Reid All About it

APRIL 4, 2025

AI tools course. Earn up to five CAE credits from Association Academys live Association Artificial Intelligence Certificate Course , which teaches practical use of AI tools. The course meets Thursdays, 1-2pm ET starting May 22. Learn how to create high-quality text, image, video, and other content with hands-on time in class.

Revenue 213

Revenue Software Certificate Education 213

Reid All About it

JANUARY 10, 2025

Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Goodbye LMS.

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

FEBRUARY 28, 2025

The answer from Amanda Silberling at TechCrunch is not surprising: of course it is, if you outsource your critical reasoning skills to it. Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams. Is AI making us dumb? 1 CAE credit.

DC 258

DC Education Arlington Case Study 258

Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. But, pricing them too low will prevent your team from making any meaningful revenue.

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Price Course LMS Discount 172

Reid All About it

JANUARY 17, 2025

Membership course. The course meets for ten weeks on Thursdays, 1-2pm ET starting January 30. Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Save $50 with promo code BRAINFOOD. More info/register. More info/register. 1 CAE credit.

Education 264

Education Content Tools Strategy 264

WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. Prepare for the Course Validation Process.

Course 161

Course How To eBook Price 161

Association Analytics

NOVEMBER 4, 2024

On the trade association side, revenue or staff size can be vital in how you treat a member organization. With the right tools though, and with the right effort, you can understand that maybe that course IS what everyone wants. And, of course, the wisdom. What about their goal? He has fun stories.

Course 192

Course millennials Survey Certificate 192

Association Analytics

SEPTEMBER 8, 2022

These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. Like others, revenue is most likely top of mind for your association. We are going to share three ways to generate new revenue using your data. No two members are alike. New Audiences.

Revenue 169

Revenue Products Discount Course 169

Higher Logic

SEPTEMBER 12, 2017

Is your program effective at increasing non-dues revenue ? Online educational courses and webinars , as well as in-person professional development classes. Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. What do members think of the program?

Revenue 222

Revenue Price Directory Newsletter 222

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Of course not… or am I? You decide.

Revenue 191

Revenue Tips Massachusetts Certificate 191

Nimble AMS

DECEMBER 18, 2024

Consider providing pricing discounts on continuing education courses or certification programs to boost enrollment and increase long-term engagement in your association. Try using discount promotions in your associations e-commerce site to create an influx of revenue, especially during seasons of slow sales. Boosting cash flow.

Discount 103

Discount Price Revenue Tips 103

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Consider these key questions as you assess your product’s value: How much revenue is it generating and how many units have been sold? A product that was a big revenue driver a year ago, may have lost its appeal.

Products 282

Products Analysis Price Revenue 282

Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135

Revenue Certificate Education eBook 135

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. For Marketers.

Software 159

Software Revenue Press Release Communications 159

Reid All About it

NOVEMBER 29, 2019

. – Demystifying Event Marketing. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. 1 CMP credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Nimble AMS

MARCH 29, 2022

It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.

Revenue 122

Revenue Discount Tools Certificate 122

Blue Sky eLearn

JUNE 23, 2017

When we realize eLearning is not bound by the same constraints as in-person events, new opportunities multiply our revenue potential. Understand Your Market. Before setting pricing, it’s critical to understand your market. Quantify your market share and set realistic goals for expected revenue. Try These On.

Price 193

Price Revenue Certificate Course 193

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214

Texas Florida Email Marketing Newsletter 214

Association Analytics

JANUARY 30, 2023

Know What Educational Content is Worth Creating Analyzing data can help associations identify dead-end courses – or courses members take that don’t result in a secondary action – versus courses that lead to a track of other courses or the purchase of a product or service.

Member Experience 321

Member Experience Analysis Course Survey 321

Nimble AMS

FEBRUARY 14, 2022

The Nimble AMS Spring ‘22 release is packed full ways to help you grow revenue. Less clicks means more revenue. Good-bye cart, hello revenue. . With new APIs, integrating with your learning management system (LMS) has never been easier to increase member value and grow non-dues revenue. ?? . SynchedLearning APIs .

Revenue 128

Revenue Learning Management System LMS Certificate 128

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

JANUARY 22, 2021

Maddie Grant and Jamie Notter at Propel have launched a free course, Introduction to the Rockefeller Habits. A few CEOs whom I admire practice these habits so I plan to make room in my schedule to take the course. Marketing Automation & Technology Systems Demo Day. . Marketing Automation & Technology Systems Demo Day.

Innovation 370

Innovation Education Communications Strategy 370

Nimble AMS

APRIL 29, 2022

Are you looking for tried and true methods to maximize your association revenue? There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Try out these four proven revenue boosters ?at

Revenue 111

Revenue Strategy Member Experience Discount 111

Reid All About it

SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Virtual event sponsors/exhibitors. Virtual conference success stories. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.

LMS 369

LMS Certificate America Committee 369

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

YourMembership

OCTOBER 10, 2019

Pricing your association’s learning courses can be tricky, but important, business. Continuing education is a valuable member benefit and a great source of non-dues revenue for your association. With the new year quickly approaching, here’s a look at some strategic pricing practices you should be thinking about.

Price 225

Price Education Content Revenue 225

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.

LMS 264

LMS Revenue Arlington Education 264

Nonprofit Marketing Guide

NOVEMBER 3, 2021

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship. The Creating an Email Welcome Series Online Course. Welcome Email.

Email Marketing 115

Email Marketing Marketing Newsletter Course 115

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341

Association Analytics

FEBRUARY 14, 2023

However, I wished they could have utilized me to help grow their revenue and monetize data for their industry. If it’s not enough to consider the human resource impact, consider this instead: while I was working full-time, I obtained my business degree and took many very useful courses in marketing, economics, statistics, and finance.

Discount 321

Discount Leadership Tools Resources 321

Blue Sky eLearn

MAY 16, 2019

Webinar and Course calendars with dates of events, scheduled speakers, and due dates. Some important reports that come to the top of my head include: Revenue reports. Course/webinar registration numbers. You may have a full marketing department handling everything, you may not. Revenue Share Agreements.

Tips 211

Tips Education FAQ Sample 211

Higher Logic

MAY 9, 2017

With the right LMS software, you can create courses for each of these learning types. That makes your courses more effective, helping members retain information they can use to improve their personal or professional lives. Course Creation Tools. Modern learning management software is an end-to-end eLearning solution.

Learning Management System 220

Learning Management System System LMS Software 220

Reid All About it

FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Presenters: Harneet Singh, Director of Marketing, Preseem. The premise is two-fold: Grab your favorite grape (in wine form, of course!)

Revenue 370

Revenue North Carolina Leadership Technology 370

Reid All About it

JUNE 21, 2024

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s Membership course. AI and events. Association trends.

Arlington 264

Arlington San Diego Course Strategy 264