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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

If that’s you, or even if you think your members are pretty engaged, this is an area where you should be focusing if you want your members to stick around. How to f ix it: Get your members engaged. Your content is based on real, active data points that inform how you engage with them.

Tools 258
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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Now you might think, of course a learning management system vendor is going to recommend investing in learning technology, but we are not talking about sales! Increased Member Value – members place high value on association education, especially younger members.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. You could also try a webinar series , mini-courses, or an online learn-a-skill challenge. Offer mini-courses that introduce them to your industry or profession. Industry trends job-seekers must know. Scholarships.

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Association Brain Food Weekly: 6.7.19

Reid All About it

MemberSuite recommends a member-first approach to your association’s email strategy. Should suppliers be members ? and bacon, of course. The Road to Member Engagement Is Paved with Personalized Marketing. Their post suggests five steps that will ensure the relevancy and frequency of your emails hits the sweet spot.

Proposal 170
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Data Driven Engagement

Potomac Core

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. Data Driven Engagement takes shape as your Association develops your communication and engagement strategies by specific member segment.