Detroit Marketing Tools 
YourMembership
AUGUST 6, 2015
I am excited about making my way to Detroit, except for the 4:00 AM wakeup call to make my flight – reminds me too much of my days as a kid delivering newspapers. If you’re in Detroit for ASAE please take a minute and stop by the YM booth (#539) for a visit. A lot has happened at YM since we were in Nashville last year for ASAE.
.orgSource
MARCH 4, 2024
Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.
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Event Industry News
JULY 14, 2022
Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.
Event Industry News
JULY 14, 2022
Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. . There is something special about live events.
Nonprofit Marketing Guide
JULY 1, 2022
It’s a little early for fireworks, but we still have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Her organization, Detroit Disability Power , requests a donation of any amount (even $1) to access the guide. Heads up: You can save $200 off our All-Access Pass.
Associations Now
MARCH 22, 2017
A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. According to last year’s Chapter Benchmarking Report [PDF] by Mariner Management & Marketing, 31 percent of associations require dual national-chapter membership.
Associations Now
DECEMBER 18, 2014
Some associations aimed to not just document and promote through social media but also equip professionals with the digital tools for success in their industries. Other events, like the 2014 Meeting of the Minds conference held in Detroit, spoke to the need to recognize the potential of economically distressed areas throughout the country.
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