A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Associations Now

SEPTEMBER 18, 2017

FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging.

Email Marketing 91

Email Marketing Marketing Cost Tools 91

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Social Media 98

Nonprofit Marketing Guide

FEBRUARY 1, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

WBT Systems

AUGUST 29, 2017

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs.

Marketing 192

Marketing How To Course Discount 192

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Email Marketing Newsletter 214

Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. You know how I know email marketing isn’t going anywhere anytime soon? And its model, if it holds up, could be attractive to small-scale marketers as well.

Email Marketing 78

Email Marketing Price Marketing Cost 78

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Event Industry News

JANUARY 8, 2020

We want event organisers to have the best registration experience for themselves and their attendees and we offer the products that help them do this… including our email marketing solution, JET Connect. Well, this isn’t going to surprise you, of course there is. That’s why we’re writing this article. Yes, it is.

Email Marketing 75

Email Marketing Marketing System Products 75

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Integrating this tool with your AMS allows for easy recording of course completion in your most comprehensive database. This ensures no credentials are lost (while also allowing you to recommend courses to members accordingly).

Organization 270

Organization LMS Software Social Media 270

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation. IMPACT’s blog is a go-to for news and tips about digital marketing. Marketing Over Coffee.

Marketing 116

Marketing Social Media Houston Resources 116

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Of course it does. Email Marketing vs. Marketing Automation [Explained].

Marketing 149

Marketing Video Resources Content 149

Reid All About it

OCTOBER 4, 2024

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. This live course from Association Academy meets on five Thursdays, 1-2pm ET starting October 17. Association AI. Content strategy. Call-to-action (CTA). More info/register. 1 CAE credit. More info/register.

NJ 258

NJ Email Marketing System Education 258

Higher Logic

AUGUST 30, 2018

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability. For years, organizations have focused on sheer list size – more names in the database means more chances to be seen, of course! Know your audience.

Tips 185

Tips How To Email Marketing Content 185

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Host: ASAE Marketing Professionals Community. More info/register.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Email Maven

MAY 21, 2024

." I had a wonderful time talking to Cecilia Sepp of Rogue Tulips Consulting on the Radio Free 501c podcast about strategies for association email marketing. Cecilia was an excellent host, and we talked about email strategy for associations, best practices, and tips & tricks. Consider this a mini email strategy course!

Email Marketing 52

Email Marketing Strategy Marketing Course 52

Higher Logic

JUNE 4, 2019

Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Send a survey afterward and include a question asking if they’d like to receive more information on additional courses and content related to the webinar topic – then follow up promptly and send that information their way.

Learning Management System 214

Learning Management System Content Course Resources 214

Blue Sky eLearn

MARCH 21, 2018

Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Email Marketing – still one of the best ways to reach your audience, especially if you are using automation tools to share only what is the most relevant to them – like the webinar content!

How To 179

How To Social Media Price Discount 179

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. How many emails and how often?

Sample 130

Sample Email Marketing eBook Discount 130

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89

Tips Email Marketing Newsletter Content 89

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. Tue 8/20 from 11 a.m.

America 264

America Strategy Content Social Media 264

Higher Logic

JUNE 26, 2020

Professionals Australia used Communications, a sophisticated email marketing automation solution , to look comprehensively at their audience’s behavior and set up automated, responsive email workflows based on that data. Download the Ultimate Guide to Marketing Automation to see how this could work for your association.

Recruiting 156

Recruiting Recruitment Email Marketing Member Engagement 156

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

.orgSource

NOVEMBER 11, 2024

Develop data-driven marketing strategies that resonate with different member segments. In a competitive job market, individuals are looking for employers that invest in their professional growth. This can include formal training programs, online courses, workshops, or mentoring from external experts.

Tools 88

Tools Technology Strategy Innovation 88

WBT Systems

JULY 25, 2017

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. They’re relatively aware of educational technology—60% have used the internet for some type of personal learning but only 23% have taken an online course. Lack of time.

LMS 218

LMS Mooc Course Education 218

Reid All About it

AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Press Release Content 270

.orgSource

DECEMBER 17, 2024

Just as Amazon uses AI to suggest products you might like, associations can use AI to recommend relevant professional development courses, connect members with similar interests, or highlight industry news that matters most to each member. Some associations have already seen success by incorporating AI into their strategies.

Member Engagement 88

Member Engagement Strategy Tools Technology 88

WBT Systems

JUNE 26, 2017

If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list.

Member Engagement 161

Member Engagement LMS Education Discount 161

Reid All About it

OCTOBER 28, 2022

Hybrid online courses. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets. Instructional design. digitalNow 2022 recap. 1 CAE credit.

Blended Learning 39

Blended Learning Email Marketing Revenue Education 39

Higher Logic

SEPTEMBER 20, 2017

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Budget is a major consideration, of course, and you’ll want to plan accurately. The longer a project takes to show value, the more risk increases.

How To 197

How To Cost Price Project 197

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Presenters: Harneet Singh, Director of Marketing, Preseem. The premise is two-fold: Grab your favorite grape (in wine form, of course!)

Revenue 370

Revenue North Carolina Leadership Technology 370

Nonprofit Marketing Guide

JUNE 19, 2009

I also need to hear from you about our next free Nonprofit Marketing Guide webinar. Here’s what’s coming up next in the webinar series: June 24: Best Practices in Nonprofit Marketing. Perfect for marketers new to the nonprofit world, or nonprofit staff new to marketing. What will the topic be? Self-taught?

Email Marketing 57

Email Marketing Marketing Conference Newsletter 57