Achurch

MAY 7, 2025

In this post, well walk through how to build a solid annual budget, from historical analysis to flexible forecasting, tailored to the unique revenue streams and expenses of associations. Estimate Revenue Streams List Be sure to describe in detail the common revenue sources for your specific organization. events, publications) 4.

Cost 83

Cost Review Revenue Software 83

GrowthZone

NOVEMBER 6, 2024

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. Can also update your website at no cost every 3 years!” Price is great, and customer service easy to work with. All rights reserved.

Marketing 103

Marketing Software Membership Management Review 103

Reid All About it

MAY 9, 2025

MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. David Adler , Living Room Labs A primer on Generative Engine Optimization (GEO) for B2B marketers. Membership renewals. Mon 5/12 at 1 p.m.

Certificate 213

Certificate DC Strategy Revenue 213

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Reid All About it

NOVEMBER 8, 2024

If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. AMS selection. Association finances. 1 CAE credit.

Certificate 252

Certificate DC Education Tips 252

Higher Logic

JULY 10, 2019

Since we know at least some churn is a given, is there any way for businesses to offset these costs? this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). This is where net negative churn comes in.

Revenue 184

Revenue Strategy Price Software 184

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. You might be familiar with these oft-quoted stats: It costs 5x as much to obtain a new customer than to keep an existing one [ Invesp ]. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Association Success

OCTOBER 15, 2020

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.

Revenue 148

Revenue Directory Certificate Cost 148

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Resources 227

MatrixG

MARCH 25, 2024

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?

Revenue 105

Revenue Cost How To System 105

Spark Consulting

FEBRUARY 7, 2019

What dues rates will maximize both revenue and participation? The low-fi way to answer this is to benchmark against some comparable membership organizations, to see if what you’re offering (by way of benefits) and charging (by way of dues) is within, below, or above the general market. That’s a good one!

Revenue 150

Revenue Price Cost Project 150

YourMembership

MAY 2, 2017

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Veterinary Hospital Managers Association (VHMA) provides veterinary management professionals ongoing education, certifications, and networking opportunities.

Revenue 186

Revenue Email Marketing Certificate America 186

AvidXchange: Association Management

JANUARY 22, 2025

From housing costs to deregulation and tariffs, finance teams may need to adapt to evolving conditions. Economic Uncertainty Economic growth or slowdowns during an election year can significantly impact project demand, revenue projections, and financial stability in construction, real estate, and community association management industries.

Team 130

Team Cost Project Association Management 130

Nimble AMS

DECEMBER 18, 2024

Try using discount promotions in your associations e-commerce site to create an influx of revenue, especially during seasons of slow sales. Are you looking to increase membership numbers, improve retention, or grow non-dues revenue? The key is to align your associations goals with your pricing discount strategy.

Discount 103

Discount Price Revenue Tips 103

Reid All About it

NOVEMBER 29, 2019

Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

SEPTEMBER 27, 2024

Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Host: Momentive Software (formerly Community Brands) Speakers: Pam Loeb, Principal, Edge Research Tirrah Switzer, Senior Director of Product Marketing, Momentive Software Tue 10/1 at 12 p.m. – 1 CAE credit.

Arlington 281

Arlington DC Washington Revenue 281

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. With the cost to build software going down, the barrier to entry is much lower. How does each one of these drive more revenue? For Marketers.

Software 159

Software Revenue Press Release Communications 159

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. How Much Does an AMS Really Cost? Virtual event sponsors/exhibitors. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. 1 CAE credit.

Innovation 370

Innovation Education Communications Strategy 370

Blue Sky eLearn

MAY 4, 2020

So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? In order to cut down on costs, some digital event providers are leveraging free and/or open-source platforms that they do not control and maintain.

LMS 282

LMS Price Learning Management System Case Study 282

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Events play a key role in engaging your members, generating revenue, and achieving organizational goals. Events offer a valuable opportunity to drive non-dues revenue for your association. Get the Guide 1.

Technology 264

Technology How To Case Study Price 264

Higher Logic

MAY 13, 2020

If this sounds impossible, it would be hard to achieve this level of personalization with individual outreach alone – that’s not scalable or cost effective. With tools like online community and marketing automation , you recreate the best parts of your association online. Non-Dues Revenue. Member Retention. Member Win-Back.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

JUNE 17, 2020

The techniques that we developed back then and refined over the years were based on gut instinct, combined with marketing techniques, behavioral psychology, and trial and error. Organizations have historically seen communities as having a siloed use case like deflecting costs for customer support or product innovation.

Cost 270

Cost Report Revenue Products 270

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

Higher Logic

JUNE 5, 2020

We'll look at stats in each of these categories: Online Community Costs and Return on Investment (ROI). Online Community Costs and Return on Investment (ROI). As communities age, the cost per member decreases dramatically – dropping significantly after year three. Lower support costs (48%). Marketing (45%).

Cost 272

Cost Analysis eBook Report 272

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. More info/register.

Revenue 281

Revenue Education Innovation Tools 281

Reid All About it

JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing.

Montana 341

Montana Revenue Strategy Education 341

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 264

Revenue Certificate Education Tools 264

Association Success

DECEMBER 15, 2020

They provide man hours, word-of-mouth marketing, and emotional and creative insight that keeps your association moving forward. Total dues and non-dues revenue for historical data set. Total cost to service a member over historical data period. Step 2: Find the Average Cost Per Member.

Discount 147

Discount Revenue Cost Resources 147

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

Reid All About it

AUGUST 30, 2024

The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Workplace challenges. 7-day communications challenge. More info/register. Location: Alexandria VA.

Video 213

Video Content Revenue Strategy 213

Reid All About it

OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register. Host: ASAE. Tue 10/25 from 10 a.m.

Revenue 45

Revenue Email Marketing Education Review 45

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Spark Consulting

APRIL 10, 2024

Because the model may always have been to push the cab companies out of business by offering the service WAY below actual cost and then, once cab companies were disempowered and consumers were accustomed to summoning rides via an app rather than a raised arm or whistle, to jack up the price.

Analysis 221

Analysis Cost Price Revenue 221