Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Objection 1: Price.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Nimble AMS

FEBRUARY 16, 2022

Taking a strategic approach to driving non-dues revenue might seem challenging. Read on for proven techniques and technolog ies that will help you boost your non-dues revenue in no time. . Driving non-dues revenue is critically important to your association’s long-term success. Strategies for driving non-dues revenue.

Revenue 127

Revenue Strategy Certificate Massachusetts 127

Higher Logic

DECEMBER 20, 2018

With the cost to build software going down, the barrier to entry is much lower. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue? In a sea of growing competition, it pays to focus on your customers.

Software 159

Software Revenue Press Release Communications 159

Reid All About it

NOVEMBER 29, 2019

Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Not only can you use digital marketing to grow your revenue but also your brand awareness, event attendance, and open doors to new opportunities. – Strategic Revenue Growth: Thinking Beyond Members and Sponsors. Tue 12/3 at 2 p.m.

West Virginia 360

West Virginia Washington DC Revenue 360

Higher Logic

JANUARY 23, 2018

You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. All new technology comes with costs, but budget usually isn’t as big a concern as it first appears. Social media, AMS, and CRM communities offer very few features.

Social Media 195

Social Media Software Revenue Project 195

MemberClicks

SEPTEMBER 29, 2022

and relying on a single revenue stream is too risky. This is where non-dues revenue comes into play. By generating non-dues revenue, you can: Grow your association’s revenue Avoid implementing higher membership dues Diversify your revenue streams. What is Non-Dues Revenue? But remember: no size fits all.

Revenue 98

Revenue Tips Certificate Social Media 98

Higher Logic

APRIL 2, 2019

You might be familiar with these oft-quoted stats: It costs 5x as much to obtain a new customer than to keep an existing one [ Invesp ]. Engaging current customers positively impacts overall business goals in several ways, including increasing revenue by generating opportunities for sales of additional products and services.

Marketing 195

Marketing Revenue eBook Software 195

Higher Logic

JUNE 4, 2019

While it’s important to generate non-dues revenue , that doesn’t mean you have to charge for every single piece of content you’re putting out there. But before all of that, win their trust by offering them insightful and engaging content at no cost. Let’s dive right in. How to Use Virtual Events to Promote eLearning Programs.

Learning Management System 214

Learning Management System Content Course Resources 214

Thanks For Playing

AUGUST 2, 2012

Although my primary focus has been in membership, marketing, and communications, my experience has been wide-ranging, including corporate sponsorship and fundraising, technology planning and implementation, social media and Internet strategy, budgeting, volunteer management, publications, and governance.

Social Media 150

Social Media Recruitment Recruiting Revenue 150

Higher Logic

DECEMBER 19, 2017

Content marketing costs 62% less than traditional marketing and generates three times as many leads, according to. Generate revenue. Reduce costs. Email, community forums and social media are great ways to share your content with your audience. DemandMetric. Conversion. Improve SEO. Generate awareness.

Content 227

Content Marketing Social Media Resources 227

GrowthZone

MAY 31, 2022

There are different strategic models when it comes to attracting new customers, and while some may cost you money, it is money well spent. To keep your association’s efforts on the right track and make the most of recruitment spending, track how much it costs to secure new members by calculating your member acquisition cost (MAC).

Cost 78

Cost Recruiting Recruitment Social Media 78

Reid All About it

SEPTEMBER 6, 2024

Hear about the funding-first approach to budget building and how prioritizing budgeting for revenue and support on the front-end of the budget building process helps with funding assessments and aligning and scaling programs, activities, and operations to available funding. And often they can offer their services for little or no cost to you.

Revenue 270

Revenue Technology Strategy Education 270

YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. An increase in the cost of providing programs and services as membership numbers and dollars decline. And those looking at “free” or low cost solutions are discovering that they often do not serve their members’ needs.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. AI for associations. Need to sharpen your knowledge about AI? 1 CAE credit.

LMS 264

LMS Revenue Certificate Content 264

Aaron Wolowiec

JANUARY 27, 2015

Did your attendees register through social media or by responding to your email? By tracking your attendee registrations, you’ll be able to determine which messages and media were the most effective for your event audience. This metric is also known as the expense to revenue ratio. Social Impact.

Social Media 100

Social Media Survey Cost Revenue 100

Reid All About it

OCTOBER 21, 2022

A lax approach to authentication leaves you vulnerable to phishing and spoofing attacks that can cost millions—not to mention your brand reputation. How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. Supercharge Your Social Media: Tips and Tricks on How Often to Post. Tue 10/25 at 3 p.m.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

JULY 5, 2024

Learn how to communicate with members to active them for advocacy, teach them to effectively engage lawmakers, and use social media and new technology to super-charge your advocacy efforts. Don’t Be a Data Hoarder Data hoarding wastes staff time, creates a bad member experience, and costs your association revenue.

Strategy 270

Strategy Education Content Tips 270

GrowthZone

JUNE 20, 2017

What story is your association telling with its social media posts? Get 30 more quick and easy ideas for social media posts for your association now ». Now, apply this concept to your association’s social media posts. stumped about what to post on social media. A guest blog by Frank Kenny.

Social Media 60

Social Media Video Price Maine 60

Aaron Wolowiec

AUGUST 19, 2014

Looking to cut costs, her employer switched health care plans and decided to eliminate some “frills.” In fact, offering such benefits may be the most effective method for increasing non-dues revenue. Second, it can drive non-dues revenue for your organization through commissions or revenue sharing with benefit providers.

Discount 100

Discount Social Media Revenue Cost 100

Aaron Wolowiec

FEBRUARY 9, 2016

Other key takeaways from the report: Social media – Not surprisingly, associations use YouTube for education. More than half of those surveyed have seen an increase in revenue from their educational offerings. All this said, cost is still a top concern among associations. Read: Credibility counts.

Learning Management System 100

Learning Management System Social Media Class LMS 100

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. Drive more revenue By repurposing your continuing education program content, you can generate additional revenue. What does it mean to repurpose content?

Revenue 76

Revenue Content How To Social Media 76

Reid All About it

APRIL 19, 2024

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Mastering the Art of the Win-Back: Strategies to Reconnect with Lapsed Members Are you looking to re-energize your community and boost dues revenue?

Education 258

Education Social Media Content Strategy 258

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Some organizations choose to build their communities via social media platforms like Facebook or LinkedIn because they’re free and easy to get started.

Tips 136

Tips Social Media Revenue Content 136

Reid All About it

APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Seems like a good place to start. Lessons from the podcast world.

Revenue 264

Revenue Price Denver Tools 264

Association Success

NOVEMBER 5, 2020

An LMS can significantly reduce costs while allowing organizations to create training courses and educational materials at scale. . Along with the cost-saving benefits, LMS-based courses also can help members increase regulation compliance within their own organizations. That’s where an LMS, or learning management system, comes in.

LMS 150

LMS Certificate Course Learning Management System 150

Protech

OCTOBER 6, 2020

Transforming Association Revenue Models . T he traditional revenue model for associations – one that primarily relied on an annual meeting or conference to support their operational budget – is no longer sustainable. Fewer in-person attendees will mean lower costs to hold in-person events. Would you be willing to try it? .

Revenue 124

Revenue Social Media Cost Content 124

Reid All About it

JUNE 18, 2021

The rankings are determined by many factors, including available exhibit space, nearby hotel rooms, average hotel cost, travel time from the nearest international airport to the convention center, the number of daily flights, and local risk factors — including the prevalence of Covid-19. . – Choosing the Best Convention Destinations for 2021.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JUNE 28, 2024

Learn how to communicate with members to active them for advocacy, teach them to effectively engage lawmakers, and use social media and new technology to super-charge your advocacy efforts. 1 CAE credit. More info/register. Host: UST Education Speaker: Michael Hoffman, Co-Founder and CEO, Gather Voices Wed 7/10 at 11 a.m. 1 CAE credit.

LMS 264

LMS Course Member Engagement Education 264

Higher Logic

APRIL 25, 2019

Let’s get ‘appy and talk about how organizations can cost-effectively enable staff, attendees, speakers, and sponsors to connect and provide feedback during a conference or other event. Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications.

Massachusetts 226

Massachusetts Social Media Conference Newsletter 226

Aaron Wolowiec

APRIL 14, 2015

That includes membership growth, non-dues revenue, social media and Big Data. This is key for many associations as the non-dues revenue model is often necessary to pay for these new content streams.”. Associations are generally not early adopters of technology, but they are taking steps to close the knowledge gap.

Social Media 100

Social Media Revenue Technology Communications 100

Reid All About it

JUNE 14, 2024

Non-dues revenue. Patti Callahan at Association Analytics describes a data-empowered method for thinking outside the traditional non-dues revenue box and shares examples from associations that are leading the way. Plus, unlike social media channels, your association controls your app. Membership app. 1 CAE credit.

Arlington 264

Arlington Revenue Leadership Strategy 264

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 264

LMS Revenue Arlington Education 264

Reid All About it

JANUARY 10, 2020

Hear case studies from nonprofits of all shapes and sizes who are working out through innovation, trial and error, how to thank, engage and capture new supporters through this new and growing area of social media fundraising. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator. More info/register.

LMS 243

LMS Software Chicago Washington 243

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System 80

Learning Management System LMS Revenue System 80

Aaron Wolowiec

JULY 22, 2014

An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. 1 challenge, while cost remains an obstacle. Most associations reported their communications staff manages social media accounts.

Social Media 100

Social Media Recruitment Recruiting Report 100

NXUnite

MAY 14, 2024

These figures will allow you to determine your expected net revenue and better project your fundraising results. Diversify your revenue streams. The cost of acquiring donors who only give once makes it significantly more cost-effective to keep current donors around instead. Develop a budget. Delegate tasks.

Strategy 130

Strategy Revenue Examples Cost 130

YourMembership

DECEMBER 23, 2015

Website traffic increases with video and social media use; with Periscope being the latest craze. Associations often focus on technology from a cost perspective, but must shift to thinking about revenue generation and member value.

millennials 150

millennials Video Member Experience Social Media 150