Spark Consulting

APRIL 17, 2013

Want to foster a culture of innovation? Nope – creative problem definition. Marketing troubles? blog roundup community conferences innovation leadership management marketing membership ASAE Associations Now creativity Informz Internet privacy Jay Daughtry Jeff Hurt online advertising Technology Review Twitter'

Review 150

Review Innovation Tips Leadership 150

Spark Consulting

JUNE 25, 2014

Maddie McGary breaks down the reasons associations have trouble with content marketing. From that, you should definitely take that, if you’re in any way responsible for your association’s social platforms, you need to be following John Haydon. Which of these 20 business mistakes is your association making?

Social Media 150

Social Media Review Innovation Conference 150

Jamie Notter

SEPTEMBER 12, 2012

I facilitated a staff retreat for a department within a larger association yesterday, and they asked me to talk to them about innovation. So instead of borrowing a definition of innovation from one of the many innovation experts out there, I decided to invent my own definition: Innovation is change that unlocks new value.

Innovation 70

Innovation System Products Strategy 70

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MAY 29, 2020

Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Virtual event ebook. Intriguing.

San Diego 259

San Diego Conference North Carolina Strategy 259

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OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Greg Satell, Innovation Excellence ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media.

DC 50

DC Washington Content Education 50

Spark Consulting

JUNE 17, 2014

I mean, consultants also bring (hopefully) experience in the field (in my case, associations) and in particular disciplines in that field (membership and marketing for me) and the breadth of knowledge and experience that comes from working with a bunch of different types of organizations and keeping up on the latest research and trends.

Innovation 150

Innovation Course Leadership Conference 150

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NOVEMBER 2, 2012

This difference between innovating privately and innovating out loud is one of the most significant differentiators between successful innovators and those that fail. Unfortunately for anyone in the industry who was hoping for a definitive answer, however, the paper’s latest financial results are a mixed bag.”

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New York Innovation Content Revenue 150

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AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. Tue 8/20 from 11 a.m.

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America Content Social Media Strategy 264

Spark Consulting

JUNE 2, 2021

When Maddie Grant and I were researching The No BS Guide to Digital Transformation: How Intentional Culture Change Can Propel Associations Forward , we found all sorts of definitions, depending on the perspective of the definer (marketing, tech, HR, C-suite, etc.).

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Technology Tools Process Industry 195

Reid All About it

SEPTEMBER 15, 2017

If you’re wondering what former Aptify founder Amith Nagarajan has been up to since selling Aptify —because he’s definitely a guy to keep an eye on—Ben Martin CAE talked to him over at theNIRD.org. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Lunch provided.

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Raleigh Arlington Social Media DC 204

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. – Innovation by Design: Building Your Innovation Capabilities to Deliver More Value to Members. We’ve all heard leaders declare, or perhaps you’ve said it yourself, “we need to be more innovative.” flight to Orlando.

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LMS Recruitment Recruiting Innovation 150

Reid All About it

APRIL 15, 2016

The best professional development opportunity this week is definitely the digitalNow conference. – Innovation by Design: Building Your Innovation Capabilities to Deliver More Value to Members. We’ve all heard leaders declare, or perhaps you’ve said it yourself, “we need to be more innovative.” flight to Orlando.

LMS 150

LMS Recruitment Recruiting Innovation 150

Association Analytics

SEPTEMBER 8, 2022

Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns. Reimagine what you mean when you say “customers” and expand that definition.

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Revenue Products Discount Class 169

Reid All About it

AUGUST 11, 2023

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Caputo, J.D. 1 CAE credit. More info/register. More info/register.

Chicago 195

Chicago Certificate Marketing Content 195

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JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.

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Las Vegas DC Mooc Nevada 231

Reid All About it

AUGUST 9, 2024

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270

Cleveland LMS Content Press Release 270

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Montana 259

Montana Revenue Case Study Conference 259

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OCTOBER 21, 2022

These conditions call for a new definition of your association board’s duty of foresight , which “requires [them] to stand up for their successors’ futures through intentional learning, short-term sacrifice, and long-term action.” AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 45

Revenue Email Marketing Education Review 45

Reid All About it

JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Kit” (innovation in a box) and then crowd-sourcing the most impactful tools that people use throughout the Disruptor League. What the deuce? She’s right.

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Innovation Conference FAQ Industry 273

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FEBRUARY 2, 2024

.* – How to Amplify Your Team’s Power with Generative AI Hear about practical, real-world applications of AI to enhance team efficiency and innovation. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m.

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Certificate Denver South Carolina Project 275

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JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Using Marketing Automation to Grow Your Membership Base. 1 CMP credit. More info/register.

Montana 365

Montana Content Price Strategy 365

Reid All About it

DECEMBER 4, 2020

Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. Samuel Scott, The Promotion Fix Columnist, The Drum. – Marketing Automation and AI: How Associations Implement Marketing Automation with AI features for any AMS Solution.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

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Team Marketing Analysis Social Media 88

Spark Consulting

JANUARY 2, 2018

We definitely have some major advantages, not the least of which is that we are highly cooperative and collaborative, not least of which because there’s not a lot of intra-industry competition (i.e., If there’s one thing I’ve learned in the past 20 years, it’s that associations don’t always have all the answers.

Minnesota 150

Minnesota millennials Case Study Innovation 150

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fonteva Speakers: Michelle Brien, Vice President, Marketing, Matchbox Virtual Media Arianna Rehak, CEO, Matchbox Virtual Media Wed 6/28 at 1 p.m. – Event apps. 1 CMP credit. . 1 CAE credit. More info/register.

Metro 195

Metro Strategy Technology Marketing 195

Aaron Wolowiec

MARCH 1, 2015

Q & A with Peggy Hoffman, President, Mariner Management and Marketing. Peggy Hoffman, president of Mariner Management and Marketing, LLC. It would definitely include my three sons and two dance mentors, two athletic mentors, two awesome friends and two sisters. A tribute to the Academy Awards!

Content 100

Content Innovation Marketing 100

Associations Now

JANUARY 8, 2019

The Brewers Association recently updated its definition of a craft brewer and added a new member category to make membership more inclusive. Otherwise, BA might risk excluding members because they don’t meet a craft brewer definition for membership. Consider market forces affecting members. Offer a member comment period.

Boston 93

Boston United States Survey Industry 93

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MARCH 16, 2018

Digital Marketing Strategies for the Event Planner, Part 1. Learn how to identify and match your high-value audience, influencers and social media platforms in experiential marketing, and how to plan well-defined strategies that leverage the best digital marketing tools, resulting in a measurable marketing campaign.

eBook 46

eBook Social Media DC Content 46

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DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Phew, life is definitely not boring. Fri 12/2 at 10 a.m.* – Association Community (Coffee with Innovators). Virtual event planning template.

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Tips Video Content Marketing 41

Thanks For Playing

DECEMBER 13, 2011

The Marketing Sherpa 2011 Social Marketing Benchmark Report. They dont tell you ALL the secrets, but they can definitely help you do better. Labels: Andrew Hanelly , ASAE Technology Conference , Facebook , Google , Maggie McGary , Marketing , metrics , Polly Karpowicz , presentations , social media , twitter. Tweet Reach.

Social Media 150

Social Media United States Technology Maine 150

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Project Strategy Education 264

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JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Presenters: Emily Longvall, Manager, Industry Research and Education, Biotechnology Innovation Organization (BIO). Host: NXUnite by Nexus Marketing. Membership benchmarking.

Price 44

Price Technology Strategy Software 44

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. 1 CMP credit. More info/register.

LMS 264

LMS Revenue Arlington Education 264

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OCTOBER 26, 2018

The weekly list of free educational events and resources for the association community… Innovation isn’t about ideas. His advice and insights make this one of the better articles about innovation I’ve read. This is a must-read-and-keep, definitive guide to email deliverability. 1 CAE credit. More info/register.

DC 34

DC Washington Chicago LMS 34

Reid All About it

AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

Columbus 39

Columbus North Carolina millennials LMS 39

Associations Now

APRIL 11, 2019

Industry evolution led the Brewers Association to update its definition of a craft brewer and add a new member category to make membership more inclusive. Otherwise, BA might risk excluding members because they don’t meet a craft brewer definition for membership. Consider market forces affecting members.

Boston 83

Boston United States Survey Industry 83

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Tue 4/10 at 2 p.m.* – Innovation and Events. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc. Host: Marketing General Inc.

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DC Washington Review Resources 39