This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The Naylor Client Marketing team had the privilege of attending this year’s esteemed ASAE Marketing, Membership & Communications Conference (MMCC), a prominent annual gathering held in the heart of Washington, DC.
Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.
Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.
Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.
Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic emailmarketing, and current trends in online fundraising and social media. Zoom and Washington DC). 1 CAE credit.
Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Learn about the digital relationship between content, marketing and eLearning. More info/register.
The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketingemails – to their members and community. EmailMarketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.
The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketingemails – to their members and community. EmailMarketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.
TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Host: Sinch Email Wed 9/25 at 12 p.m. Motivation to learn. Microlearning. More info/register. to 2:10 p.m.
We will take you through a number of strategies and technologies that can help you support your members and transform your organization, including emailmarketing, member portal, relationship management, online events, and remote working and digital transformation. More info/register. Host: Professional Advantage. Tue 12/1 at 12 p.m.
Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Location: Washington DC.
Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – EmailMarketing: The Workhorse of Online Communications. Uncover ways you can immediately improve your emailmarketing results. More info. (1 More info.
In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.
Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of emailmarketing best practices. Tue 7/17 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC. The 2018 Membership Marketing Benchmarking Report.
– Chapter Roundtable in Washington DC. Location: Washington DC. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation.
As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association EmailMarketing Benchmark Report on emails sent using marketing automation. Location: Washington DC.
Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – EmailMarketing: The Workhorse of Online Communications. Uncover ways you can immediately improve your emailmarketing results. More info. (1 More info.
Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. Tue 11/6 at 12 p.m. 1 CAE credit.
AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register. Host: ASAE. Tue 10/25 from 10 a.m.
Does your emailmarketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Location: Washington DC.
Presenter: Anna Toon, learning product marketing manager, Abila. In this digital age, how you interact with your prospects will determine the success of your marketing. Learn how to increase engagement to drive pipeline, how to move from passive to active marketing, and how to leverage behavioral data to find your best leads.
Chapter Roundtable in Washington DC. Location: Washington DC. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Locations: Washington DC and online. Host: Wild Apricot. Presenter: Joy Duling, Membership Growth Expert.
WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Tue 3/27 at 12 p.m.* – Association Workplace Study: New Preliminary Results (Washington DC). Location: Washington DC. Host: ASAE.
Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC. 1 CAE credit. More info/register.
. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.
Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (
A 2019 Campaign Monitor report reveals the latest emailmarketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. When should nonprofits send an email? percent) had been the No.
.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Location: Washington DC. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing. 1 CAE credit. More info/register. Host: ASAE Government Relations Section Council. Thu 2/28 at 2:30 p.m. Does Your Data Hoard Spark Joy? Alexandria VA).
. – Attract New Members with the Influencer Method (Washington DC). Location: Washington DC. Learn How to Take Your Email Game to the Next Level. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Lunch provided. 1 CAE credit.
Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Associations Catalyzing Entrepreneurship – online and Washington DC). Tue 2/19 at 2 p.m.
Q2 EmailMarketing Tips Hear insights from six of the industry’s leading emailmarketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m.
Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Location: Washington DC. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. 1 CAE credit.
The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m. 1 CAE credit.
The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to emailmarketing.
I’m not sure why but the volume of junk emailmarketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” We recently asked reporters in all 50 states and Washington, DC.”
It’s as simple as typing “DC Freelance” in the search box. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. Note: If your office is in an expensive area like DC or New York City, it may be wise to look elsewhere for a freelancer.
MCON takes place June 5-6 in DC. Try one of these 15 Brilliant Ways to Grow Your Nonprofit with Word of Mouth Marketing from WildApricot. Find out How to Spam-Proof Your EmailMarketing. And John Haydon shows you How to Make Your MarketingEmails Stand Out in Your Donor’s Inbox. Nonprofit Training.
Greetings from DC! Here are 50 Social Media Marketing Influencers to Follow in 2017. Apr 5: 30 EmailMarketing Questions in 30 Minutes with Kivi Leroux Miller. I’d love for you to take a moment to share some Mixed Links with me… Interested in Snapchat? Parts 1 and 2 are $199.
Also: How one DC-area vehicle-rental company has taken advantage of the Pokémon Go buzz. The fear of missing out, or FOMO, is great for marketers who are trying to get people to buy a product. Idea for a staff Pokémon Go activity in #DC Metro! area,” Marketing Manager Therese Howe explained. That’s not a good thing.
Drinks in DC for #17NTC with Amy Albrecht, Angela Crist, and Maggie Siemer. Chester Branch gives us the skinny on the 7 Digital Marketing Trends That Will Rule 2017 [Infographic]. Apr 5: 30 EmailMarketing Questions in 30 Minutes with Kivi Leroux Miller. Offer expires tonight at midnight ET. Looking for a new job?
Take this specific case emailed to me for advice last week (with identifying information removed by request): “We’re a politically focused nonprofit think tank, and we work to improve bipartisanship in DC (a herculean task!)
Make the decision, then follow through: Before we even made the call, I started working on an email to our attendees—in MailChimp no less, because I like to use emailmarketing apps to plan weddings—letting them know what was happening. (I
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content