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NOVEMBER 29, 2019

. – AWTC End-of-Year Reception (Washington DC). Location: Washington DC. When you recruit members, you’re inviting them to your organization’s “party.” Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent.

West Virginia 360

West Virginia Washington DC Revenue 360

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Education Revenue 213

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JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 294

DC Washington Member Engagement Content 294

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JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day. Sponsorships.

Innovation 370

Innovation Education Communications Strategy 370

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NOVEMBER 20, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap). More info/register. Mon 11/23 at 11 a.m. –

Certificate 370

Certificate System Dallas Recruiting 370

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FEBRUARY 21, 2020

Joe Williams, Content Marketing Institute ). We eat collards just about every week since they’re one of the best-looking vegetables at the farmers market during the cold season. Presenter: Josh Kashorek, Director of Marketing at Journity . DC Idea Swap). Location: Washington DC. Time, for everyone, is money.

DC 221

DC Washington Education Content 221

Spark Consulting

APRIL 26, 2013

Scott Oser and Tina Myers also had some great tips to share on grassroots member recruitment at last week’s Alexandria Brown Bag. ASAE-GW is doing corporate social responsibility projects with Thrive DC (via ASAE), although I’m having trouble locating any more information about it on the ASAE website.

DC 150

DC Recruitment Recruiting Project 150

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OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.

LMS 264

LMS Leadership Strategy Recruiting 264

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

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JUNE 7, 2024

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Location: Washington DC. Location: Washington DC. Seems like a good place to start.

Chicago 264

Chicago DC Washington Strategy 264

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SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. You’ve worked your a** off to recruit new members and you’ve successfully brought them aboard. Presenter: Julia Campbell of J Campbell Social Marketing.

LMS 186

LMS DC Washington Social Media 186

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Host: PCMA.

San Diego 370

San Diego Strategy Education Price 370

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APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

DC 207

DC Recruiting Recruitment Washington 207

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). Location: Washington DC.

DC 170

DC Washington Las Vegas Review 170

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JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Meeting Your HR Needs in 2020 (Washington DC Idea Swap). Location: Washington DC. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits.

LMS 243

LMS Software Chicago Washington 243

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JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). The State of Marketing in 2018: Where We Are & Where We’re Going. Emma surveyed over 200 marketers and interviewed 25 leading experts to learn where marketers are (and where they’re going) as an industry.

Cleveland 31

Cleveland DC Washington Press Release 31

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Host: American Marketing Association Speaker: Emily Dick, Demand Generation Director, Cvent Wed 11/8 at 2 p.m.

Tools 281

Tools Strategy Revenue Education 281

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AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag). Location: Washington DC. Thu 8/15 at 11:30 a.m.

Columbus 39

Columbus millennials LMS North Carolina 39

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MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Locations: virtual and Washington DC. More info/register.

LMS 170

LMS DC Price Washington 170

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FEBRUARY 16, 2018

.* – Hire Purpose Career Café (Washington DC). Location: Washington DC. Association Women Technology Champions Meetup (Washington DC). Location: Washington DC. How to Write Emails for People Who Don’t Read (Washington DC Idea Swap). Location: Washington DC. More info/register. Wed 2/21 at 4 p.m.

DC 150

DC Washington Recruiting Recruitment 150

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Revenue 188

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FEBRUARY 28, 2020

Lifecycle marketing is where it’s at, says Julia McCoy at Marketing Profs. This Bon Appetit shortcut gave me an excuse to buy really good kielbasa from Mae Farm —they’re right next door to my seafood store in the farmers market. A Conversation with the “Lobbyist Hunter” (online and Washington DC). Forget that.

Washington 44

Washington DC Education System 44

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MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities.

DC 150

DC Washington Denver Strategy 150

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 351

Montana Certificate Conference Education 351

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NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. Tue 11/6 at 12 p.m.

Chicago 38

Chicago DC Tools Washington 38

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SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Consultants In Person Meet Up for DC/MD/VA (Washington DC) See agenda attachment in this ASAE Collaborate discussion.

LMS 264

LMS Revenue Arlington Education 264

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SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.

Arlington 150

Arlington DC Washington Chicago 150

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JULY 20, 2018

The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Presenters: Tony Rossell, Senior Vice President, and Matt Kerr, Research Manager, Marketing General, Inc. Location: Washington DC.

LMS 30

LMS DC Washington Member Engagement 30

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OCTOBER 26, 2018

.* – ASAE NextGen Talks: Connecting w/ Executives (Washington DC). Location: Washington DC. ASAE NextGen Talks: Connecting w/ Executives (Washington DC). Location: Washington DC. You’ve probably wondered from time to time, or maybe all the time, how does my event program compare to the rest of the market?

DC 34

DC Washington Chicago LMS 34

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AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Guest: Elizabeth Glau, CMP, Product Marketing Manager, Sciensio. Leveraging Live Events for Membership Recruitment. Host: KiKi L’Italien, founder, Amplified Growth. Tue 9/4 at 2:30 p.m.

Chicago 37

Chicago LMS Washington Tools 37

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JUNE 30, 2017

LMS provider WBT Systems explains how to plan and market an online learning challenge that creates industry buzz and momentum for further learning. Learn how to define and measure engagement, and how to track that measurement based on retention and recruitment. Presenter: Kevin Yanushefski, product marketing manager, Cvent.

Chicago 154

Chicago DC Washington LMS 154

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JUNE 14, 2024

If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance.

Arlington 264

Arlington Revenue Leadership Strategy 264

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. Gamification at events.

Revenue 264

Revenue Price Denver Tools 264