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Do Your Incentives Make Sense?

Spark Consulting

Their association offers both individual and group membership, and they were looking for ideas on ways to increase individual recruitment and retention. And the individual memberships cost more and offer fewer benefits. We had a great conversation and shared lots of potential ideas they could pursue.

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How To Attract & Recruit Younger Members To Your Association

Sequence Consulting

Online Events Virtual events and webinars provide an accessible way to engage members without the barriers of location or travel costs. Digital transformation doesnt stop with eLearning, so lets explore some additional digital engagement opportunities for connecting with younger generations.

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Association Brain Food: 7.4.25

Reid All About it

The report covers all aspects of recruitment, engagement, and retention, plus expanded and new sections on AI, generational issues, workforce development, and membership research. Learn how one small team redefined video as a tool for recruitment, outreach, and trust-building in an industry most people haven’t even heard of.

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Smart Moves: How AI Is Shaping the Future of Associations

Sequence Consulting

AI-Powered Marketing: Smarter Recruitment, Stronger Growth A national trade association we work with struggled to expand its membership base despite heavy investments in digital ads and email campaigns. Their broad, one-size-fits-all outreach failed to engage the right prospects, leading to stagnant growth and rising recruitment costs.

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4 Key Metrics Associations Should Track to Measure ROI

Sequence Consulting

High member retention can help your organization maximize its ROI because: Member retention is more cost effective than acquisition. In other words, you can allocate fewer resources to recruitment efforts and instead rely on steady membership numbers. Membership renewals offer a consistent revenue stream for your association.

LMS
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How to Lead on Workforce Development

Associations Now

workforce, the disruption has been going on for a while nowsecondary education, the internet, AI, housing, the cost of living, and more have all played a role in what kinds of jobs people look for, when and where they look for them, and what industries appeal most to them. That meant AAMFT had to change its approach to recruitment.

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How NOT to Calculate the Cost to Serve a Member

Membership Marketing

A frequently asked question by membership professionals is how to calculate membership servicing costs. Here is a real-life story on how NOT to calculate the cost of serving a member. The organization’s annual dues are $175, but leadership calculated that it costs $217 to serve a member.