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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Other options to consider are social and community listening. Social listening is when you search social media channels for mentions of your association, products, events, hashtags, or even your industry at large. This proactive strategy will definitely help set your association apart in such a busy world!

Revenue 320
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3 Ways an Online Community Enhances Learning

WBT Systems

They do this through a variety of platforms including websites, social media, email, and increasingly through online communities. However, for some people participating in open online conversations on social media can be intimidating. – International Data Corporation (IDC). What is an Online Community?

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5 Marketing Automation Features You Need to Start Using Today

Higher Logic

Energize your marketing automation strategy with these features. For example, if you’re using retargeting and a member visits your membership renewal page and leaves, an ad for membership could appear in their social media feed later that day. Social media integration. Web tracking.

Marketing 205
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Is Influencer Marketing Part of Your Nonprofit’s Social Media Strategy in 2018?

Beth Kanter

Rob Cottingham, Social Signal – Cartoon for Measuring the Networked Nonprofit. It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018.

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Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

Having a community manager involved in set up, strategy, and engagement tactics from the beginning will give your community a strong start and help you meet business goals in the future. Social media, AMS, and CRM communities offer very few features. It’s definitely hard to prioritize sometimes. Less tech savvy?

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What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department. A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram.

Content 120
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Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”