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Association Brain Food Weekly: 11.20.20

Reid All About it

From the rise of the hybrid event model, rapidly emerging technologies, increased online communities, wider global reach and new revenue streams, one thing is certain, the future will open up more opportunities for events than ever before. Maximizing Revenue through Smart Pricing Strategies. More info/set reminder.

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Association Brain Food: 5.12.23

Reid All About it

If you’re selecting any type of technology that relies on integration, you must read this non-technical guide on API for association leaders. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Demystifying API. More info/register.

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Association Brain Food Weekly: 7.31.20

Reid All About it

Ask your questions regarding strategies, best practices, and tactics across the full event marketing funnel (from leads to revenue) and expand your role beyond execution to designing experiences that deliver on business objectives by understanding how event marketing works. 1 CMP credit. More info/register (fee for non-MPI members).

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American Heart Association Experiments With Revenue-Raising Ideas

Associations Now

The American Heart Association’s chairman wants to see his organization’s revenues hit $1 billion annually to better serve the group’s mission. The American Heart Association is experimenting with new ways to grow revenue, according to an interview with AHA Chairman Ron Haddock in the Dallas Business Journal.

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Association Brain Food Weekly: 6.14.19

Reid All About it

Host: Dallas-Fort Worth Association Executives (DFWAE). Join a roundtable discussion about the very good reasons that your business unit might go out, specify, evaluate and purchase a technology solution without involving your IT peers. Organizer: ASAE Technology Professionals Council. Alison Best, CDME, Partner at CFObd.

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Association Brain Food Weekly: 9.25.20

Reid All About it

How to Scope and Implement Virtual Event Technology. Virtual event technology is key for pulling off a virtual event, but implementing new tech is never easy. Presenters: Taylor Bohn, Senior Event Technology Analyst at Cvent. Expand Non-Dues Revenue Streams with SEO Content Pillars. Host: Unleashed Technologies.

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From the Corner Office: John Graham, ASAE The Center for Association Leadership

Association Adviser

John, what is the biggest change you’ve seen on the association landscape since we talked in Dallas this time a year ago? I’d say mobile technology. Non-dues revenue (NDR) is essential to keeping the cost of dues down. Technology is one of the most important investments you can make to remain relevant.