Associations Now

NOVEMBER 7, 2014

Meet In Motor City The association community will get a glimpse of just how far Detroit has come in the last few years when members of the industry gather for ASAE’s 2015 Annual Meeting and Exposition, taking place August 8 to11. JPMorgan Chase is going all in on helping Detroit make a full comeback.

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Associations Now

MAY 27, 2016

The group, launched at an event in Detroit, highlights the fact that some startups see the Motor City as ripe for edible-bug manufacturing. This weekend, the North American Edible Insects Coalition (NAEIC) is holding its first-ever meeting as part of the Eating Insects Detroit conference, taking place at Wayne State University.

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Detroit Conference Industry Course 75

Mariner Management

DECEMBER 11, 2019

They launched new chapters in six focus regions: Austin, Birmingham, Detroit, Piedmont North Carolina, Tulsa, and Dallas/Fort Worth. appeared first on Mariner Marketing & Management, LLC. But that’s not the story over at PEN America , a literary organization with nearly 100 years of history. Welcome to the new chapter model.

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Reid All About it

OCTOBER 15, 2010

By engaging their own passions, his company created an experience for those visiting the Michelin exhibit at the Detroit Auto Show. B corps as a marketing opportunity: Employees are seeking meaning in their work. Dean Hering , OVO Innovation, Chief Innovator at NetCentrics. Consumers are more aware of who’s socially responsible.

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Raleigh California Class Detroit 150

Aaron Wolowiec

SEPTEMBER 9, 2015

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. What’s the old marketing rule — it takes seven touches to make your message resonate? We had to take money out of reserves, not from the operating budget. That’s a big commitment in the future.

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Associations Now

JUNE 7, 2016

Our team in Detroit and NBA players throughout the league have really been stepping up to support Flint, and this is another program that will make a big difference.”. The backpacks included three $5 gift certificates to Flint Farmers’ Market, healthy eating and nutritional information, and a mini basketball.

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Associations Now

AUGUST 9, 2015

At the ASAE Annual Meeting & Exposition in Detroit Sunday, opening general session speaker Josh Linkner explained to association leaders the five “obsessions” of innovative thinkers and showed them how they can be adopted back at the office. The best of the best are always focused on reinventing.

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Associations Now

APRIL 15, 2014

Also: how the Detroit Pistons let go of a legend the right way. ” —Adobe CMO Ann Lewnes, on where technology fits into the marketing equation. CMSWire reports on her comments at the Forrester Forum for Marketing Leaders last week. Michael Phelps has more gold than he knows what to do with. A Dismissal With Respect.

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SCD Group

FEBRUARY 24, 2013

And Gannett-owned Detroit Free Press, along with the Detroit News and their joint Detroit Media Partnership, said it planned to leave the companies' downtown home, where it printed newspapers for decades. #3 Are you combining traditional marketing vehicles with social media platforms? Gannett Co.

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Associations Now

JULY 31, 2015

It’s hard for me to believe that in a week I’ll be headed to Detroit for ASAE’s 2015 Annual Meeting & Exposition. Over on her blog, marketer Kristy Bolsinger offers up six tips to prepare. She also recommended a map of Detroit, so you can explore when you have downtime. What’s the best way to make sure you go in prepared?

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Associations Now

AUGUST 31, 2015

The Global Business Travel Association (GBTA) believes that the opportunity is ripe for car-sharing firms to see some growth from in the business travel market. Daimler AG, for example, owns car2go, and The Detroit News notes that General Motors, Ford, and Fiat Chrysler are all exploring the business. Travel Policies favor rentals.

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Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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Associations Now

JULY 15, 2015

Plus: email marketing advice, in podcast form. So if you still have some summer traveling on the books (perhaps to the ASAE Annual Meeting and Exposition in Detroit), find the closest application center among the 300-plus locations nationwide, get the paperwork sorted out, and remove some of the hassle from your trips.

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SCD Group

SEPTEMBER 22, 2013

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Several years ago, I was on a panel with a marketing person from Missouri Kids First (prevent, intervene and treat child abuse) who told a fascinating story about her efforts to build a Go Blue branding to expand awareness of the organization.

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Associations Now

AUGUST 7, 2018

For decades, RIA focused mainly on the auto industry in Detroit. RIA is working to establish early and constant touchpoints with members by using marketing automation tactics. Now, we see a lot of interest, excitement, and growth from markets way beyond North America.”. Engagement through automation. Post your comments below.

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Fonteva

OCTOBER 20, 2020

For example, are any of your association’s members struggling to adjust to working from home or seeking a job in a volatile job market? For example, let’s say you’re a part of an association for marketing professionals. Consider creating e-learning courses discussing writing marketing copy during times of socio-economic unrest!

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Tips Certificate Course Detroit 69

Associations Now

MARCH 22, 2017

A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.

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Associations Now

AUGUST 6, 2015

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? Session: “Referral Marketing: The Key to Millennial Recruitment,” 11:30 a.m. Read: “ Why Referral Marketing Could Be the Key to Millennial Recruitment ,” by Christine Umbrell, asaecenter.org, July 20*. Can't Be There?

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Idea Architects

JUNE 13, 2012

community that people value and that our organizations market. 15, Detroit, OACS-MACS Fall Conference. And lets not forget that playing is a way of paying. are present, engaged, and contributing, we help create the content and. That can be easily overlooked by those leading the organizations, both staff and volunteers. Jeffrey Cufaude.

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Associations Now

DECEMBER 18, 2014

At its conference, The Learning Resources Network emphasized the importance of “merging of old-school print-based marketing techniques with new-school media,” and the American Academy of Religion ’s meeting workshops gave attendees lessons in academic blogging, social media in the classroom, and web-based class projects.

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SCD Group

APRIL 6, 2015

The Domino’s CEO cites a mea culpa ad campaign, digital delivery and unlikely new markets. demand for fuel efficient cars and hit the market with vehicles that caught the Detroit Three by surprise, permanently altering the ranks of the biggest auto makers. Domino’s is also riding the digital revolution. “In

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Detroit millennials Technology Strategy 40

Associations Now

SEPTEMBER 14, 2015

Which is to say that understanding the culture of the country or region you’ve decided to explore isn’t something you do after you’ve devised your market strategy to do work there—understanding culture is part of the strategy. Wallack, Global Markets Executive at the Society for Human Resource Management.

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Associations Now

AUGUST 12, 2015

In my five days in Detroit, I heard a litany of ideas, questions, and discussions about association membership, both in Learning Labs and in informal conversation. Here are four takeaways that stood out, including the definition of engagement and the next big threat to membership stability. That’s an important shift in mindset.

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Associations Now

AUGUST 19, 2014

on The Tonight Show back in May: Beyond those music-heaven experiences, there was the conference itself, which was full of music at every corner—from Dierks Bentley to Phil Vassar to the Detroit choir that owned Eminem’s “Lose Yourself,” to the many cover bands that filled the bars on Broadway Street.

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Associations Now

AUGUST 10, 2015

Innovation is a mainstay in the marketplace, so if you look to the past, any sort of trend line that you had in terms of sales or market share participation, they’re really going to be all over the board,” Connelly said. Don’t expect your past to be your compass to go forward.”.

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Detroit Analysis Tips Innovation 40

SCD Group

JULY 23, 2012

in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. I seek key trends from business and consumer marketing that stimulate your thinking about your organization and its members or donors. Integrated Marketing Tip for Associations and Nonp. 4 Ways Content Marketing Builds Associations.

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Strategy Detroit Michigan Content 40

Leading Learning

JUNE 17, 2021

Amy Morrisey is the president of Artisan E-Learning and serves as sales & marketing manager. She currently serves on the board of ATD Detroit. About the Author. Amy started with Artisan as a contract writer/instructional designer. She was our production manager for four years and helped the team to double its capacity.

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Idea Architects

JULY 23, 2012

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. 15, Detroit, OACS-MACS Fall Conference. Now is a good time to be rethinking how the value attached to any meetings, programs, and services we are providing and the monetary. Blog Archive.

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Associations Now

DECEMBER 23, 2015

The result is that email marketers are often stuck playing it safe. The most-opened edition of Associations Now Daily News was delivered on a Wednesday—in particular, the Wednesday immediately following the close of the 2015 ASAE Annual Meeting & Exposition in Detroit, with the subject line “#ASAE15: Motor City Memories.”

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Idea Architects

JULY 6, 2012

If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions. 15, Detroit, OACS-MACS Fall Conference. 28, Columbia, CAI-SC Annual Conference. 1, Columbus, OFA & ANLA Staff Workshop.

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Associations Now

MARCH 2, 2016

ASAE’s Diversity Executive Leadership Program fits the mold, too: Aimed at developing minority leaders in associations, DELP has been sponsored since its founding by the Detroit Metro Convention and Visitors Bureau.

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Associations Now

AUGUST 18, 2015

I’ve attended and covered enough ASAE conferences at this point—whether Annual Meetings or smaller shindigs like Great Ideas or the Marketing, Membership & Communications Conference —that I feel like I have a good lay of the land. But what about the real-life human interaction that happens on our phones and laptops?

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Social Media Detroit Conference Communications 40

Idea Architects

APRIL 3, 2012

We are on the front lines of this dynamic in the association marketplace as we take on development of an online Network for the event marketing space. 15, Detroit, OACS-MACS Fall Conference. Tony Lorenz. Excellent discussion. 28, Columbia, CAI-SC Annual Conference. 1, Columbus, OFA & ANLA Staff Workshop. Blog Archive. Blog Archive.

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Associations Now

JULY 31, 2014

“The Technology Isn’t There Yet" According to the National Highway Traffic Safety Administration, no technology currently on the market can prevent incidents involving children stuck in unattended vehicles.

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ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM. Wine lover.

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Association Subculture

MARCH 25, 2013

Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul. And we certainly can't weigh in on the most pressing challenges of the day by losing another year to hand-wringing over our esoteric and utterly internal issues.

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Associations Now

JUNE 20, 2017

But it also brought in people who might not otherwise engage with Bezos, like Madonna, who saw an opportunity to help her hometown of Detroit: @JeffBezos #Detroit @empowermentplan @DETBoxingGym @DetroitAcademy pic.twitter.com/UAIq5IRpRd. — Madonna (@Madonna) June 17, 2017. You certainly won’t get that from an RFP.

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