems

AUGUST 30, 2016

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case.

LMS 236

LMS Social Media Education Course 236

Candid

JULY 7, 2022

July 15 is officially Social Media Giving Day. This ‘holiday’ began in 2013, when Givver.com promoted it as an opportunity to leverage social media platforms for donations. Nonprofit Source found that 55% of people who engage with nonprofits on social media end up taking some sort of action: .

Social Media 111

Social Media Tips Video Content 111

Reid All About it

SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Product ideas. Professional development.

LMS 270

LMS Revenue Certificate Content 270

Event Industry News

OCTOBER 7, 2020

Fully virtual for the first time, Event Tech Live 2020 (ETL20) will feature more than 100 sessions and 70 plus demos, from home and abroad, delivered by show partners First Sight Media, Glisser and Grip.

Content 138

Content Social Media Revenue Tips 138

Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Creating your Content Stream—from Marketing to Sales to Programs. Strategy First, Software Next. Improve Your Email Engagement with a Conversational Email Strategy. Volunteer fatigue.

Technology 370

Technology Strategy Education System 370

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Social media platforms. Don’t make the mistake of creating your website once and never revisiting it to update it with new content. Social Media Networks.

Organization 270

Organization LMS Software Social Media 270

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. It’s different now.

LMS 253

LMS Certificate Library Education 253

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content 119

Content Marketing How To LMS 119

Reid All About it

JUNE 18, 2021

Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. But polishing user-generated content into authentic video stories is easier than you think. Tue 6/22 at 2 p.m.

LMS 369

LMS Certificate America Committee 369

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. And, unlike social media channels, your association controls the app. Consultant/founder wisdom.

Education 258

Education Social Media Content Strategy 258

Reid All About it

MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Hear about the strategies and tools modern associations are using to supercharge member engagement. Derrick Johnson, DES, CMP, Director of Event Strategy, Talley Management Group. Virtual watercooler.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

.orgSource

OCTOBER 29, 2024

By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members. Enhancing Content Creation and Delivery AI can transform the way associations create and deliver content. Positioning for Success in an Era of Disruption.

Tools 88

Tools Member Engagement Strategy Innovation 88