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Association Brain Food: 2.7.25

Reid All About it

Association SEO course. Earn up to 5 CAE credits by taking the SEO for Associations Certificate Course. This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. AMS selection.

Chicago 275
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Association Brain Food Weekly: 6.11.21

Reid All About it

Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Event budgets. More info/register.

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How to Make Analytics a Priority – Finally!

Association Analytics

When you ask them what their biggest asset is you commonly hear members or employees. Of course, they are valuable assets, but data is, too. In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. Most people don’t.

How To 169
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Why Some Long-Time Members Choose to Stay Engaged with Their Association

Smooth The Path

But some long-time members choose to stay engaged, and this is what they say engages them: Long-time members tend to be very advanced in their career. They lead teams, big projects, or organizations and they deal with many complex problems. Problems that fewer people before them have solved.

Course 96
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Turning Our Members’ Problems into Opportunities

Smooth The Path

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. Of course he is right. We solve the problems that nag our members, problems that no one else cared to solve or could solve. This is the essence of an association.

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How New Members are Prompted to Engage

Smooth The Path

They had a problem they didn’t know they had but read about it in one of the emails from the new member email series. They heard about a course that everyone is raving about and upon joining they got a discount coupon to sign up. Reverse engineer these reasons new members engage and engage more new members.

Sample 68
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4 Ways to Enhance Your Association’s Online Presence

Achieve

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. Compile member data from applications, surveys, event attendance, and engagement with past online communications.