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Association Brain Food Weekly: 8.2.19

Reid All About it

The weekly list of free educational events and resources for the association community… The 11 th edition of MGI’s Membership Marketing Benchmarking Report is now available for download. Target Marketing: Increase Your Attendance. Host: American Marketing Association. Tue 8/6 at 2 p.m. More info/register.

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Association Brain Food Weekly: 8.9.19

Reid All About it

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Location: Room Delaware AB, Hyatt, Greater Columbus Convention Center. Liz Palm (moderator), Marketing Director, Protech.

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How Baltimore Is Deconstructing Itself—With Local Nonprofit Help

Associations Now

Since 2014, the Baltimore-based nonprofit Humanim, which operates a large number of social-good initiatives in Maryland and Delaware, has contracted with the city through its Details Deconstruction arm. And 200 more are in the works this year.

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Society Hill Towers: How proactive maintenance gives a Philly high-rise a competitive advantage

Ungrated

Residents of the 614-unit complex take in Old City’s history and urban appeal, enjoy views of the Delaware River, and gather at the outdoor pool in warmer months. The condominium complex has maintained its viability amidst a changing housing market by keeping one step ahead with maintenance and upkeep.

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Reaching Millennials (Gen Y) with Mobile

Association Adviser

As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Sometimes we agree that marketers know us well; other times, we slightly disagree and wish we could give the author(s) a hint. Kelly Donovan is the team leader for online marketing at Naylor, LLC.

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Hug a Volunteer: It’s National Volunteer Week

Associations Now

Members of the Delaware Volunteer Firefighter’s Association are celebrating their volunteers and looking to recruit new ones with a series of fire station open houses across the state on April 13. “If The American Marketing Association is marking the week with a slideshow highlighting some of its volunteer leaders in action. “We

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4 Unexpected Questions Every Event Planner Should Ask Conference Venues

Associations Now

“The last thing we want is our client incurring stress on the eve of their event,” said Luis Ribeiro, director of sales and marketing at the Centre Mont-Royal, an event venue in Montréal. What should I know about moving in and out of your venue?