Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Recharge your Member Experience. Host: American Marketing Association.

Chicago 38

Chicago DC Tools Washington 38

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MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Solving with ACE: A Design Thinking Experience (Washington DC and virtual). Location: Washington DC and virtual. Be an AI Superhero: Predict and Optimize the Member Experience.

DC 170

DC Washington Social Media Revenue 170

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DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Tips Library 186

Reid All About it

MAY 10, 2019

Mike Murray, Content Marketing Institute ). When you’ve crossed the finish line of this challenge, you’ll be able to develop marketing and communications that provide a clear and simplified value message to your audience. Data Segmentation and Its Huge Impact on the Member Experience. Jimmy Daly, Animalz ).

Member Experience 170

Member Experience DC FAQ Washington 170

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving. .);

DC 170

DC Washington Tools Certificate 170

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MAY 24, 2019

Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. B2B SaaS marketers, you may want to review these SaaS content marketing statistics from Emily Byford. Location: Washington DC. Thu 5/30 at 12 p.m. 1 CAE credit.

DC 170

DC Washington Illinois Content 170

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here. Take a look.

Library 219

Library Course Video Products 219

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Using data-driven insights and AI can help you be invaluable to your members. . More info/register. 1 CAE credit.

Tools 281

Tools Strategy Revenue Education 281

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OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving. .); 1 CAE credit.

DC 150

DC Washington Social Media Strategy 150

Reid All About it

NOVEMBER 9, 2018

Chapter Roundtable in Washington DC. and how to get the right statistics to prevent national and chapter level members from leaving. and how to get the right statistics to prevent national and chapter level members from leaving. Location: Washington DC. Locations: Washington DC and online. Host: Wild Apricot.

Chicago 175

Chicago DC Washington Software 175

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APRIL 19, 2024

If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. ACTIVATE: The Marketing Event for Event Marketers No fluff.

Education 258

Education Social Media Content Strategy 258

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OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? What can automation be used for? CAE credit.

LMS 264

LMS Leadership Strategy Recruiting 264

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JUNE 28, 2019

Kim Moutsos, Content Marketing Institute ). You have a reason to splurge on big ziti-style pasta tubes from that specialty brand you normally don’t purchase. .* – Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Location: Washington DC. Greg Sterling, Search Engine Land ). CAE credits.

Washington 170

Washington DC LMS Education 170

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OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. It is no longer a weird experiment in some back room with a tiger team.”

Revenue 264

Revenue Certificate Education Tools 264

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SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. MemberSuite describes how technology (beyond the conference app) can help you improve the event attendee experience. What a member (or anyone) says they need isn’t always what they really need. 1 CAE credit.

DC 34

DC Washington Revenue Review 34

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NOVEMBER 30, 2018

Hot State Tax Topics for Nonprofits (Washington DC and online). Location: Washington DC and online. Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Nikki Minard, VP of Digital Marketing.

Innovation 191

Innovation Technology DC Tips 191

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Strategy 195

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MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Host: American Marketing Association Speakers: Emily Dick, Director, Demand Generation, and Tiffany Sanford, Assistant Team Lead, Demand Generation, Cvent Tue 3/7 at 2 p.m.

Revenue 39

Revenue Tools Education Member Experience 39

Nimble AMS

NOVEMBER 13, 2022

The Nimble AMS team will see you at AMS Fest 2022 on November 16-17 in Washington, DC. We can’t wait to reconnect with members of the association space and show off all Nimble AMS can do for your organization. Is your current software user-friendly for members? . A great place to begin is with market research.

Tips 124

Tips Software FAQ Association Management 124

Nimble AMS

APRIL 27, 2023

In mid- April , the Nimble AMS team attended the 2023 Salesforce World Tour in Washington DC. If your association wants to experience the Salesforce culture, this event is the place to do it. Your organization will have the opportunity to witness the entire Salesforce ecosystem in action, from Tableau Analytics to Marketing Cloud.

DC 109

DC Innovation Class Washington 109

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JUNE 7, 2019

Guest: Tyler Gates, managing principal at Brightline Interactive and president of the DC Chapter of the VR/AR Association. The Road to Member Engagement Is Paved with Personalized Marketing. Megan Lopez, senior marketing manager at Personify. Presenter: Mark Bornstein, VP of Content Marketing, ON24. 1 CAE credit.

Proposal 170

Proposal eBook Tips Maine 170

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JULY 5, 2019

– Chapter Workshop: Leverage Chapters to Engage & Grow Membership (Washington DC). Learn how to leverage chapters as a channel to reach new audiences, tap into (and boost) chapters’ unique ability to provide community and optimize the member experience, and leverage chapter experiences to drive community influencers.

North Carolina 34

North Carolina Chicago Washington Handbook 34

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SEPTEMBER 6, 2019

Gaining a Competitive Edge with Content Strategy (Washington DC). An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. Location: Washington DC. Turn Member Engagement and AMS Data into Effective Marketing. Tue 9/10 at 3 p.m.

Chicago 37

Chicago LMS New York Member Engagement 37

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Education Chicago System 195

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JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Location: Washington DC. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Wed 7/12 at 5 p.m. AI and event planning. 1 CAE credit.

Education 195

Education Tools Chicago Technology 195

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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 233

Revenue Education Survey Strategy 233

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MAY 13, 2022

See if cohort programs are something your market might be interested in. They explain how these factors affect the member experience, how the AMS market is changing and what to look for in an AMS. Location: online and Washington DC. Presenter: Thorben Grosser, VP of Product Marketing & Events.

Technology 44

Technology Arlington Revenue Project 44

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APRIL 17, 2020

Lisa Block at Velvet Chainsaw Consulting reminds associations that decisions made in response to this crisis will have a long-term impact on members, so act with generosity and empathy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). New York Times ).

North Carolina 44

North Carolina Revenue Montana Content 44

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OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register. Host: ASAE. Tue 10/25 from 10 a.m.

Revenue 45

Revenue Email Marketing Education Review 45

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention. After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle.

LMS 150

LMS Arlington Review Content 150

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JANUARY 20, 2017

Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention. After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle.

LMS 150

LMS Software Cost Arlington 150

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? .

Revenue 207

Revenue Chicago Content Leadership 207

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NOVEMBER 1, 2019

Do you wish your members would spend more time on professional development? WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Location: online and Washington DC.

Washington 34

Washington Social Media Education Texas 34

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JUNE 16, 2023

Barbara Palmer at PCMA Convene says these Next Gen Event Goers won’t settle for the standard event experience—they expect to be captivated. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Renew: Is Your Member Renewal Journey Magical or Miserable?

Tools 195

Tools Project Revenue Metro 195

Association Adviser

JUNE 13, 2018

Last month, I attended the ASAE Marketing, Membership, and Communications Conference in Washington, DC. This year, the keynote speakers and learning lab presenters highlighted the importance of shaking things up in your marketing and membership strategies, and keeping a fresh perspective to stay ahead of the latest marketing trends.

DC 66

DC Washington Member Experience Strategy 66

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DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m. 1 CAE credit. More info/register.

Strategy 275

Strategy Technology Arlington Education 275

Potomac Core

APRIL 9, 2015

Both before and after the end great recession for profit competitors are aggressively marketing their way into Association markets. Commercial firms are investing heavily in tech savvy marketing and they are making their way into the C Suites of small, medium, and large firms across the United States.

eBook 100

eBook United States Survey Member Engagement 100