Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Both are must-have’s and work most effectively in tandem.

Marketing 189

Marketing Strategy Social Media Content 189

Higher Logic

JANUARY 2, 2019

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. You want your a udience to show you what they want by where they’re clicking , so you can use that to further refine their content and create a personalized experience. Gating content is key to getting leads, right ?

Marketing 184

Marketing Strategy Tips Social Media 184

EventMobi: Association Events

JULY 9, 2024

Commonly referred to as “Zoomers,” these tech-savvy digital natives grew up with mobile phones and social media apps and, therefore, learn, think, and communicate differently from older generations who did not grow up with mobile technology. Social media is their preferred form of entertainment.

Tips 241

Tips Social Media millennials Content 241

Blue Sky eLearn

JANUARY 14, 2019

What are the best ways that your organization can step up its online strategy in order to acquire more members? Prioritize social media engagement. Provide “teaser content” to encourage increased engagement. Prioritize social media engagement. The most popular social media platforms include: Twitter.

Strategy 157

Strategy Social Media Discount Newsletter 157

Reid All About it

APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Host: Matchbox Virtual Media. Event communications. Membership.

North Carolina 74

North Carolina Montana Content Social Media 74

Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Other methods of expanding your visibility include social media campaigns, events, career fairs, and using search engine optimization (SEO) to attract people to your website.

Strategy 169

Strategy Social Media Discount Newsletter 169

Association Success

NOVEMBER 10, 2020

Every content creator faces the same two dilemmas: When your audience is disengaged, how can you bring them back? The answer might seem obvious: Surprising, intriguing and genuinely helpful content will always be timeless. If you consistently produce high-quality content, audiences are much more likely to remain engaged.

Content 134

Content Social Media Newsletter Video 134

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Learn to create targeted personas in ChatGPT for personalized content and interactions. Website hosting.

America 262

America Content Social Media Strategy 262

Higher Logic

APRIL 3, 2018

You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors. Optimize your site and digital content for matching gift tools. Optimize Your Site and Digital Content for Matching Gift Tools. Social media pages.

Marketing 189

Marketing Strategy Revenue Tools 189

Blue Sky eLearn

SEPTEMBER 10, 2021

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content. Break up text-heavy content.

Email Marketing 283

Email Marketing Marketing Content Software 283

Reid All About it

JANUARY 4, 2019

Creating visual content. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance. Host: National Institute for Social Media. Presenter: Tim Johnson, owner of Positive Light Media. Providing resources to chapter leaders.

Video 285

Video Washington Social Media DC 285

Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Freestone

APRIL 29, 2024

Introduction Repurposing your continuing education content is a fantastic way to save time, reach more learners, and drive non-dues revenue. Make it easy for your learners to digest content by creating nano courses, quick videos, or social media content to boost engagement.

Social Media 76

Social Media Content Revenue Course 76

WBT Systems

AUGUST 30, 2016

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case.

LMS 236

LMS Social Media Course Education 236

GrowthZone

APRIL 21, 2020

From In-Person to Digital: Tips for Shifting your Membership Engagement Strategy provides a wealth of tips and how-tos for navigating and embracing the shift from in-person engagement to digital engagement. Put the “social” in social media. 30 Social Media Post Ideas. LinkedIn Pages Best Practices.

Strategy 135

Strategy Social Media Video Tips 135

Reid All About it

SEPTEMBER 13, 2024

I’m looking forward to hearing association success stories about automation, website redesign, data analytics, AI, content personalization, and more. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Product ideas. Professional development.

LMS 267

LMS Certificate Revenue Content 267

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. And, unlike social media channels, your association controls the app. Consultant/founder wisdom.

Newsletter 256

Newsletter Content Social Media Education 256

Reid All About it

JULY 2, 2021

MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Creating your Content Stream—from Marketing to Sales to Programs. Strategy First, Software Next. Improve Your Email Engagement with a Conversational Email Strategy. Volunteer fatigue.

Technology 370

Technology Strategy System Education 370

Blue Sky eLearn

FEBRUARY 4, 2020

From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Social media platforms. Don’t make the mistake of creating your website once and never revisiting it to update it with new content. Social Media Networks.

Organization 270

Organization LMS Software Social Media 270

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. It’s different now.

LMS 253

LMS Certificate Library Education 253

Reid All About it

JUNE 18, 2021

Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. But polishing user-generated content into authentic video stories is easier than you think. Tue 6/22 at 2 p.m.

LMS 369

LMS Certificate America Committee 369

Reid All About it

APRIL 26, 2024

TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts. Association trends. Forget what you’ve learned about SEO.

Content 273

Content Survey Education Strategy 273

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. That goes for businesses, too. you guessed it.

Communications 223

Communications Survey Social Media Revenue 223

Nimble AMS

JULY 22, 2022

Members want more content. As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? .

Content 120

Content Marketing How To LMS 120

Reid All About it

MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Hear about the strategies and tools modern associations are using to supercharge member engagement. Derrick Johnson, DES, CMP, Director of Event Strategy, Talley Management Group. Virtual watercooler.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

MARCH 8, 2024

In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.

Social Media 256

Social Media DC Strategy Education 256

Reid All About it

JUNE 25, 2021

Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Even with the right budgets and resources to fund a hybrid event strategy, many organizers feel unsure where to start. Quick hits.

LMS 361

LMS Revenue America Tips 361

EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Reid All About it

FEBRUARY 23, 2018

The weekly list of free educational events and resources for the association community… Content is everywhere and a good deal of it is crap. Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy. Hear about some creative, persuasive, and (maybe) some Machiavellian strategies.

DC 79

DC Washington LMS Social Media 79

Reid All About it

OCTOBER 11, 2024

Learn how to create high-quality text, image, video, and other content through hands-on time in class. – Engage First, Grow Further: Rethinking Membership Strategies (Associations Trends Talk) Too often, organizations focus myopically on increasing membership. What strategies can you implement to close this engagement loop?

North Carolina 256

North Carolina Newsletter Email Marketing Revenue 256

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

AUGUST 9, 2024

If you’re an industry partner who needs help with content that educates your audience and enhances your reputation in our community , message me in the event app and we’ll find a time to talk while at Annual or after. Association strategy. Yes, yes, a thousand times yes. Generative AI. Microlearning. Membership app. Micro-volunteering.

Cleveland 267

Cleveland LMS Content Press Release 267

Reid All About it

NOVEMBER 1, 2024

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Content marketing. Content marketing. Coincidence? Committee management.

Revenue 256

Revenue Arlington Education Content 256

EventMobi: Association Events

JULY 25, 2024

According to the 2024 edition of MCI’s Association Engagement Index , two-thirds of association members regularly access the content organizations produce. But the right techniques, strategies, and approaches can not only help drive engagement while everyone’s in the room, but can potentially move the needle when everyone’s back at work.

How To 263

How To Social Media Education Certificate 263

Higher Logic

JANUARY 23, 2018

Having a community manager involved in set up, strategy, and engagement tactics from the beginning will give your community a strong start and help you meet business goals in the future. Social media, AMS, and CRM communities offer very few features. Without the right person running your community, it may not be successful.

Social Media 195

Social Media Software Revenue Project 195

Higher Logic

OCTOBER 4, 2018

Feedly : Peruse Feedly for content inspiration and to keep up with what's going on, bringing your favorite sources together in one simple place. What’s the latest in terms of email strategy ? They also offer access to influencer marketers to help promote your content. You’ll also find a lot of ideas for content through browsing.

Tools 233

Tools Marketing Social Media Software 233