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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. You don’t need to be the least expensive option in the market, but competitive pricing is a must.”

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Insects for Dinner? New Trade Group Hopes to Make the Case

Associations Now

The group, launched at an event in Detroit, highlights the fact that some startups see the Motor City as ripe for edible-bug manufacturing. This weekend, the North American Edible Insects Coalition (NAEIC) is holding its first-ever meeting as part of the Eating Insects Detroit conference, taking place at Wayne State University.

Detroit 76
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Reinvent What You Do, Not Who You Are

Association Subculture

Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul. Of course not. Our choices and the language we use to express them, have unintended consequences because of the influence we still wield in our society.

Detroit 100
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Podcast: Agency for change

Event Industry News

Johnson started as a flag maker/sail repair business in Detroit, providing for automotive events in the city. Johnson Experience Marketing, discusses the company’s reach, its mission, client objectives and more besides. Johnson Experience Marketing, discusses the company’s reach, its mission, client objectives and more besides.

Detroit 59
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Association E-Learning: 3 Tips to Provide Member Value

Fonteva

How can you, or the e-learning development company you choose to work with, create courses that can’t be overlooked? E-learning courses need to help your association members do something better , whether in their jobs or personal lives. In-person training courses are likely canceled for the near future. Look around you.

Tips 69
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Obsessive Innovation: Why Associations Must Constantly Turn to What’s Next

Associations Now

At the ASAE Annual Meeting & Exposition in Detroit Sunday, opening general session speaker Josh Linkner explained to association leaders the five “obsessions” of innovative thinkers and showed them how they can be adopted back at the office. At which point, of course, it would only be time to find the next innovation.

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Effectively Training a Global Audience: What Works?

Leading Learning

It’s helpful to have an understanding of e-learning course creation, from coordinating subject matter experts (SMEs) and writing scripts to using rapid authoring tools, when creating a successful learning experience. If you’re not careful, you might end up with a chaotic process and a less-than-effective course.

Course 52