This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit. A lot has happened at YM since we were in Nashville last year for ASAE.
Detroit’s Cobo Center. I’m sure I can speak for my fellow Michiganders: We’ve watched with heartbreak as Detroit, once the most prosperous city in the country, has struggled to financially support its declining population. A recent Detroit Free Press column by Tom Walsh piqued my interest for this blog. It’s not pretty.
Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.
Aerial of downtown Detroit Riverfront Photo Credit: Vito Palmissano. Hosted by the Greektown Casino-Hotel in Detroit, the theme is “What’s Working?” Despite bad press, Detroit offers countless examples of what’s working. Likewise, Detroit is not the ‘black eye’ of America and Motown magic continues to attract business.
Meet In Motor City The association community will get a glimpse of just how far Detroit has come in the last few years when members of the industry gather for ASAE’s 2015 Annual Meeting and Exposition, taking place August 8 to11. JPMorgan Chase is going all in on helping Detroit make a full comeback.
The Society of Independent Show Organizers (SISO), the global association of the for-profit trade and consumer show organisers, has announced that Goodshuffle, PLNIFY, Rebus, Resiada, and Smartxpohave been nominated to present at its seventh annual Event Innovation Battlefield. It’s a win-win-win which will advance the event industry.”
Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.
The group, launched at an event in Detroit, highlights the fact that some startups see the Motor City as ripe for edible-bug manufacturing. This weekend, the North American Edible Insects Coalition (NAEIC) is holding its first-ever meeting as part of the Eating Insects Detroit conference, taking place at Wayne State University.
Members" are not "markets" and we should not allow ourselves to re-define humans this way. And now, Detroit. Our beloved Detroit is in danger of losing its soul. Am I against choosing talented people to lead our organizations? It's spreading to Indiana, Wisconsin and New York. Of course not.
ASAE The Center for Association Leadership , which supports the interests of more than 22,000 association executives and industry partners representing 10,000 organizations worldwide, sat down with President John Graham about new membership models and game changers he sees happening for associations during the coming year.
While this move allowed event organizers to attract attendees who might not have made it to a live event, it often reduced engagement dramatically. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4%
While this move allowed event organizers to attract attendees who might not have made it to a live event, it often reduced engagement dramatically. Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4%
But that’s not the story over at PEN America , a literary organization with nearly 100 years of history. They launched new chapters in six focus regions: Austin, Birmingham, Detroit, Piedmont North Carolina, Tulsa, and Dallas/Fort Worth. appeared first on Mariner Marketing & Management, LLC. The post Starting Chapters?
It’s a little early for fireworks, but we still have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Her organization, Detroit Disability Power , requests a donation of any amount (even $1) to access the guide. Sale ends TONIGHT, July 1st. .
Joint membership can offer big benefits for associations with component relations for both the national organization and state or local chapters. Apparently, there’s another type of special sauce that the association world is craving right now—joint memberships in national organizations and their chapters. I love Big Macs.
Our team in Detroit and NBA players throughout the league have really been stepping up to support Flint, and this is another program that will make a big difference.”. The backpacks included three $5 gift certificates to Flint Farmers’ Market, healthy eating and nutritional information, and a mini basketball.
At the ASAE Annual Meeting & Exposition in Detroit Sunday, opening general session speaker Josh Linkner explained to association leaders the five “obsessions” of innovative thinkers and showed them how they can be adopted back at the office. The best of the best are always focused on reinventing.
It used to be that you had to pay to play: join an organization and then you can get involved. community that people value and that our organizationsmarket. That can be easily overlooked by those leading the organizations, both staff and volunteers. 15, Detroit, OACS-MACS Fall Conference. Wednesday, June 13, 2012.
Rather than relying on the same tactics that have been guiding your work for decades, nonprofits and other social-change organizations can generate much better results if they truly approach communications as part of our organizations’ missions. Fisher Foundation in Detroit. This is a worthy outcome, for sure. and Marjorie S.
Also: how the Detroit Pistons let go of a legend the right way. But for organizations looking to pull their legends out of retirement, there’s much to respect about Phelps’ approach. ” —Adobe CMO Ann Lewnes, on where technology fits into the marketing equation. A Dismissal With Respect.
Plus: email marketing advice, in podcast form. So if you still have some summer traveling on the books (perhaps to the ASAE Annual Meeting and Exposition in Detroit), find the closest application center among the 300-plus locations nationwide, get the paperwork sorted out, and remove some of the hassle from your trips.
The Global Business Travel Association (GBTA) believes that the opportunity is ripe for car-sharing firms to see some growth from in the business travel market. Daimler AG, for example, owns car2go, and The Detroit News notes that General Motors, Ford, and Fiat Chrysler are all exploring the business. Travel Policies favor rentals.
Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Several years ago, I was on a panel with a marketing person from Missouri Kids First (prevent, intervene and treat child abuse) who told a fascinating story about her efforts to build a Go Blue branding to expand awareness of the organization.
Your association is now competing against similar organizations and off-the-shelf solutions such as LinkedIn Learning and Pryor Learning Solutions. For example, are any of your association’s members struggling to adjust to working from home or seeking a job in a volatile job market? She currently serves on the board of ATD Detroit.
In their book When Millennials Take Over , Jamie Notter and Maddie Grant devote a chapter on the importance of organizations to have a digital mindset. The Domino’s CEO cites a mea culpa ad campaign, digital delivery and unlikely new markets. Has your entire organization adopted a digital mindset?
And that has become a very real problem for organizations that. Sure, some organizations aren’t. So organizations used to a sponsorship gravy train are really. Perhaps even more egregious is how organizations have conditioned their members and customers to get great products or programs at a. They offer dollars.
Instead, Connelly aims to stimulate conversation around what trends may mean for people and organizations. But every organization knows that you have to plan.”. Even when I do this work in my day job, I never tell anyone what to do with the information,” she said. Don’t expect your past to be your compass to go forward.”. Be plausible.
In “ When Culture Doesn’t Translate ,” an article in the latest Harvard Business Review, author and global business scholar Erin Meyer explores some of the less obvious cultural differences that can stymie North American organizations doing work abroad. Wallack, Global Markets Executive at the Society for Human Resource Management.
To earn attention, it’s typically not enough to simply write a release announcing a new program at your organization. This is your opportunity to give the reporter a clear news hook for your piece — and for you to help place the story in a context that advances your organization’s goals. ” What is the impact?
Carl Greenberg is the founder of Pragmatic HR Consulting, which provides talent management and organizational effectiveness solutions to organizations throughout the world. in Social and Organizational Psychology from Wayne State University in Detroit, Michigan. Integrated Marketing Tip for Associations and Nonp. at 4:36 PM.
A mindmap can be a great one-page handout for a workshop or one-page representation of an organizations strategic framework. If you want participants to contribute to the visual record of the conversations, they need their own stock of supplies (markets, paper, tape) at arms length and an identified place to post their contributions.
Not everyone who reads this blog is a member of ASAE or a professional organization, so to make the most of this post, think of an organization you care about, perhaps one you contribute to financially or as a volunteer. Whenever I say ASAE, you think of the organization of your choice. Don’t get me wrong. Jeffrey Cufaude.
ASAE’s Diversity Executive Leadership Program fits the mold, too: Aimed at developing minority leaders in associations, DELP has been sponsored since its founding by the Detroit Metro Convention and Visitors Bureau. paying) members and helped it keep pace with a growing industry. “We’re seeing that trend across the U.S.,
I’ve attended and covered enough ASAE conferences at this point—whether Annual Meetings or smaller shindigs like Great Ideas or the Marketing, Membership & Communications Conference —that I feel like I have a good lay of the land. But what about the real-life human interaction that happens on our phones and laptops?
It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. Analyst of Social Computing & Interactive Marketing @ Forrester, tracking Social Media, Twitter, Influence & Facebook & WOM. Wine lover.
TEDx Raleigh is an independently organized TED-like event. By engaging their own passions, his company created an experience for those visiting the Michelin exhibit at the Detroit Auto Show. Arouse people’s passion and tie it to something your organization provides. I’ll be posting notes as each speaker finishes.
How can you relate these things to your organization? The post Social Media and Newsletter Ideas for August 2022 appeared first on Nonprofit Marketing Guide. Pop Culture, Events, and News. August is back to school time for lots of folks. Preseason NFL games will start back in August.
And Gannett-owned Detroit Free Press, along with the Detroit News and their joint Detroit Media Partnership, said it planned to leave the companies' downtown home, where it printed newspapers for decades. #3 Are you combining traditional marketing vehicles with social media platforms? Gannett Co.
In my five days in Detroit, I heard a litany of ideas, questions, and discussions about association membership, both in Learning Labs and in informal conversation. Associations are definitely getting on board with the need to apply new methods of organization and distribution in a rapidly evolving media landscape.
But it did present an interesting way to think about how organizations can draw awareness to fundraising needs. Mark Horvath, the founder of Invisible People, an organization focused on telling the stories of homeless adults, used his tweets to Bezos to raise interest in the mission of ending homelessness.
With it comes your chance to experiment with new strategies and approaches that will help your organization gain more attention, build stronger connections with supporters, and raise more money to support your mission. But there’s still plenty of room for organizations that want to pen their own stories. Thinking Smaller.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content