This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Their association offers both individual and group membership, and they were looking for ideas on ways to increase individual recruitment and retention. And the individual memberships cost more and offer fewer benefits. We had a great conversation and shared lots of potential ideas they could pursue. Are their companies smaller?
5 Ways User Groups Cut Customer Service Costs and Increase Satisfaction. These tools help members find information more quickly via self-service tools including: Product documentation. Recruit Top Human Capital. They may even come up with new ways to use products that your company had not considered. Discussion forums.
At its most basic level: Revenue per member – Expenses per member = Cost to serve a member Simple, right? "If If membership is $100 a year, and it costs us $60 a year to mail each member our journal, that's our cost to serve, and we bring in $40 a year in revenue per member. What does it cost to recruit and retain each member?
While usage is a great data point to evaluate your product’s success, there’s so much more to consider when weighing the options to build an in-house solution or use an off-the-shelf product. Can a commercial product provide the tools you need? Creating your unique product requires a dedicated team with the appropriate skills.
Im happy to feature it as long as its not product-centric. Inflation-Fighting Budget Strategies Hear about creative cost-savings techniques to impact your bottom line. Find out how to root out needless duplication and create efficiencies so you can better design, develop, and get new products to market. More info/register.
Recruiting awards judges. OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. Im happy to feature it as long as its not product-centric. David Adler , Living Room Labs A primer on Generative Engine Optimization (GEO) for B2B marketers. 1 CAE credit.
Communities purpose varies, from growing brand awareness and loyalty to gaining valuable insight into your product. But one area communities are particularly effective in is reducing customer support costs -- Gartner found that communities reduce support costs for companies by 50 percent.
So, how can an association recruit and retain staff in this job seeker’s market? . When you adopt innovative technology at your association, you have the power to increase worker engagement, productivity, and collaboration. Ineffective tech can also cost your organization money and employees. “No Take the next step.
Member recruitment. YourMembership describes 13 steps small-staff associations should take to attract and recruit new members. Productivity is a drag. I’m happy to feature it as long as it’s not too product-centric. Learn about the process of building a custom app, including the cost and timeline. Creativity.
One of the biggest differentiators that you’ll see when you bring part of your clinical trials online is the cost savings. Recruitment . Now that participating has become more convenient you should see an uptick in recruitment and diversity. . Different studies have shown that you can see savings of 50-90%! Contact us today.
They go into detail on items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Im happy to feature it as long as its not product-centric. AI tools course. Membership crisis. 1 CAE credit.
A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. I’m happy to feature it as long as it’s not too product-centric. Good humans.
Member recruitment. They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Im happy to feature it as long as its not product-centric. Fri 3/7 at 12 p.m.*
Volunteerism is not just about completing tasks with lower-cost labor, which can lead to feeling used. I’m happy to feature it as long as it’s not too product-centric. Do your volunteers feel of use or do they feel used? Better check these indicators of a poor volunteer experience from Sue Carter Kahl at Volunteer Commons.
There are different strategic models when it comes to attracting new customers, and while some may cost you money, it is money well spent. To keep your association’s efforts on the right track and make the most of recruitment spending, track how much it costs to secure new members by calculating your member acquisition cost (MAC).
WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. I’ll be happy to feature it as long as it’s not too product-centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.
I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. More info/register. 1 CMP credit.
Salespeople who will not talk about anything but their product . Understands the difference between Value vs. Cost vs. Investment . These could be Recruiters, Sales/Booth People, Decision Makers, and Influencers/Educators like AAPS uses. . Exhibitors who spam the exhibit hall with flyers . Solutions… NOT sales .
A low-cost, low-effort way to connect members… from association CEO Lindsay Currie, CAE. I’ll be happy to feature it as long as it’s not too product centric. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Quick hits. Lisa Boylan, Associations Now ). Host: Fridays@4.
In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Difficulty justifying membership costs with any significant ROI (27%). Be the industry leader.
I’ll be happy to feature it as long as it’s not product-centric. Whether you’re adding new team members, refreshing staff skills, or changing your recruitment and retention approach, now is a great time to determine your HR needs. They’ll put your products to use faster and more effectively. 1 CAE credit. More info/register.
Improve (decrease) support costs by 32.9% When a Customer Has a Problem with Your Product or Service. Previously, the first thing your customers did when they had a question or problem with your product or service was call customer support or open a support ticket online. Achieve 41% greater average customer profit margin.
Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. I’ll be happy to feature it as long as it’s not too product-centric. Online learner engagement. Susan Robertson, President & CEO, ASAE.
Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Why the cost of a restaurant meal has soared—you really should read this if you ever dine out. ( I’ll be happy to feature it as long as it’s not too product centric. Quick hits. More info/register.
The products you choose should help build brand awareness, be memorable, and create a specific ethos that prospects and customers associate with your company. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. Read more. Read more.
I’ll be happy to feature it as long as it’s not too product-centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The agenda will also be packed with exciting product updates, guest speakers, virtual networking opportunities, and customer appreciation. Host: Zoom.
Aptify shares 50 ways to boost member recruitment and retention. Thanks to this course, over 1,000 association executives have learned how to conduct research, develop relevant benefits, establish member content gates, evolve recruitment and retention campaigns, and grow membership. Membership. Online attendee engagement.
At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I’ll be happy to feature it as long as it’s not too product-centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Member engagement. Inclusive marketing.
The data showed that the most productive workers belonged to close-knit teams and spoke frequently with their colleagues. We know that there are key points when recruiting new members to any organization that are crucial to survival. 2) Engagement Begins with Cultivation by Jeffrey Cufaude. by Megan Rockett. by Jeff Hurt.
Member recruitment. To attract young members , you must recruit in ways that make sense to them. That’s on us, says Jay Cost at The Dispatch. I’m happy to feature it as long as it’s not too product-centric. Mark Schaefer explains why you need to ditch LinkedIn as your primary content platform. More info/register.
As an Association Laboratory consultant, Nikki Haton Shanks sees association leaders make decisions in a vacuum and “create products and services that THEY would like, not what their members and other stakeholders (i.e., Excellent list of ways to instantly show your product, membership, or program’s value. ( Market needs. Quick hits.
According to ASAE’s Benchmarking in Association Management: Membership and Components Policies and Procedures , the average association invests $20,000 a year on recruitment and $15,000 on retention. It’s cheaper and easier to keep an existing member than to get a new one.
Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices —an argument that gets into goals, costs and value. I’ll be happy to feature it as long as it’s not too product-centric. Raising sponsorship prices. Support your local food bank. CAE credits. More info/register.
I’ll be happy to feature it as long as it’s not too product-centric. Join us for a fast, fun, and productive networking lunch (or breakfast or brunch, depending on your time zone). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Looking for a job? More info/register.
Your association would see a decline in member engagement , retention , and recruitment. U ltimately, yo ur organization would experience a sharp decline in ROI. Everyone needs technology that provides consistent, hassle-free product upgrades year after year. What you can expect with Nimble AMS: Full Salesforce Sandbox.
However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it.
I’ll be happy to feature it as long as it’s not too product-centric. Get an overview of the latest apps and strategies for workplace mindfulness, wellness and productivity. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Fri 11/12 at 12 p.m.* – EventTech Chat. More info/register.
I’ll be happy to feature it as long as it’s not too product centric. Mike Frost, Co-Founder & Global Recruitment Director, Expocast. Ready to Recruit & Retain Diverse Talent? Beth Arritt, Product Marketing Manager, Higher Logic. Fri 6/11 at 12 p.m.* – EventTech Chat. More info/register. 1 CAE credit.
Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Member engagement – you can identify what products and services your members are interacting with to help increase engagement. Evaluate Your Opportunity Costs. or “Do you want better productivity?”.
No, that doesn’t mean you can dump all your marketing materials on top of your community members, or that you should blatantly upsell them certain products (community can help with cross promotion if done correctly). But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.
I’ll be happy to feature it as long as it’s not product-centric. When you recruit members, you’re inviting them to your organization’s “party.” Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Here are the educational events scheduled for next week. More info/register.
Billhighway shares Elizabeth Engel’s advice for tackling this conundrum, including how to help chapter volunteers excel at member recruitment, engagement, and retention. I’m happy to feature it as long as it’s not too product-centric. And often they can offer their services for little or no cost to you. Podcast recommendations.
And at what potential cost? There are always more customers to get and more products to sell them. Recruiting and retaining members is of critical importance to the association, but there is a place where the law of diminishing returns takes over. But to what end? People often have strong mental models about growth.
James Young at Product Community says you need “ a world-class value proposition ” for your association and for each product or experience. I’m happy to feature it as long as it’s not too product-centric. Value proposition. What is your association’s secret sauce? 1 CMP credit. More info/register.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content