Remove Definition Remove Innovation Remove Marketing
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Truck Stuck! Now What?

Spark Consulting

In far too many associations, the answer is definitely not “anyone!” It’s a charming children’s book in which the kids are the heroes, figuring out a creative solution to get the truck unstuck. Where do ideas come from in your organization? Or, to be more precise, who’s ALLOWED to have an idea?

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Unknown Unknowns Reshapes Strategic Planning

Potomac Core

This market based approach creates a “rising tide that lifts all boats” opportunity for all parts of the Industry’s Value Chain. From the macro environment to understanding the impact of regulations in global markets, TFI is seen as “the Industry.” Instead, they first build scenarios that promote the value of the Industry to the U.S.

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Association Brain Food: 4.4.25

Reid All About it

Many association professionals believe its okay to require membership for certification programs , but, as Apti points out, its definitely not. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m. Pablo Picasso Membership requirement for certification. More info/register.

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Transcript: Velina Peneva, Swiss Re Chief Investment Officer

The Big Picture

We had worked a lot with private equity funds, but we had not done as much work with sovereign wealth funds, pension funds, and the problems that those institutional investors face when investing in private markets are well served by the knowledge that Bain had in the space. And ultimately the decision was to focus more on developed markets.

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Association Brain Food: 3.14.25

Reid All About it

Marketing plan. GrowthZone reviews the often confused components of an association marketing plan : mission, goals, objectives, strategy, and tactics. For each component, they provide an example of what it is and isntclarification that will help keep your marketing efforts on track. Exhibit hall innovation.

LMS
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Transcript: Bryon Lake, Goldman Sachs Asset Management’s Chief Transformation Officer

The Big Picture

00:05:59 He now runs Innovator, which is another ETF business. The idea behind Power Shares was they were going to be the non-market cap weighted ETF provider, right? PowerShares was really the innovator in launching many of those. And so I had the really good fortune of sitting in a very small group. We’ll say that.

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What is Innovation?

Jamie Notter

I facilitated a staff retreat for a department within a larger association yesterday, and they asked me to talk to them about innovation. So instead of borrowing a definition of innovation from one of the many innovation experts out there, I decided to invent my own definition: Innovation is change that unlocks new value.