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Since 2004, Julia Hamm , President & CEO of Washington, DC based Smart Electric Power Alliance ( SEPA ), positioned the organization as the strategic partner to help the electric utility industry transition to a clean energy future. Grew annual revenue from $300,000 to $12 million. Millennial’s as key to club workforce.
Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history. Location: Washington DC. Location: Washington DC.
.* – Engaging Your Association’s Staff and Board in Your Corporate Partnership Program (Washington DC). Location: Washington DC. Host: DC-Area Partnership Professionals Network Idea Exchange. How a Microlearning Program for Your Members can Boost Non-dues Revenue and Member Engagement. Location: Washington DC.
One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. Daughtry, M.Ed.,
Unrelated Business Income Tax (UBIT) and employment taxes are fertile ground for collecting additional tax revenue. – Stand Out in 30 Seconds: Effective Communication for Millennial Professionals. Host: Association CareerHQ and Millennial Week DC. The Greater China Update (Washington, DC). More info/register.
. – Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Hear about key workplace preferences of millennials and how you can align needs cross-generationally, and best practices at high-ranking companies that have unlocked the power to attract, engage and retain top millennial talent.
What percentage of your education revenue comes from selling professional development to nonmembers? It’s not just Millennials. 8 Ways to Get Gen Z and Millennials to Give. Learn the Story and Evolution of ASAE’s Key Non-Dues Revenue Drivers. You might get some ideas for your association. More info/register.
Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. Visualizing the Future: AI, Dataviz, and Real-World Impact (Washington DC) Learn how AI is being designed for trust and feedback, examining features in everyday technologies. Location: Washington DC.
If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. – How to Move Past the “Millennial” Conversation & Actually Change Your Association. . – Buy, Buy, Baby: Making eCommerce Work for Your Association. Thu 5/19 at 12 p.m. Virtual Lunch).
CB Insights looks at 12 industries that are supposedly being killed off by Millennials , if you believe the clickbait headlines. New “auto renewal” laws in DC and several states will affect how associations handle membership communications. Locations: online and Washington DC. Unlocking Revenue by Driving Learner Engagement.
If you’re going to ASAE Annual in Cleveland and live in the DC area, join KiKi L’Italien on the Association Chat Road Trip to ASAE Annual. Non-dues revenue. Hear about practical strategies, best practices, and real-life examples to maximize revenue potential and drive success beyond traditional membership models. Membership app.
Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. The Impact of Mergers & Acquisitions on a Business Model: How the ABA Responded to Change (Washington DC). Location: Washington DC. Small Association Brown Bag Discussion (Washington DC). Wed 3/18 at 12 p.m. –
Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Location: Washington DC. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. CAE credit.
Tue 9/19 at 9 a.m.* – Fiduciary Training for Associations/Nonprofits: The How To’s of Investment Oversight (Washington DC). Chapter Roundtable in Washington DC. Location: Washington DC. I’ll be happy to feature it as long as it’s not too product-centric. More info/register. Host: C Systems Global. Tue 9/19 at 12 p.m.
. – The Pros and Cons of Having Corporate Partners (Partnership Professionals Network Idea Exchange – Washington DC). Location: Washington DC. Member-Facing Analytics: A New Potential Revenue Source for Associations. Associations’ Role in Education and Workforce Development (Lunch and Learn – Washington DC).
The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Chicago IL). Location: Washington DC. Don’t fall for sensational generational learning myths.
MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. Some quick hits before we get to this week’s list of free webinars: 3 things research shows about engaging Millennials in your cause or association. Location: Washington DC. Blue Avocado ). Marketing Land ). Grimes, Esq., 1 CAE credit.
.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Location: Washington DC. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA). 1 CAE credit. More info/register. Host: ASAE Government Relations Section Council. Presenter: John S. Foster, Esq.,
Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m. Marketing to younger generations. Strategic partnerships.
On the other side of the age bracket, WBT Systems explains how to attract the interest of millennials: help them get a job by providing online learning and early-career resources. Chapter Roundtable in Washington DC. Location: Washington DC. Bradford Fitch, President and CEO, CMF. Tue 8/7 at 12 p.m. Lunch provided. 1 CAE credit.
Marketing to Gen Z and millennials. Membership Mondays Winter Celebration (Washington DC) Enjoy beer, wine, soft drinks, and a light nosh to celebrate a great 2023. Location: Washington DC. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – More info/register.
Teaming together, Association Chat and DC photographer Geoff Livingston are taking studio portraits of association employees who can tell us “why associations matter.” Reducing the Loss of Corporate Sponsors/Partners (Brown Bag Lunch Idea Exchange, Washington DC). Location: Washington DC. Tue 3/26 any time from 10:30 a.m.
Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC.
By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. DC SAFE (Small Association Forum for Executives). – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership . 1 CFRE credit. Host: Abila.
That’s the question the Professionals for Association Revenue asked several association executives and consultants. The For-Profit Competitors Are Here More and more, for-profit private networks and communities are competing with associations for membership, engagement opportunities, and revenue. Location: online and Washington DC.
Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” The post A Startup Strategy for Building a Millennial Membership appeared first on Associations Now. But Ben Brown is going to try, anyway.
Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era. Location: online and Washington DC. Boosting Non-Dues Revenue: 3 Tactics to Increase the Engagement of Sponsors, Exhibitors, and Advertisers. (Caroline Forsey, HubSpot ). Stu Sjouwerman, KnowBe4 ). Nisha Chittal, Vox ).
The National Speakers Association’s Influence 2015 conference heads to Washington, DC, this weekend. Location: Washington, DC. On “Money Monday,” every main stage and breakout session on is dedicated to game-changing, revenue-making ideas. Association: National Speakers Association. Conference: Influence 2015.
. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Many associations will need to adjust their structure to attract and retain millennials and Gen Z, whose members will bring critical skills and a fresh perspective to the association community. Thu 3/15 at 12 p.m./12:30
Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Chapter Roundtable in Washington DC. Location: Washington DC. Be What Millennials Want: a Content Curator. 1 CAE credit. Location: Alexandria VA.
Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Adrian’s post features a Sargent painting, which immediately caught my attention and prompts me to tell/remind you about the Sargent exhibition at the National Gallery of Art in DC. Winter Symposium (Washington DC).
Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Save the dates: Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Tue 10/31 at 2:30 p.m. 1 CAE credit.
Learn how docuseries can increase your association’s recruitment, retention and revenue; position your association and members as leaders in your industry; and capture your association younger, fresh-to-the-industry audiences. A World Beyond AMS (Washington DC). Location: Washington DC. Host: CMX Connects DC. CAE credits.
Chapter Roundtable in Washington DC. Location: Washington DC. Vetting Member Needs and Market Opportunities (Executive Exchange: Associations Catalyzing Entrepreneurship – Washington DC or teleconference). Solving the Mystery of Association Innovation: 7 Practical Steps to Increasing Members, Revenue and Value.
Manager, Grassroots Advocacy, National Restaurant Association Kirstie Tucker, Founder, DC Fly-Ins Sherry Whitworth (Moderator), Managing Director of Public Affairs and Advocacy, FiscalNote Thu 3/2 at 2 p.m. Hosts: FiscalNote/VoterVoice and The Advocacy Association Speakers: Joe Franco, President, The Advocacy Association Lindsey Miller, Sr.
– Chapter Roundtable in Washington DC. Location: Washington DC. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. DC-Area Partnership Professionals Network Idea Exchange (Alexandria VA). – Growing Digital Member Engagement (Washington DC). 1 CAE credit.
Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Learn how to determine the needs and revenue-generating potential of different membership segments so you can develop successful targeted marketing campaigns. Location: Washington, DC. 1 CAE credit.
DC Small Association Forum for Executives (Washington, DC and conference call). Wed 11/16 at 1:30 – Associations Tableau User Group (Washington, DC). Explore emerging perspectives from Abila’s membership study, including the top ways to attract Millennials, keep Gen Xers, and engage Matures. More info/register.
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