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Association Brain Food Weekly: 7.31.20

Reid All About it

Please consider participating in Marketing General Inc.’s Whether you are an association executive, business professional, or the parent of a student, there are valuable insights to gain from these leaders about the future of education and work, innovation, crisis management, and community-building. More info/register. 1 CMP credit.

Montana 362
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Content Marketing: Just Do It!

Vanguard Tech

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled " The Hottest Tool in Member Retention: Content! ". But then I realized that the first point of a content marketing strategy is to just do it ! I take thoughtful risk.

Content 70
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Association Brain Food Weekly: 3.21.16

Reid All About it

Central (networking at 8:30 a.m.) – Dallas Fort Worth Association Executives Association Day. – Columbia (MD) Idea Swap for Marketing. Learn how to keep your marketing efforts fresh, current, and relevant without breaking your budget. Presenter: Jeff De Cagna, FASAE, Principled Innovation LLC. More info. (1

Raleigh 150
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Association Brain Food Weekly: 6.14.19

Reid All About it

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 201
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Association Subculture Reflects on ASAE 2011 in St. Louis

Association Subculture

We managed to avoid any Candy Spelling-esque debacles and Dallas incorporating volunteers into their 2012 video was really good. And can I just give a special Association Subculture what-what to whoever the genius was in Dallas who gave us little laptop speakers? innovation. (6). marketing. (2). Principled Innovation LLC.

St. Louis 100
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GMA Executive Conference: Perhaps the End of a Very Good Thing? A Review

Association Navigator

It’s about the exponential increase in capabilities from new technologies and human innovation. The Conference also included recognition of innovation and creativity by E&J Gallo Winery and PepsiCo. I lead a presentation on video use by associations at the recent ASAE Annual Convention in Dallas. What’s next?

Review 100